Humanity Sells
"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co
Humanity Sells
#4. Know Your Role: Bball, Childhood Trauma, and The Key to Creating Relevance with Marketing
This week Nate and Brandon go a few layers deeper on storytelling by sharing tragic (and heroic) tales about the basketball days of their youth, and highlight the guides that helped them overcome their pain and feel like heroes.
Better yet, this episode demonstrates how YOU can help your clients overcome their obstacles—and become their own heroes.
We dig into being a helpful guide that will serve your market better than being the hero, and how to use storytelling as a catalyst for positioning your brand internally and externally.
