Humanity Sells
"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co
Humanity Sells
#12. Bob Hutchins: The Power of Human Psychology in Tech Marketing
On today’s episode, Brandon takes a walk with marketing legend Bob Hutchins—a 20+ year veteran in brand, marketing, and business growth. Bob is the CMO of EKOM, an enterprise AI/SEO tool. He has authored several books on digital media marketing and currently hosts a podcast called The Human Voice.
Listen in as we explore Bob’s take on what it truly means to win as a CEO in 2024. We’ll dig into the power of SEO and AI combined and discuss Bob’s human-centered take on the fundamental truths of marketing for enterprise leaders, B2B marketers, and revenue stakeholders.
