Humanity Sells
"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co
Humanity Sells
#7. Product Differentiation Through Packaging Design: Make Offerings Stand Out in Crowded Markets
What can technology consulting businesses learn from winemakers? Imagine you get to be a winemaker for a month. Your vineyard, your grapes, and your product are all incredible. You know it. Your team knows it. But how do you convince the shopper in the grocery aisle to know it? Why should this buyer pick YOUR bottle amidst the hundreds of others on the shelf? What do successful winemakers do? The answer can be found in their packaging design.
In this episode, we explore a popular drink that's murdering the beverage market. This drink is a standout example for how to take a product similar to its competitors and creating packaging design so unique, so memorable, and so compelling it’s hard to look away. Tech leaders & digital transformation consultants looking to break apart from their competitors can apply our actionable steps to start seeing results amidst a crowded market. Listen in for more!
