Founders' Forum

100 Episodes of Grit: Hard Lessons and Big Wins from Fellow Founders

• Marc Bernstein • Episode 100

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In this milestone 100th episode celebration, we've assembled an all-star panel of previous guests to reflect on the journey so far, sharing the biggest lessons learned, unexpected challenges faced, and the inspiring stories that have shaped this community. This episode is filled with insights that not only celebrate how far we’ve come but also explore what’s ahead for entrepreneurs striving to build impactful businesses.

Through candid reflections and thoughtful conversations, this episode highlights the pivotal moments that have defined the Founders Forum. We also dive into the evolving landscape of entrepreneurship and offer actionable advice for those navigating their own paths to success.


Key Takeaways:

  • The most impactful lessons learned from 100 episodes of conversations with successful founders.
  • The mindset shifts that can transform how you approach challenges and opportunities.
  • Finding and retaining talent, adapting to remote work, managing generational differences, and staying competitive in increasingly crowded markets.
  • Their complicated relationship with artificial intelligence, where it can provide both opportunities and security concerns.
  • Strategies for maintaining resilience during uncertain times and staying aligned with your vision.
  • How embracing adaptability and change has led to unexpected breakthroughs.
  • A preview of what’s next for the Founders Forum and how we plan to continue empowering entrepreneurs.

This special episode is packed with practical strategies and real-world advice that can transform your approach to business. Plus, we celebrate YOU—our loyal listeners—who’ve been with us every step of the way.

If you’ve loved the journey so far, don’t forget to rate, review, and share this episode with fellow founders. Let’s keep building a community where ideas, challenges, and victories are celebrated together.


Meet the Panelists:

Carl Fischer, Co-Founder of CamaPlan

Tina Hamilton, Founder and CEO of myHR Partner, Inc.

Bobby Keyes, Founder and CEO, ELITE Salons & Suites

Chris Lawson, Founder and Owner of Technician Find and Astute Social Media, LLC.

Craig Lerch, Associate Broker, 2 X Icon Exp Realty Internationally

Ray Loewe, Podcaster, Storyteller, World Traveler, and The Luckiest Guy in the World

Dawn Mahan, PMP, Founder & CEO of PMOtraining and Author of "Meet the Players in Projectland: Decide the Right Project Roles & Get People on Board" 

Ang Onorato, Founder of Living Oak Leadership

Keith Scandone, Co Founder and CEO of O3 World


This episode is brought to you by CamaPlan, A Different Way to Invest. Go to camaplan.com/foundersforum to learn more. And by The Satell Institute; the leading CEO organization dedicated to Corporate Social Responsibility. Go to satellinstitute.org to learn more.

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Announcer:

Entrepreneur, founder, author and financial advisor, Marc Bernstein helps high-performing business owners turn their visions into reality. Through his innovative work and the Forward Focus Forums, Marc connects entrepreneurs to resources that fuel their success. Founders Forum is a radio show and podcast where entrepreneurs share their journeys, revealing the lessons they've learned and the stories behind their success. Join Marc and his guests for a mix of inspiration, valuable insights and a little fun. Now let's dive in.

Marc Bernstein:

Good morning America. How are you, hey? So welcome to the 100th episode celebration of Founders Forum. We're really excited. We've got a bunch of guests and I see some hands clapping. Everyone's a little excited about this and I'm very excited. I just want to tell you a little bit about the history of this show. What we've done today is invited some of our favorite guests back to get updates, to get new insights and to just share kind of the joint experience of what we've had as founders for them.

Marc Bernstein:

And you know, this morning I'm driving, so I'm in Babcock Ranch, florida. I've mentioned that a few times. Usually we broadcast from Estero, but because we're on Zoom this morning I'm doing it out of the offices called the Hatchery in Babcock Ranch, florida, which is now one of the 10 best places to live in America. I'm going to give a plug. It's the hometown of Tomorrow, first solar-powered community in America and we live back up to a preserve. There's lots of preserves here. It's big on sustainability and all that kind of thing and anyway. So I'm driving and it's just this gorgeous day and I'm thinking about the song Good Morning America is so a quick thing. On that I always say good morning America and that's inspired by my dog, because my dog's name is Arlo and Arlo was inspired by Arlo Guthrie and Arlo Guthrie. This is really funny because I'm on the Babcock Ranch Eco Tour the other day and there's a guy and I hear him talking about his dog, arlo, and I said, excuse me, because I've never heard of another dog named Arlo. I said did you say your dog's name is Arlo? He said yeah, named after Arlo Guthrie. I said you got to be kidding me. And I said what kind of dog? He says he's a doodle. I said so is mine. And he said don't they so Arlo Guthrie? By the way, I was reading up on him this morning and you know he's a folk singer, kind of folk rock singer, son of the legend Woody Guthrie and folklore. It was also a featured character in the new Complete Unknown, the new Bob Dylan movie. And Arlo Guthrie is best known for the song called Alice's Restaurant Massacre. I thought it was Massacre, but it's actually Massacre.

Marc Bernstein:

He murders his words. He also had a song called Motorcycle Song where he says I don't want a pickle, I just want my motorcycle. So he's got a funny way of pronouncing a lot of words like a folk guy. And anyway, I just always liked the name Arlo. So when I saw my dog we kept tied on like 100 names and all I could come up with was Arlo.

Marc Bernstein:

When I say good morning America, I'll say good morning Arlo. I'm often talking to my dog with a nod to Arlo Guthrie, who's not in the greatest of health but he's still going at it. Just a little tribute to him. By the way, the good morning america was not a song he wrote, but it's a song he made famous. Good morning america, how are you? And it's uh.

