The Sales and Marketing Management Podcast
Sales & Marketing Management podcast episodes are designed to provide insights on trends and strategies on a broad range of B2B sales and marketing topics. We do this through discussions with thought leaders, researchers and practitioners. Topics include sales and marketing technology, training, incentive programs, recognition and offsite meetings.
The Sales and Marketing Management Podcast
The Unsold Mindset: Why the World's Greatest Sellers Are the Opposite of Who You Think They Are
Collin Coggins and Garrett Brown set out to research and write about the commonalities between the world’s greatest sellers. They discovered that authenticity and what they call “intentional ignorance” are key traits among those who sell best.
In our conversation, they explain why successful selling isn’t about swagger and a know-it-all attitude. Instead, it’s vital to develop a partnership with prospective buyers in order to eliminate the “us vs. them” mentality.