The Charleston Marketing Podcast
Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city.
Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of effective marketing in the Lowcountry and beyond. From strategic communication, social media, PR, digital strategy and everything in between, we uncover valuable insights and actionable tips for our listeners.
The Charleston Marketing Podcast
Reforge Gaming Lounge brings the party with potions, PCs, and persistence
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When arcades faded away, Christopher saw an opportunity. The Charleston native's vision? Create a gaming space built "from the viewpoint of a bar out" – combining the communal joy of gaming with modern technology and adult beverages.
Opening Reforge Gaming Lounge wasn't easy. Originally slated for April 2020, the pandemic forced a devastating five-year delay. But persistence paid off when they finally welcomed guests in November 2024 to their Dorchester Road location. The venue now boasts 20 high-end gaming PCs alongside modern and legacy consoles, creating a perfect blend of nostalgia and cutting-edge technology.
What truly distinguishes Reforge is their creative approach to the bar experience. Their signature "potions" – custom cocktails served in potion bottles – draw inspiration from gaming culture with names referencing invisibility, health, and stamina. The infamous Chaos Potion (a potent mix of absinthe, bourbon, and cranberry) is so powerful they limit customers to just one per visit. For special occasions like Star Wars Day, they craft themed drinks like Sith and Jedi cocktails that delight both casual visitors and die-hard gamers.
Beyond commercial success, Reforge has become a community hub. They host the Military Magnets esports team, participate in Charleston Tech Week, and offer private events on Mondays and Tuesdays. Whether you're planning a birthday party, date night, or simply want to experience gaming in a social atmosphere, Reforge delivers an experience you won't find anywhere else in the Lowcountry.
Ready to level up your night out? Visit Reforge Gaming Lounge Wednesday through Sunday at 8484 Dorchester Road in the Kusaw Village Shopping Center, and discover why gamers of all ages are making this Charleston's premier gamin
King & Columbus is a full-service marketing and advertising agency based in South Carolina that helps brands grow through a mix of creative storytelling and data-driven strategy. They offer everything from branding and content creation to media planning, digital advertising, and PR—focused on delivering measurable results across digital, social, and traditional channels. https://kingandcolumbus.com
Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen,
Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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Welcome to Charleston Marketing Podcast
Speaker 1Welcome to the Charleston Marketing Podcast, brought to you by the Charleston AMA and broadcasting from our friends at Charleston Media Solutions Studios. Thanks to our awesome sponsors at CMS, we get to chat with the cool folks making waves in Charleston, from business and art to hospitality and tech. These movers and shakers choose to call the Lowcountry home. They live here, work here and make a difference here. So what's their story? Let's find out together how are we sounding, Larry?
Speaker 2We sound pretty good, we're live.
Speaker 1I mean the content is kind of iffy, I get that, oh, we're live right now.
Speaker 2We're coming out of my mouth or anything, but this is my content.
Speaker 1We're live currently from Jigsaw.
Speaker 2This is Stephanie Barrett here.
Speaker 1Charleston Marketing Podcast.
Speaker 2Yep, yep, what's?
Speaker 1up Christopher.
Speaker 2Howdy, how are you bud Tired? If I'm being honest, it's been a long day.
Speaker 1Just be real, chris. Happy to be here. Happy to be here Now. Are you from Charleston?
Speaker 2Yes, ma'am, okay, good, oh yeah, I was actually born at the former Naval Hospital, which is, but once upon a time it was full of Navy folk, okay.
Speaker 1Over in North Charleston, nice, so tell us a little bit about your business.
Speaker 2Reforge Gaming Lounge yeah, so we have been around for about 10 years, but we were finally able to get open in November of 2024. We were going to open in April of 2020. And unfortunately, COVID-19 had different plans. And so that delayed us by almost five additional years. But gaming lounge is a very simple concept. I grew up going to arcades. We grew up, arcades kind of went away, didn't embrace the internet right.
Speaker 1Right.
Gaming Venue and Community Hub
Speaker 2So they just kind of went by the wayside. They still exist in pockets, but it's not what they were. No, we. Embraced it, said hey, people still want to gather and game together. Embraced it said, hey, people still want to gather and game together, but they also want the internet and they're older now. So we're going to build it from the viewpoint of a bar out. Thank you, yeah, absolutely.
Speaker 1You're welcome. I was hoping you were going to say that 100%.
Speaker 2Now they went lettuce-spraying booze today. Womp, womp, womp. We tried. By the way, that would make this podcast a lot more interesting out the campus. We're at the college of charleston right, right, right it's look, I get rules and whatnot, but come on um.
Speaker 1We're all adults here. I'm gonna have a drink here about 34 minutes.
Speaker 2Uh, stan actually came out shortly after we opened, checked out the place. It was like awesome, we want you to be involved in charleston tech week. And then later he was like hey, what would you think about doing? Once we talked to the folks that call charleston we used to do pro con for them, pre-covid as well. That's a full day of anime and gaming. They subcontracted all the gaming to us. Nice, so they're familiar with us, right. So we're like yo, are those guys still around? Like eh, we're still around, still around, yeah we got our own place and everything.
Speaker 1now, where is your place?
Speaker 2Yes, so we're at 8484 Dorchester in the Kusaw Village Shopping Center. We took over a spot that was empty for a little while. Perfect for our location 20 high-end gaming PCs, modern consoles, legacy consoles, some of which we have over there right across the banister there.
