Humanity Sells
"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co
Humanity Sells
#6. The Subject Matter Engine: How to Build an Unstoppable Trust Machine that Connects Your Brand to Your Buyers
The fight for attention has never been more intense. Trust is now the equity that no tech consulting brand can afford to not invest in. As human interactions become more digital, how can marketing and brand leaders instill trust with their audience? In this episode, Nate and Brandon discuss how trust is still transferred person to person, and offer up actionable steps for building meaningful relationships with decision makers at the market level. Hint: your subject matter experts and practice leads should come out from behind the curtain—they are the key to connecting with your audience in a substantive way, and this is where your budgeting dollars should go.
