Humanity Sells
"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co
Humanity Sells
#10. The Power of a Mission Statement: How to Keep the Next Generation Around for the Long Haul
Not sure there’s a benefit in humanizing your brand? Your workforce might beg to differ. In today’s episode, Nate and Brandon discuss the rising stars at most organizations: Millennials and Gen-Zers. And surprise, surprise --- what motivates them isn’t what motivated the generations before them. Listen in to learn the value of a mission statement and how this simple step can help strengthen retention rates and keep your employees excited about their future with your company.
