Humanity Sells
"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co
Humanity Sells
#23: What Possums and Grifters Can Teach Us About Marketing Leadership
Story time over here at Humanity Sells! We’re talking about times we were tricked. Bamboozled. The old bait and switch. And surprise: we didn’t love it.
Brandon was tricked in the dead of night by a possum playing dead. Or was it? Nate got DM’d on LinkedIn by a prospect feeding compliments and what seemed like genuine interest.
The result from being tricked, plain and simple, is distrust. Listen in to learn why the best leaders in consulting, marketing, and digital transformation won’t try to bamboozle you—they lead with honesty and aim to create real connections that lead to genuine leads.
