The Sales and Marketing Management Podcast
Sales & Marketing Management podcast episodes are designed to provide insights on trends and strategies on a broad range of B2B sales and marketing topics. We do this through discussions with thought leaders, researchers and practitioners. Topics include sales and marketing technology, training, incentive programs, recognition and offsite meetings.
The Sales and Marketing Management Podcast
It's Not Your Leaders, It's Your Team
"Always remember," states James Chitwood in his book Leadership Is Not Enough, "the adage says when things go wrong, it's because of the leader, but when things go right, it's usually because of the team."
In this podcast conversation, Chitwood explains why a true performance culture continues to do what it does whether or not the leader is there.
Chitwood, a former Army infantryman and an accomplished turnaround consultant, says companies continue to overinvest in leaders, even though their tenure is usually short relatively speaking.
You'll also learn more about the four pillars of his TRAC model for creating a performance culture - Training, Recognition, Accountability and Communication.
Our conversation with Chitwood is the culmination of a series of podcast discussions about developing leaders, all completed for our Focus Report on leadership.