Humanity Sells
"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co
Episodes
25 episodes
Growth Systemization | Healthcare consulting growth secrets with author & consulting legend, Brian Sanderson
In this episode of Humanity Sells, hosts Brandon and Nate are joined by Brian Sanderson, a seasoned healthcare consultant, and author of 'The Patient First Revolution.' The conversation dives deep into the critical importance of healthcare, the...
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Episode 24
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53:06
#23: What Possums and Grifters Can Teach Us About Marketing Leadership
Story time over here at Humanity Sells! We’re talking about times we were tricked. Bamboozled. The old bait and switch. And surprise: we didn’t love it.Brandon was tricked in the dead of night by a possum playing dead. Or was it? Nate g...
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Season 1
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Episode 23
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23:19
#22. How to Know When Using Humanity in Marketing Becomes Manipulative
Humanity can be a strategy, but it should also be the end goal. In this episode, Nate and Brandon take a deep dive into how your business and the way you sell products and services can contribute to humanity. You don’t have to sacrifice humanit...
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Season 1
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Episode 22
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25:57
#21. What Successful Brand Awareness Campaigns Look Like
The more you focus on and invest in brand awareness, the better your ROI is on your marketing spend. There's data to support that. But it doesn't have to be a daunting task. You simply need to be prioritizing it. In this episode, Nate and Brand...
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Season 1
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Episode 21
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16:11
#20. The 3 Marketing Strategies B2B Tech Consultants Can Steal From the Personal Development Space
How do you better connect with your audience so that they want what you’re offering? Well, let’s look at how personal development authors and speakers have achieved success. In this episode, Brandon shares three lessons he’s learned from his ex...
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Season 1
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Episode 20
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14:57
#19. Why It’s Time to Rethink Lead Generation Campaigns in 2024
Demand generation isn’t just the latest marketing trend – it’s the appropriate response to customer needs in 2024. While lead gen still technically works, it’s about as efficient as the fax machine that still technically works. In this episode,...
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Season 1
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Episode 19
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22:06
#18. Kadir Özbayram Interview: How to Align Solutions with User Needs & Build Customer Trust
Kadir Özbayram is a Senior partner at Ins-Pi. ServiceNow users are looking for partners to work alongside them as trusted guides when crafting solutions unique to their business problems. Join us to hear how Kadir is listeni...
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Season 1
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Episode 18
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34:03
#17. The Best Kept Secret to Growth at Enterprise Tech Companies
Lead generation is not the key to tremendous growth. Most enterprise tech companies are handing their marketing leaders unreasonable goals around generating leads, but this strategy is actually stifling business growth. In this episode, Nate an...
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Season 1
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Episode 17
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13:20
#16. Interview with Tricia Halbert and Jim Taylor. How to Maximize the Full Power and Potential of the RISEUP Initiative.
Tricia Halbert and Jim Taylor - leaders of Partner Enablement at ServiceNow, sit down with Nate Netti from Forrest Co. By 2025—in just two short years—nearly 90% of the workforce will be affected by skills shortages in IT and digit...
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Season 1
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Episode 16
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30:35
#15. Four Things Your Creative Team Needs to Make Content that Converts
Your business has to tap into the creatives on your team—the right way. In our 20+ years of experience, we’ve learned there are 4 key things creative people need to feel valued, put out their best work, and create meaningful content that...
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Season 1
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Episode 15
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17:27
#14. Interview with Ben Person. Expand the Global Enterprise with a Unified Marketing Solution, Built on ServiceNow
This year's report underscores the need to position ServiceNow not only as an IT platform but also as a global business platform that touches every function of an organization. Newly added workflows have enhanced employee engagement and elevate...
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Season 1
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Episode 14
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30:45
#13. How Decentralized Marketing Can Help Large Businesses Break Into New Markets
Decentralized marketing may sound jargony, but it's real, it works, and it may be the answer for your business as you look to market new products or offerings in new categories. The most successful way to influence a given market is...
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Season 1
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Episode 13
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16:17
#12. Bob Hutchins: The Power of Human Psychology in Tech Marketing
On today’s episode, Brandon takes a walk with marketing legend Bob Hutchins—a 20+ year veteran in brand, marketing, and business growth. Bob is the CMO of EKOM, an enterprise AI/SEO tool. He has authored several books on digital media marketing...
