The Sales and Marketing Management Podcast
Sales & Marketing Management podcast episodes are designed to provide insights on trends and strategies on a broad range of B2B sales and marketing topics. We do this through discussions with thought leaders, researchers and practitioners. Topics include sales and marketing technology, training, incentive programs, recognition and offsite meetings.
The Sales and Marketing Management Podcast
Generative AI's Impending Impact on B2B Sales
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Paul Nolan
Gartner Director Analyst Adnan Zijadic discusses his report "How Generative AI Will Revolutionize Sales Force Automated Platforms." What does it mean for B2B sales leaders? What steps need to be taken to keep up with this headline-making technology?