Humanity Sells
"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co
Humanity Sells
#11. Interview w/ Matt Stoyka. The Age of Verticalization: How to Deliver the Industry-Specific Solutions Users Need
Generic solutions and half-baked concepts no longer cut it.
Matt Stoyka, CEO of NewRocket, a full-service ServiceNow Elite Partner, chats with Nate about how to apply verticalization to build better and more meaningful industry-specific solutions. Matt has been at it for 25+ years working as an entrepreneur, business coach, and enterprise leader for a handful of service-based businesses, so he has a lot of value to share. Listen it to learn how true empathy can lead to understanding —which can help create better content, provide stronger value, and secure greater growth.
