.jpg)
The Charleston Marketing Podcast
Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city.
Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of effective marketing in the Lowcountry and beyond. From strategic communication, social media, PR, digital strategy and everything in between, we uncover valuable insights and actionable tips for our listeners.
Episodes
88 episodes
From Project Manager To Pageant Titleholder: A Real Playbook For Building A Public Personal Brand While Growing Your Career w/ Analise Healy
A personal brand can open doors, but only if it’s built on something real. We sit down with Analise Healy, Miss South Carolina Collegiate America and a project manager at Momentum Marketing, to unpack what it actually looks like to grow ...
The Relationship Revolution And The Rise Of One-To-One ABM w/ Sloan Newman
Most marketing advice still starts with “get more leads.” We want to start somewhere more honest: the accounts you already know can change your year if you build the right relationships. That’s why we brought on Sloan Newman, author of The Rela...
How MUSC Turns Clinical Problems Into Funded Startups
Most people talk about “fixing healthcare” from the outside. We wanted the view from inside the machine. So we sat down with Todd Headley, CEO of the Zucker Institute for Innovation Commercialization at MUSC, and Bob Crutchwell, Managing Direct...
You Can Build A Personal Brand Without Selling Out w/ Barbara Skidmore
If you’ve ever wondered why some creators feel instantly trustworthy while others feel like walking ads, this conversation puts language to it. We’re joined by Charleston creator and consultant Barb Skidmore, the voice behind Blushing Alpacas a...
Holistic Tech Advice w/ Elliott Friedman
Tech problems rarely start as tech problems. They start as messy decisions, unclear ownership, and tool sprawl that quietly turns into risk. We’re joined by Charleston-based business and technology advisor Elliott Friedman, who’s lived on every...
Cloud Architecture That Actually Grows Businesses
AI is moving so fast that most teams feel like they’re drinking from a fire hose, but the real advantage still comes from fundamentals: solid cloud architecture, clear data flows, and a plan that ties technology to business outcomes. We sit dow...
Great Marketing Starts With Honest Numbers And Clear Focus w/ Joe Brugeman
Search is turning into a single question, ad platforms keep getting more expensive, and “going viral” still does not guarantee sales. So what actually cuts through the noise and drives growth for a real business in Charleston? We sit down with ...
How Home Team BBQ Mixed Smoke, Music, and Community Into A 20-Year Brand w/ Founder Aaron Siegel
Craving a story where smoke, music, and community share the same plate? We sit with Aaron Siegel, founder of Home Team BBQ, to trace how a fine-dining chef built a family-first barbecue brand that reimagined what a neighborhood joint can be. Fr...
Silicon Harbor Hot Take: Carter Kennedy | Soloinsight
A coastal city with global ambitions—this conversation with Soloinsight CEO Carter Kennedy shows what it takes to scale identity gove...
Silicon Harbor Hot Take Launch
The energy in Charleston’s tech scene isn’t hype—it’s momentum you can feel. We kick off Silicon Harbor Hot Take with Dig South founder Stanfield Gray to map the forces turning a coastal city into a serious launchpad for scalable startups. From...
History, Hospitality, And The Business Of Preservation In Charleston w/ Tyler Wright Friedman
Curious cities don’t stand still, and Charleston is proof. We sit down with Tyler Wright Friedman, the guide behind Walk and Talk Charleston, to unpack how a walk can become a window into power, preservation, and the pulse of a modern Lowcountr...
Leyla Gulen On Truth, Crisis Comms, And Community
Want to see what credibility looks like under pressure? We sit down with broadcaster and FEMA reservist Leyla Gulen to unpack the real work behind “overnight” stories, the human stakes of crisis communications, and why attention without accurac...
How A Festival Blends Culture, Tourism, And Economic Impact
Big flavor meets big vision. We sat down with Marcus, founder and CEO of the Black Food Truck Festival, to unpack how a community-first idea became a 20,000-person destination weekend that’s...
Living Fully With Mortality In Mind; a Chat with Merridith Crowe
What if thinking about death could make your life and work lighter, clearer, and more intentional? We sit down with life and death coach Merridith Crowe to explore how memento mori—the simple, ancient reminder that we will die—can sharpen your ...
Big Thinking In The Lowcountry w/ Thomas Heath
Ever been asked “So, what do you do?” and felt your answer wobble? We sit down with strategist, mentor, and playwright-composer Thomas Heath to map a cleaner, kinder path to growth: start with foundational messaging, show up in real community, ...
From Open Verse To TEDx, Christian Morant Shares How Art Thrives When Business And Heart Stay Balanced
What happens when a poet decides to film an entire album live, open a song to the internet, and then knit twenty artists into a single five‑minute piece? We invited Charleston’s own Christian Morant to share how he balances heart‑first art with...
From Freelance Grit To Children’s Lit: A Designer’s Charleston Story
A fired-then-flourishing designer, a flying carriage horse, and a city that rewards creative grit—this conversation with Andrew Barton is a masterclass in turning curiosity into a career. We swap polished origin myths for the real story: cold c...
Belief As A Marketing Engine For Community Joy
What happens when the spirit of Christmas meets the grit and growth of Charleston? We sit with Santa Smiley to explore how a city of parades, tree lightings, and school snow machines turns tradition into connection. From Hotel Bennett teas to J...
Charleston’s Media Engine, Explained, King & Columbus and Post and Courier's, Chase Heatherly
A 200-year-old newsroom building a modern growth engine isn’t a story you hear every day. We sit down with King & Columbus president and Post and Courier CRO, Chase Heatherly, to explore how a legacy media brand built a nimble, independent ...
From Jam Band Roots To DIY Marketing: Umphrey's McGee's Ryan Stasik On Building A Loyal Fanbase
Come for the bass lines, stay for the blueprint of a modern creative business. We sit with Umphrey’s McGee bassist Ryan Stasik to trace how a college-born jam band built a 27-year career on improvisation, fan collaboration, and unapologetic DIY...
Inside Workforce Wave: How Conversational AI Saves Missed Calls, Lifts Revenue, And Fixes Customer Service Pain
Ever wish the phone picked up itself and sounded like your best-trained staffer? We sit down with Bob Hilscher from Workforce Wave to explore h...
From Pez Dispensers To Power Moves: Angel Holmes On Building Community, Festivals, And Women’s Leadership
Big ideas rarely arrive fully formed—they grow from a single conversation, a brave email, and a room full of the right people. That’s the heartbeat of this episode with Angel Holmes, a Charleston native whose fingerprints are on the city’s culi...
Can Culture, Purpose, And AI Redefine Modern Marketing? W/ Lee Deas
A fashion pitch in mall clothes. A Hotmail address that became a company name, Obviouslee. Salsa lessons to cover rent. That’s how Lee Deas' story begins, but the real ride is how she turned that grit into a...
How AI Can Help Without Replacing Human Creativity w/ JT White
A teen builds a hip-hop forum, hears its bars on the radio, and sends Sony a homemade cease and desist—then grows up to lead an AI video platform. That’s how our conversation starts, and the twists don’t stop. We bring JT White (Augie.studio) a...
Holding The Door, Owning The Room w/ Brenna Lawrence
The wildest origin story we’ve heard starts with a liger and ends with a microphone. Brenna Lawrence—VP of Business Development at Brown & Brown, relentless networker, and newly minted TEDx speaker—joins us to unpack how she turned fear int...
