The Charleston Marketing Podcast
Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city.
Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of effective marketing in the Lowcountry and beyond. From strategic communication, social media, PR, digital strategy and everything in between, we uncover valuable insights and actionable tips for our listeners.
The Charleston Marketing Podcast
Innovation Engine: How Doug Hamilton is Building Charleston's Tech Community One Hackathon at a Time
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Doug Hamilton is revolutionizing Charleston's tech landscape through an unexpected lens: fatherhood. As founder of Charleston Hacks, Hamilton's mission grew from a deeply personal place – creating compelling reasons for his three teenage children to build their futures in the Lowcountry. Since 2023, he's been orchestrating hackathons that bridge technology, entrepreneurship, and creativity across Charleston.
The LA transplant who arrived in 2006 brings together problem-solvers in intense, time-constrained collaborative sessions. "It's making something in whatever means necessary in a really short period of time," Hamilton explains, describing the hackathon concept that's become his organization's signature. Through partnerships with the College of Charleston, Charleston Tech Corridor, and even MIT, Charleston Hacks has launched innovative events including an AI Film Festival where participants created emotionally resonant 30-second films in just three hours.
Charleston's accessibility forms the backbone of Hamilton's success. "Maybe in Charleston it'll take me 20 emails to get something going," he notes, contrasting with larger cities where connections prove more elusive. This June, Charleston Hacks launches Innovation Engine, connecting businesses facing challenges with creative problem-solvers. Software developers, project managers, and marketers can select problem statements that intrigue them, with winners receiving substantial cash prizes.
Hamilton's balanced perspective on controversial technologies like AI reflects his philosophy: "You can't stick your head in the sand and say no, I don't like it." Instead, he advocates for hands-on experience, enabling informed opinions through direct engagement. When not running Charleston Hacks, he applies this innovative mindset at MUSC's Department of Surgery, accelerating medical technology startups.
Ready to explore Charleston's tech revolution? Visit CharlestonHacks.com, search for Innovation Engine, or subscribe to their Monday newsletter to discover how you can contribute to building Charleston's technological future.
Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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Charleston Marketing Podcast Intro
Speaker 1Welcome to the Charleston Marketing Podcast, brought to you by the Charleston AMA and broadcasting from our friends at Charleston Media Solutions Studios. Thanks to our awesome sponsors at CMS, we get to chat with the cool folks making waves in Charleston, from business and art to hospitality and tech. These movers and shakers choose to call the Lowcountry home. They live here, work here and make a difference here. So what's their story? Let's find out together in five four three, two awesome pictures up.
Speaker 2What do we do? Oh no, hey folks. Mike compton here with the charleston marketing podcast stephanie barrel here with the charleston marketing podcast and we have Doug Hamilton here. Doug is the founder of Charleston Hacks. We've got a lot to talk about with Doug, but real quick, I got a little disturbance in the background.
Speaker 1We're live from the DigSouth Tech Conference. If you can't tell, we're live from DigSouth right now.
Speaker 2Yeah, it's a lot happening, we're talking to all the who's who here at DigSouth. They're coming right off the stage, right onto our set here and chatting with us Today. Right now we have a founder of Charleston Hacks.
Speaker 1All right, talk to us a little bit about Charleston Hacks.
Speaker 3So Charleston Hacks is a non-profit organization that we started a couple years ago, myself and Dave Ingram of Query, and we support tech, entrepreneur and creative communities here in Charleston.
Speaker 1That's amazing. Now how long have you?
Speaker 3been doing this Since 2023. Okay, so we got some traction.
Speaker 1So right after COVID. Right after yes, you fully jumped in and embraced the community.
Speaker 3I did After attending a hackathon myself. I wanted to bring it here.
Speaker 1That's cool, that is amazing.
Speaker 3Why, why? Opportunity. I have three kids and I thought if I want them to stick around, we need to grow some communities.
Speaker 2I like this. There's a theme here. There's a theme about that, because we all have young kids.
Speaker 1We have young kids, you too.
Speaker 3How old? Are your children Stanfield also, I've got a 19, a 17, and a 14-year-old.
Speaker 1Okay, I had a 19, a 17, and a 14-year-old.
Speaker 3Okay, love it.
Speaker 2One's college bound. I'm sorry, how old again, I was too upset. She loves to interrupt me.
Speaker 3I do love the children talk 19, 17, and 14.
Speaker 2Okay, a little older than ours, a little older than our kids. I've got two nine-year-olds.
