The Sales and Marketing Management Podcast
Sales & Marketing Management podcast episodes are designed to provide insights on trends and strategies on a broad range of B2B sales and marketing topics. We do this through discussions with thought leaders, researchers and practitioners. Topics include sales and marketing technology, training, incentive programs, recognition and offsite meetings.
The Sales and Marketing Management Podcast
Two Bots Talking About Value Perception of Non-Cash Rewards
What level of spending is required to get employees excited about a non-cash recognition offer? The Incentive Research Foundation conducted extensive surveys to find out.
It turns out effective reward values are dependent on multiple factors, including employee role and salary. And reward value isn't the only determinant of success with a recognition program.
We Used Google NotebookLM to have our favorite two bots talk about the interesting findings from this research.