The Sales and Marketing Management Podcast
Sales & Marketing Management podcast episodes are designed to provide insights on trends and strategies on a broad range of B2B sales and marketing topics. We do this through discussions with thought leaders, researchers and practitioners. Topics include sales and marketing technology, training, incentive programs, recognition and offsite meetings.
The Sales and Marketing Management Podcast
Bridging the Gap Between Sales and Presales
Art Fromm started as an engineer and implementer of software applications before he became a sales professional and sales manager. Building on that experience, for the past 25 years he been in sales enablement roles, including starting his own company, Team Sales Development, in 2009, helping clients increase win rate, margins, revenues and client satisfaction. He helps presales and sales teams establish value and sell complex solutions from software to IT to telecoms to supply chain.
In this episode, he discusses his SEAMless Sales process, which aligns pre-sales personnel with sales teams by breaking down silos, establishing clear communication, and focusing relentlessly on client success from the first interaction.
The future of B2B sales is one that is coordinated, client-centric and driven by teamwork. If your sales and pre-sales teams aren’t aligned, you’re leaving revenue on the table.
Fromm is presenting a complimentary one-hour webinar on his SEAMless Sales process for Sales & Marketing Management's webinar division, SMM Connect. The webinar is scheduled for 3 p.m. Eastern on July 10. Learn more and register to attend here.