Speaker 3Okay.
Speaker 2But my point was Stanfield. I remember during his episode he talked starting this because of his kids and wanting his kids to stay here in the market.
Speaker 1I think that's a great that's a very inspiring mission. I certainly hope so. Yeah, I'm on board. Okay, I'm on board, love it.
Speaker 3So but are you from here? I grew up in Los Angeles, so no, oh my gosh another one. Uh-oh, there's more of us.
Speaker 1No, I lived there for 10 years. I'm a big fan of LA. Okay, that's long enough. I felt like a Los.
Speaker 3Angelino for a minute, but you're not there anymore.
Speaker 1No, I love Charleston.
Speaker 3I know, so do I.
Speaker 1I was one of those people who came for vacation was living in Nashville at the time, moved a year later. Not looking back.
Speaker 2Your buddy, justin Allen.
Speaker 1Yes, Justin Allen.
Speaker 2We just dropped his podcast. Justin Allen is a cinematographer producer from LA. Oh cool Worked on Mad Men.
From LA to Charleston: Finding Community
Speaker 3He lives here. That's amazing. We're recruiting. It's amazing he was here.
Speaker 1Isn't it wild Level of talent it's crazy how long have you been here from LA.
Speaker 3I moved here in 2006. We got married out in the battery. Oh cool, that was great, that's nice 06 is a long time to be living here, right, and I was working remotely most of the time, which is a big thing, right, because you don't really ever talk to people if you're working remotely all your career. And then, finally, covid hit and I got canned, so I started reaching out.
Speaker 1Okay.
Speaker 2Thankfully you did.
Speaker 3I mean, what keeps you here, though? The people are amazing. Honestly, the access is really good. Growing up in Los Angeles or I lived in Manhattan for a while I mean maybe in Charleston it'll take me 20 emails, maybe more, to get something going there. I don't know if it'll ever get something going. No, kidding the access is great here 20 emails.
Speaker 1That's a number I love that number.
Speaker 3Why did you? Is that your average? Number of how many emails it takes to connect with an organization a sponsor, I would say that it's a little on the low side. But yeah, you know you need a lot of touch points. You need to say, yeah, we're still here. We still get this plan going.
Speaker 2It's a lot of work and you've done a lot of work in a little amount of time. Yes, since 2023, that feels like yesterday, by the way.
Speaker 3Yeah, we've had something like seven or eight hackathons and we have a nonprofit.
Speaker 1What's a hackathon now?
Speaker 3Yeah, yeah, I'm sorry, I'm using weird words.
Speaker 1No, I like it.
Speaker 3Well, we're Charleston Hacks, so the word to describe making something in whatever means necessary in a really sort of short period of time.
Speaker 2the objective is important and the means are whatever you can pull together now, when you think of hackathon though stuff, are you thinking of hacking, like like a hacker getting into a computer system of.
Speaker 3Like the old school hacker movie with angelina jolie you know I'm talking about well that's also part of it, okay, but that's more the cyber world, so B-sides and stuff like that. That's a whole other thing. But we also love that community as well. Okay, the good ones.
Speaker 2Thank you.
Speaker 1Angelina Jolie was a very good hacker, so that worked out for her. How are you getting the people to come to you to get involved?
Speaker 3So College of Charleston has been a really great partner. It's partnerships, right. Getting a bunch of people at once cuts the time dramatically Stan for Dig, South Lancey for College of Charleston. There are these hubs, these people that are connected to everybody. It makes everything happen.
Speaker 1Are you ever working with Charleston Tech Corridor?
Speaker 3And Ernest over at the CDC? Absolutely yes, we love him. We had him on the show too, but Access again. It didn't take long to get all of these people on board with stuff. You're right, I think, as long as you are for real, yeah people can. Authenticity.
Speaker 2Authenticity yeah, people connect. You've got to want to give, you've got to want to. That's what my new slogan is. I have a lot to give and a lot to learn. Yes, ooh, love that. I think I was with you when you came up with this on one of our podcasts.
Speaker 1Thanks, yeah, I think this is your new tagline. Yeah.
Inside AI Film Hackathons
Speaker 2But so you thought you have the AI film here.
Speaker 1Is that?
Speaker 2your idea. Your brainchild was Stanfield.
Speaker 3So part of what we do is we're experimental. So not only is it a hackathon for the people that attend, but it's a hackathon for us. So we have a board of eight people and we try new things, one of which was getting into AI film and seeing if AI video was a thing Like what can you do in three hours? Can you make 30 seconds of something that'll create an emotion, some kind of tension or anything humor 30 seconds 30 seconds Okay.