Speaker 1He's pointing at the exhibitor lounge. Do I get to go play games?
Speaker 2after this Right now. Well, actually we're going to check it out, Do they?
Speaker 1have Roblox, you can go real quick lounge.
Speaker 2How did you hear what he said?
Speaker 1Take it easy, larry's ears are going to bust if you're so loud. I do have. We play a lot of Dresden Press at our house.
Potions and Unique Drink Offerings
Speaker 2Super Smash Brothers, all those things right over there. A lot of folks have come through, including the Military Magnets field trip that was here today. Their esports team was here. They were playing scrimming in our room a couple hours ago they had their own controllers and everything. They're always ready, so you're not having any fun?
Speaker 1No, fun, no, I've been having. You brought the fun today A little bit. A little bit of fun. Maybe you brought the fun.
Speaker 2You brought the fun, yeah, so we do this Wednesday through Sunday, right now to the public, and Mondays and Tuesdays Sometimes we get to take a little sleep, but other times we do private event for people that um don't need open to the public.
Speaker 1Now we can do private event at any time, but if you're on a budget, uh monday and tuesday is your play, because if we're open to the public, yeah, yeah, we charge accordingly, right? Yeah, I mean so cool now. Is this like a date night thing or just like bring my kids to the?
Speaker 2thing, one of our potions, which are custom cocktails in potion bottles that we do sell.
Speaker 1These are potions.
Speaker 2And is a love potion which was made for Valentine's Day weekend, but people enjoyed it so much that it is now one of our core ten potions that we offer. We started with four how to Vision, hey, health and stamina right, it's very common in media and those kind of things. Okay, and now we're up to ten. The only one that I can take credit for a little bit is the Chaos Potion, which is incredibly strong. You can have one per visit. Are you limiting it?
Speaker 1Sounds like I'm Ubering there.
Speaker 2We do have a flight of shots that you can pour it in five, even shots, and share, and then you can get more than one. Can you tell me what's in it? I can, yeah, yeah.
Speaker 1It's no secret, it is Absinthe.
Speaker 2In this case Woodford Reserve. But what we use in this one is Jim Beam although we can level that up and then a little bit of cranberry as a mixer, and that's it. And then the chaos begins. Bourbon.
Speaker 1It sounds like it.
Speaker 2Chambord, chambord. So we're all going to Dorchester Road after this and cranberries, absolutely Because literally when I get done with this, we're breaking down and we are heading back to redeploy for service tonight, wow.
Speaker 1Nice, all right so.
Speaker 2I will be at the Harbor closeout for this and then I leave that and go back and close.
Speaker 1I was going to ask you if you're going back to work. There you go. You've got to work tonight.
Speaker 2We are, and my business partner will be there at the lounge trying to stay awake. We've been up for many hours now doing things. We're running out of caffeine, caffeine to keep us up, but we're going to make it and then I'm going to let him go home, go to sleep and I'm going to finish up.
Speaker 1Now are you highlighting all this fun, all these drinks and all the fun stuff on social media?
Speaker 2Oh, absolutely. But we do have to be careful, because in this state, did you know that if you market alcohol more than you market food, that puts you in a different bracket of liability?
Speaker 1That makes sense.
Upcoming Events and Closing Remarks
Speaker 2I can see that so we market the hell out of our gaming, and we also happen to have a tiny bit of alcohol food and drinks.
Speaker 1There you go, if you are so inclined.
Speaker 2But things like this really help us kind of switch this, because this is, ironically enough, not traditional marketing right and so we can do the inverse now we can talk about the sham board and the wood for work.
Speaker 1that's right, and all the things.
Speaker 2I want to come. I want to come. Well, we'll be there, I'll go. Fantastic. I mean, look, it is for adults, although we allow children to come as well, obviously.
Speaker 1I'm leaving the children at home and I'm going to take a few births. It's appropriate times for kids.
Speaker 2I'm sure we're running multiple birthday parties for May the 4th and whatnot Star Wars day it is, and we do have a Sith Jedi cocktail and shooters that are on our social media right now. So that is one thing, to your point, that we are pushing Absolutely.
Speaker 1May the fourth be with you, friends. May the fourth be with you. That's right. Well, chris, thanks for sharing your story, absolutely. Thanks for coming on. You were very fun. You brought the energy I liked it Rev me up.
Speaker 2We're trying, we're trying our best here to keep it moving.
Speaker 1We're all moving. I'm going to be dancing tonight at the after party. Fantastic, I will come find you.
Speaker 2I will attempt to dance as well, but it's probably going to be more of a swaying back and forth. Yes, exactly, you've got to bring the potion with you. I'll do my best. We'll see if we can sneak one in. Fantastic. Thanks, chris, nice to meet you. Thank you guys, so much Nice to meet you. Hang out for a second, I want to come by.
Speaker 1Yeah, for sure I want to thank our sponsors. Yes, we got Larry Monti, we got Cos Films, we got Delaney over there, we you know.
Speaker 2Stephanie Dick South. Thank you, stephanie, of course, dick South.
Speaker 1St Phil media solutions. Yeah, we have a lot of support. It's been a really really fun day stream here. We've been live streaming since 10 am. This has been awesome. Hope you guys are having a good time too. Yeah, we're having a great time and, uh, we got all right. We got someone coming next awesome.