Audio Messaging On LinkedIn - Making Digital Real Ninja Tip of the Week

In this weeks "Making Digital Real" Ninja Tip, Mike focusses on the transformative power of audio messaging on LinkedIn, and standing out in a digital world dominated by text. Audio messages can re-humanise our digital interactions without too much fuss.

Key Points:

• The Uniqueness of Audio Messaging: Mike discusses how audio messages on LinkedIn can differentiate you from the crowd, offering a more personal and engaging touch compared to standard text messages.
• LinkedIn's Evolving Features: He highlights LinkedIn's evolving nature, particularly its feature to send audio messages through the mobile app, with a desktop version expected soon.
• Efficiency and Impact: Audio messages can convey more in less time, making communication efficient while also being more personal and sincere.
• Strategy for Audio Messaging: Mike provides strategic advice on making audio messages effective - keeping them short, personalised, and ending with a clear call to action.
• Building Relationships: He stresses the importance of using audio messages for building relationships and follow-ups, adding a layer of appreciation and sincerity.
• Preview of the Next Episode: The episode concludes with a teaser for the next major episode - a year-end special for 2023 featuring shoutouts, guest recaps, and a discussion with Joey Lowery from Media Shark.

Closing Remarks:
Mike invites listeners to subscribe to his Ninja Tip of the Week, join the Making Digital Real Facebook group, and reach out for assistance in digital business support, including LinkedIn, podcasting, and email marketing.

Hosts: Jo Pickard (voiceover intro and outro) and Mike Roberts

Listen to This Episode: Join us in this episode to discover how you can make your digital interactions more impactful with the simple yet powerful tool of audio messaging on LinkedIn. Don't miss out on our year-end special coming up next!

To stay updated with our latest episodes and gain access to exclusive content, be sure to subscribe to the Making Digital Real podcast. Visit our website at https://vault.makingdigitalreal.co.uk/

Transcript

Jo Pickard: 0:05

Welcome to the making digital real podcast from Mike Roberts. Get ready to unlock the secrets of success and make digital real.

Mike Roberts: 0:18

Morning everyone, it's Mike from making digital real with another ninja Tip of the Week. And today we are talking about audio messaging on LinkedIn. If you've been a listener to this podcast, you know that I am a huge fan of doing anything that is different to what everybody else is doing. And what is everybody else doing on LinkedIn? Well, they're writing messages using standard text, black text on a white background. And pretty much all the same very salesy and getting nowhere. So today, I thought we'd have a quick look at audio messages. So like I said, Before, in this world dominated by text, an audio message is absolutely going to stand out. It's personal, it's engaging, going to use that word again, re humanization, because that's what it does, it adds a human touch to what can often feel like a sterile digital environment. Now, it's not just LinkedIn, you know, most of us are doing this on WhatsApp anyway. So in the business world, why be different? If we're using audio messages in WhatsApp on a daily basis? Why don't we do this on LinkedIn? Yes, it's known as a professional networking site, but it's evolving. It's not the style environment that it wants was. So Among its many features, obviously, is the ability now to send audio messages, which is through the mobile app. It's not available at the moment on the desktop version. But I have heard from good sources that this is coming in the near future. So pretty cool. The other thing that I would say is, you can record an audio message on WhatsApp and probably fill in 10 to 15 seconds, what you would have to do in a paragraph or two, it just makes it easy for your recipients. They can also listen to this in their own time. And just going back to that good old fashioned word again, re humanisation you're getting yourself in your prospects or your customers world. And you're not just text anymore, you're a real human being. So why does this matter? I suppose what I'm going to say here is in this digital age, the human element often gets lost. An audio message does bring this back video message. I love them as well, there's a time and a place for video messages. And I also believe there's a time and a place for audio messages. Not every message should be one of these, you know, we still do need to do text every now and again. But I do love it. It's easy to do. It makes an impact. And it's a chance to convey tone, your enthusiasm and sincerity in a way that same text simply doesn't do do. Okay, now let's talk strategy. When you send that audio message, keep it short, keep it concise. Introduce yourself mentioned something specific about maybe your recipients profile, or their work or a recent piece of content that caught your eye and end with that clear, concise call to action. It's what most of us forget to do. Where's the call to action in these messages? What do you want them to do next. And it's not just about standing out. It is about building relationships. So this is a great, fantastic tool for follow ups as well. Imagine thinking someone imagine thanking somebody for a great meeting or you met somebody at a networking event. These are all great ways to make sure that your audio message has impact. It does add a layer of appreciation and sincerity. All right, so to wrap up to let well first of all to let you know next week is our last major podcast episode of the year. So it's a yearly round up, we're going to have some brilliant shout outs for those of you that have either contributed to this podcast in its first year. I'm also going to recap some of the great people that we've had on his guests. We've got Joey Lowry, having a chat with him about getting into your competitors space in this digital world. Few little surprises as well. So it's going to be an amazing episode. So watch out for that roughly on around the first of December our end of Year special. And I hope this quick tip helps this week. And as always, I am here to make your digital interactions more personal and impactful. So if I can help you in the world of LinkedIn, podcasting, email marketing, anything to do with audio or visual impact, creating video creating that powerful audio, let me know go to volts V au LT dot Making digital real.co.uk Please subscribe to my ninja tip of the week if you haven't already done so, come and join our Facebook group. And I look forward to speaking with you all in the near future. Have a great answer November everyone and I'll see you all in December.

Jo Pickard: 5:16

Thank you for listening to this episode of The Making digital real podcast. Until next time, keep innovating, keep growing and keep making digital real