Challenger Brands
This is Challenger Brands
Where we talk about brand development, marketing, sales, entrepreneurship and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.
Not the biggest player in your sector? Make an impact by challenging the status quo.
In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.
Challenger Brands is hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.
www.illustrado.co
Challenger Brands
Customer Centricity in 2025 | Challenger Brands by Illustrado
Welcome to Challenger Brands, the podcast where we explore how exceptional brands redefine customer engagement and innovation to lead in a competitive market. In this episode, we’re diving deep into customer centricity—the art of putting customers at the heart of your business strategy—with insights from Mark Hamill, CEO and Co-Founder of ARCET Global.
As a trailblazer in consumer-centric innovation and the architect of the Customer Centricity World Series—the world's premier CX awards program—Mark has helped businesses transform their customer lifecycle journeys into powerful tools for loyalty and growth. With over 15 years of experience in customer engagement strategies and business excellence, he’s a global leader in fostering a customer-centric culture.
In this episode, you’ll learn:
The true meaning of customer experience and why it’s vital for business sustainability. How to craft a customer-centric strategy that drives lasting success. Actionable tips to avoid common mistakes in customer-centric marketing. The role of cutting-edge technology like AI and automation in shaping customer-centric design. How businesses can adapt to the customer-centric mindset demanded in a post-pandemic world.
Mark also shares customer success stories and practical insights on embedding a customer-centric culture into your brand’s DNA. Whether you’re a startup or an established business, this episode is packed with strategies to help you become a customer centricity leader in 2025.
Don’t miss this chance to elevate your brand with proven customer engagement strategies and unlock the power of a consumer-centric marketing approach.
This is Challenger Brands -
Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.
Not the biggest player in your sector? Make an impact by challenging the status quo.
In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.
Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.
www.illustrado.co