Speaker 1Because it's a 30-second film.
Speaker 3Yes.
Speaker 2How long do you get to make the film? Three hours how many props do you get and which platforms do you have to use?
Speaker 3So part of that connecting thing again is finding another partner. So we're connected with MIT up in Boston, okay. Nice, I know it's great my son's doing an internship there this summer. Okay, the Harbor hack, which we do in October, is modeled after one of the hackathons they have there. It's actually the MIT reality hack. The one that we just did was from the AI Film Fest that they recently had.
Speaker 3So I went up there and I found their sponsor and I stalked her. No, I didn't stalk her. 20 emails later yeah, it was about 20 emails and multiple people from different directions. But we got an amazing partner, Open Art. They gave us like 25,000 credits per person. Okay, and that's enough to make a 30-second film in a year.
Speaker 1So when is the film festival happening?
Speaker 3No way, that's cool, it actually happened last night.
Speaker 1All right, so tell me about it, because I missed it oh that's okay.
Speaker 3It was right down there in room 180. We just had a group of really inspired people come out, work together. They formed teams because you need somebody who's editing. I mean, these guys probably know that even in AI there's a lot of production involved, even for 30 seconds. And at the end of the night they said a few words about their films, showed the films. Some of them were really surprisingly good, some of them were really funny, and we had sponsors like open art and Adobe and when, and we did judging and then there was an audience favorite and the winner got 500 bucks and they the other two categories got $250.
Speaker 1Are you allowed to announce the winner?
Speaker 3Yeah, well, you'll have to go. You should follow us on Charleston Hacks.
Speaker 1Yes there you go. I like it Nice plug.
Speaker 3How else do we find you, Doug? So we do. We're doing something called Innovation Engine, which is going to be our hackathon next month.
Speaker 2Okay.
Speaker 3So if you Google Charleston Hacks or Innovation Engine, you'll find us Innovation Engine, that's cool. Isn't that cool. It's basically connecting individuals to problem statements. So if you're a small business and you need some kind of software solution, you create the problem statement and then we have a community that will solve it or address it in a one-month-long hackathon. Oh, very cool, yeah, and then you get money for winning. That's probably the most generous hackathon we have.
Speaker 1And it's fun I was going to say do you ever have open-to-the-public type things?
Speaker 3These are all open to the public. Oh, that's great. But you know, you need to engage at some level. If you're a software developer, if you're a project manager, if you're somebody who's really good in marketing.
Speaker 2I was going to say marketing.
Innovation Engine & Problem-Solving Competitions
Speaker 3How about that Marketing? Yeah, you can give me a problem statement and the participants can bid on or decide to work on it. And the participants can bid on or decide to work on it. I like that idea, so what?
Speaker 2is it now?
Speaker 3It's called Innovation Engine. It's in the month of June, so we're going to start June 1st and end on June 29th. Awesome Now we've got to drop this before, then don't we? We can make that happen.
Speaker 2That would be helpful. We're a good team.
Speaker 1I can see that You've got this honed.
Speaker 2Well, we're having fun doing this. We are Two and a half years. I'm really impressed. Two and a half years for a podcast, I'm sorry, I'm really impressed. Oh thanks, I feel like I'm on a TV show.
Speaker 3This is the first time we've gone live. Oh my.
Speaker 1God.
Speaker 2First time we've gone live, so you'll see it ahead of time. Say your name wanted me to cut something out.
Speaker 1You know, whatever, whatever, but right now people are watching live.
Speaker 2Right now my mom's watching live.
Speaker 1Hi mom, up here man I just gave her the link.
Speaker 2She's doing great, so we talked about what is your day job.
Speaker 3Doug. Well, gee, I'm glad you asked my day job. I work at MUOC in the Department of Surgery. I'm not a surgeon but I work with them, okay, fascinating people. So we do a business accelerator Interesting. So it's kind of similar to what I'm doing for nonprofit fun stuff. Yes, but these are med tech companies, young device companies mostly. Oh, gosh.
Speaker 1Nice.
Speaker 2That's cool. How is that going? You're not at all.
Speaker 1bored with your life, I keep busy.
Speaker 2He's making it up, though I see this is probably all his brainchilds. I was coached.
Speaker 1I know.
Speaker 2And then what you do is you find the who.
Speaker 1Yes.
Speaker 2Have you read the book yet you?
