Humanity Sells
"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co
Humanity Sells
#2. The Power of the Human-Centered Consulting Brand
In today’s episode: all things branding. Nate and Brandon dig into what "branding" really means, why McDonald's sells more than hamburgers, how "hero syndrome" is a trap, and why the Girl Scouts get it right every cookie season. Plus, gain three actionable steps you should take to humanize your brand—and why doing so creates the consistency you need to grow revenue.
A super helpful hint: your brand is not for you. It’s for the people that you exist to help. More on this in the episode.
