Humanity Sells
"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co
Humanity Sells
#5. Our Proven, Easy-to-Use, Storytelling Framework for Tech Consultants
Like every good movie you've ever watched, all successful stories start with this ONE thing - a human-centered story.
In this episode, Nate and Brandon offer up the 7 steps to human-centered storytelling, starting with your target audience’s problem and landing with a clear picture of how life could improve for your audience if they follow your guidance — or take a tragic turn if they don’t.
This episode is meant to be actionable. Listen in and discover how to differentiate sympathy and empathy in your marketing, see why “learn more” as a concept is not a valid call to action, and learn how to use our storytelling framework as an immediate differentiation strategy in your brand and marketing strategies.