Speaker 3know what I'm talking about and you're not talking about the Dr Seuss book.
Speaker 2I think he should start getting money you need to partner with them.
Speaker 1He's their biggest fan. I just started reading it. I love it. I listened to it on the way here. Who, not how?
Speaker 2Stanfield turned me on to it, turned us on to it in the podcast.
Speaker 1It's in my Amazon card. I can talk about it if I want to talk about it.
Speaker 2It's inspiring stuff oh yeah, you find people to collaborate.
Speaker 1Yes.
Speaker 2And you make the project bigger.
Speaker 1Yes, and that's what you're doing. I'm looking down amongst the gallery there and I'm like I collaborated with that person.
Speaker 3I collaborated with that person? Yeah, exactly Without.
Speaker 1Living in Toronto, charleston American Marketing Association. Yeah, that's who's our sponsor. Right, that's what we're a part of. Awesome.
Speaker 2And so we're always looking for new leadership, new people, new ideas yeah, so we can collaborate with Innovation Engine. Yes, and give them a problem.
Speaker 3Problem statement A problem statement. Yes, writing that down Okay.
Speaker 2Yeah.
Speaker 1We will be DMing you to learn more information.
Speaker 2Are you nervous about AI at all? You don't seem nervous. And what do you say to people that are nervous about AI, especially in the AI film department and what goes on there? There's a lot of.
Perspectives on AI & Creativity
Speaker 3I love this topic. I don't want to speak authoritatively, but I'll give you a perspective. I think you can't stick your head in the sand and say no, I don't like it, and shut it down and almost cancel it. Play with the tools. We get sponsors so we can see what these tools are all about. I'm a creative person. I went to art school.
Speaker 3The AI film stuff is very controversial, but let's see what it's all about. Like I don't, I don't know, and it's a. It's a totally mixed bag, right. So you know, we're trying to figure out a good example of this. But if you have, like two artists artwork and you cut them into little pieces and then just make something out of that, is that, is that like bad? Or if you have a hundred like, how do you decide whether something is stealing? And then there's you know, are you, are you stealing jobs and all this kind of stuff. Yeah, I like to take a neutral position and I want to get stuff in the hands of people so when they do have an argument about it, they have an informed opinion. Yeah, and I try to remain neutral.
Speaker 1That's everything. I'm like that. I'm like you. I'm the same way with copywriting and I use imagery and the same thing. So I'm right there with you.
Speaker 2I'm on chat like every other hour asking you different things or asking you to build a business plan for me, okay, okay, and it starts that up and then absolutely there.
Speaker 1Well, you use it for ideas ideas.
Speaker 3Yes, it's great for brainstorming. Yeah, um, but to that point too, uh, debating it. So you're asking in like, in in this format. I know Chad Norman, you know Catch Talent.
Speaker 2Yes, no, I don't know him, but I heard him. They do disrupt HR. Yes, I want you to know this person. Okay, he's great.
Speaker 3Oh my God you're going to love this guy. So he talked to me about doing a debate event. He's calling it Something Slam, he's working on it. But the idea is like you present this thing right, it's like you know AI, good, bad and then you get two people that have differing opinions about it and then the audience gets like educated from the debate, Sure. So yeah, I mean, that's kind of my vibe, Like I want to hear people debate it. I don't want to get involved.
Speaker 1I want to hear it. That's kind of how I feel about politics. I'll watch it all go down, but I'm not going to voice my opinion.
Speaker 3I mean I may have an opinion, oh same, I'm right there with you. We'll talk about it over wine with Matthew.
Speaker 2Oh my gosh, doug, we could talk for hours. I think lunch just got here. Yes, you had a 12th interview today so congrats to you. It was so fun.
Speaker 3That was so much told you one last time. Charlestonhackscom or google innovation engine, you'll find us and we have an awesome newsletter that comes out every monday perfect, we're gonna start a collaboration of some sort I love that we'll. We'll have lunch. Let's do it. I got you. You linked in with me, so we are now linked in, yeah um, awesome, stephanie.
Speaker 2Good work, thank you to our sponsors uh, thanks to coz and larry, monteith and Delaney for getting lunch. And Dig South.
Speaker 1Charleston Media Solutions.
Speaker 2Yep.
Speaker 1We're going to take a lunch break. We'll be, back in about 15 minutes.
Speaker 2Yep with the next interview.
Speaker 1With the next interview.
Speaker 2Thank you guys, thanks bud Good work.