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Season 1
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Episode 12
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54:30
#11. Interview w/ Matt Stoyka. The Age of Verticalization: How to Deliver the Industry-Specific Solutions Users Need
Generic solutions and half-baked concepts no longer cut it. Matt Stoyka, CEO of NewRocket, a full-service ServiceNow Elite Partner, chats with Nate about how to apply verticalization to build better and more meaningful industry-spec...
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Season 1
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Episode 11
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27:15
#10. The Power of a Mission Statement: How to Keep the Next Generation Around for the Long Haul
Not sure there’s a benefit in humanizing your brand? Your workforce might beg to differ. In today’s episode, Nate and Brandon discuss the rising stars at most organizations: Millennials and Gen-Zers. And surprise, surprise --- what motivates th...
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Season 1
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Episode 10
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32:40
#9: 3 Keys to Helping Users Prove ROI and Become Platform Champions with Natalie Tollefson
Our host, Brandon Triola, sits down with Natalie Tollefson from Optimum Healthcare IT, at the State of Service Now Summit 2023. They discuss the 3 keys for users of Service Now to be able to prove their return investment to help enable advocate...
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Season 1
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Episode 9
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31:54
#8. Michael Nordstrom: 5 Ways Partners Can Remain Relevant in the NOW Ecosystem
Attention ServiceNow partners looking for new ways to stay relevant in the ServiceNow ecosystem -- this one's for you. Don’t miss our sessions with Michael Nordstrom, Director of America’s Partner Marketing at ServiceNow, as he discusses how hi...
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Season 1
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Episode 8
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28:32
#7. Product Differentiation Through Packaging Design: Make Offerings Stand Out in Crowded Markets
What can technology consulting businesses learn from winemakers? Imagine you get to be a winemaker for a month. Your vineyard, your grapes, and your product are all incredible. You know it. Your team knows it. But how do you convince the shoppe...
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Season 1
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Episode 7
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12:00
#6. The Subject Matter Engine: How to Build an Unstoppable Trust Machine that Connects Your Brand to Your Buyers
The fight for attention has never been more intense. Trust is now the equity that no tech consulting brand can afford to not invest in. As human interactions become more digital, how can marketing and brand leaders instill trust with their audi...
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Season 1
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Episode 6
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15:40
#5. Our Proven, Easy-to-Use, Storytelling Framework for Tech Consultants
Like every good movie you've ever watched, all successful stories start with this ONE thing - a human-centered story.In this episode, Nate and Brandon offer up the 7 steps to human-centered storytelling, starting with your target audienc...
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Season 1
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Episode 5
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23:26
#4. Know Your Role: Bball, Childhood Trauma, and The Key to Creating Relevance with Marketing
This week Nate and Brandon go a few layers deeper on storytelling by sharing tragic (and heroic) tales about the basketball days of their youth, and highlight the guides that helped them overcome their pain and feel like heroes. Be...
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Season 1
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Episode 4
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20:52
#3. Storytelling and Purpose-Filled Consulting Brands
Do you remember a commercial that made you cry? In this week’s episode we dig into the value of emotional storytelling and how businesses can use this tool to shape a powerful, relatable narrative. Nate and Brandon look at how some of their fav...
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Season 1
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Episode 3
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15:31
#2. The Power of the Human-Centered Consulting Brand
In today’s episode: all things branding. Nate and Brandon dig into what "branding" really means, why McDonald's sells more than hamburgers, how "hero syndrome" is a trap, and why the Girl Scouts get it right every cookie season. Plus, gain thre...
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Season 1
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Episode 2
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30:24
#1. Intro Episode: For the Love of Humanity!
There is a marketing revolution happening in technology consulting. Enterprise businesses in B2B tech are elevating their brand, amplifying their message, and selling more—by being human. This is a podcast for leaders in digital transformation,...
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Season 1
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Episode 1
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42:00
Introduction to Humanity Sells from Brandon Triola
Welcome to the Humanity Sells podcast. A podcast that looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and selling more in 2023 through human-centered brand & marketing....
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3:16