The Sales and Marketing Management Podcast
Sales & Marketing Management podcast episodes are designed to provide insights on trends and strategies on a broad range of B2B sales and marketing topics. We do this through discussions with thought leaders, researchers and practitioners. Topics include sales and marketing technology, training, incentive programs, recognition and offsite meetings.
The Sales and Marketing Management Podcast
How To Get Corporate Gifting Right
Corporate gifts are a critical component of companies' employee engagement strategy and customer loyalty efforts. Some use corporate gifts to build stronger relationships with channel partners.
It's a $300 billion industry in the U.S. alone. But Tom Romine, founder of Cultivate, a corporate gifting services provider, said many companies continue to make mistakes in gifting that have been made for decades.
For starters, enough with the branded swag. That may have a place in your marketing strategy, but not as gifts. And measuring a return on investment? Romine says getting hung up on ROI distracts companies from the real value of corporate gifting.