The Sales and Marketing Management Podcast
Sales & Marketing Management podcast episodes are designed to provide insights on trends and strategies on a broad range of B2B sales and marketing topics. We do this through discussions with thought leaders, researchers and practitioners. Topics include sales and marketing technology, training, incentive programs, recognition and offsite meetings.
Podcasting since 2023 • 25 episodes
The Sales and Marketing Management Podcast
Latest Episodes
Two Bots Talking About a New Era of Incentive Travel
For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?"...
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14:39
How To Get Corporate Gifting Right
Corporate gifts are a critical component of companies' employee engagement strategy and customer loyalty efforts. Some use corporate gifts to build stronger relationships with channel partners.It's a $300 billion industry in the U.S. alo...
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44:26
Bridging the Gap Between Sales and Presales
Art Fromm started as an engineer and implementer of software applications before he became a sales professional and sales manager. Building on that experience, for the past 25 years he been in sales enablement roles, including starting his own ...
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41:15
Two Bots Talking About Value Perception of Non-Cash Rewards
What level of spending is required to get employees excited about a non-cash recognition offer? The Incentive Research Foundation conducted extensive surveys to find out.It turns out effective reward values are dependent on multiple fact...
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20:09
Two Bots Talking about Creating a Workplace Culture of Authentic Recognition
We used Google's AI-driven NotebookLM to create this conversation about the importance of recognition in the workplace and how it's only impactful if a company first establishes an environment in which employees feel they matter.Rewards ...
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17:03