Marc Bernstein:

I think about that song a lot and I was singing it on the way in. But it was written by a guy named steve goodman and it was made famous. That was his only big hit. Arlo duffery's only big hit was it was called the city of New Orleans, and it's actually. He was on a trip on a train called the City of New Orleans, which is another.

Marc Bernstein:

One of my passions is songs about trains, and so it all just kind of came together. So I don't say Good Morning America enthusiastically because of Good Morning Vietnam, the Robin Williams thing, or because of the TV show Good Morning America. It's really because of that song and because of Arlo Vietnam, the Robin Williams thing, or because of the TV show Good Morning America. It's really because of that song and because of Arlo Guthrie and because when I was driving around I was thinking you know, a lot of people aren't happy with America, a lot of people aren't happy with the world right now. And on this bright, sunny day with a nice breeze, I couldn't help but think how can you not love this, which is a little different take on what you're hearing in the media all the time these days.

Marc Bernstein:

So, with that, here's what we're going to do this morning. We're going to start with celebrating the day that today is with our topic. We always have a topic to discuss at the beginning, and today's topic is March Madness, because you're hearing this for the first time on April 2nd, but we're recording it on March 20th, which happens to be the first day of the NCAA basketball tournament and March Madness, and it also happens to be the first day of spring this year. So and here at least, it was a gorgeous spring day and we are going to. So what we have today too. Before I get into the topic really quickly, I'm going to tell you that we have.

Marc Bernstein:

I have two co-hosts today, one. The first is Ang Onorato, and Ang was our original permanent co -host and she still joins the show when she can. And Ang is founder of Living Oak Leadership, which provides executive coaching and conscious leadership training, specializing in helping professionals and entrepreneurs achieve next level success. She combines psychology, spiritual intelligence and business together and, as such, refers to herself as and I like to call her a corporate hippie, so we connect on that woo-woo level sometimes. And our other co-host is Craig Lerch, a realtor extraordinaire of Craig Lerch EXP Luxury Real Estate. He's a real estate expert with over 35 years of experience and over 4,000 transactions in the Philadelphia area, and he's now co-host or host of his own podcast called Unscripted Real Estate Talk. So welcome to both of you guys. And let's start with our topic of this conversation. We're going to kind of go around the room on this and after that we'll introduce all of our panelists, but we'll call them by name for this.

Marc Bernstein:

But when I think of March Madness, here's what comes to my mind. It's a little crazy, but our company is called March, the new company that I co-founded a couple of years ago. Our first couple of years have been a bit of madness, because we had five partners to begin with and actually ended up with six. At one point we were going in a couple of different directions. I had a strong vision when my other partners had a strong vision. You and I were very closely aligned on a personal basis, but it turns out not so much on. You know, we didn't see the business the same way. We saw it different ways. So we did some interesting work together in terms of how we communicate and all kinds of different things over the years, which made it hard but easy to kind of separate in the end. And we are now. So we're down to our four partners right now and we're fully aligned and moving.

Marc Bernstein:

March forward, as we say, is our slogan, and we're marching forward in the same direction, but after a bit of March Madness. So that's what I think of. So this could be about basketball. It could be whatever you think of when you think of March Madness. So that's what I think of. So this could be about basketball, could be whatever you think of when you think of March Madness. And I'm going to go around the room. Actually, why don't I do it this way? Why don't I do it in order of? I'm going to introduce the panelists as I do it. I just changed my mind, so we're going to start with on this. Carl Fischer Carl graduated from the Ivy League and it's hard to. I'm sorry, that's not what I wanted to say back. Carl Fischer is co-founder of Camaplan, is a self-directed IRA 401k advocate, helping investors explore new opportunities in today's economy. So, carl March Madness, what do you think of?

Carl Fischer:

As you almost alluded there I'm from. I graduated from Cornell University, so it's hard to take March Madness seriously. As you well know, the Ivy League does not do well in the NCAA tournaments, especially Cornell. So if we just make it, we're happy. But I vicariously lived through a lot of my family members who went through Villanova, so I used to root for them, but they haven't made it in the last three years. So all I have to look forward to is filling out the brackets and hoping that I beat some of the people that have emotion in it.

Marc Bernstein:

I know a couple of your Villanova family members as well. Yes, that's very cool. Okay, next, tina, we're going to run through this, we're going to get to everybody. Tina Hamilton. So, tina, I should introduce her as well before this. Tina Hamilton is founder and CEO of my HR Partner and she's a recognized HR leader, speaker and columnist dedicated to business growth and community impact. So your take on March Madness.

Tina Hamilton :

So I am not into basketball in any way whatsoever. I don't follow any of it. I am a very proud Philadelphia Eagles fan, however, and now that we've won the Super Bowl, I'll just revel in that while you all enjoy your basketball.

Marc Bernstein:

I appreciate your gloating, Tina. You're doing it for me as well.

Tina Hamilton :

I don't want to go there, so I'm glad you did and here I am in Dallas, texas, which, by the way, whenever I come to Dallas, which is monthly, I always wear my Eagles shirt leaving and coming on the plane.

Marc Bernstein:

I feel it's necessary and important. I saw that on Facebook. I love that you do that. Next, bobby Keyes. So Bobby Keyes is founder and CEO of Elite Salons and Suites and is a retired enterprise executive turned entrepreneur, growing 10 plus locations across Pennsylvania and New Jersey.

Bobby Keyes:

Bobby, Marc, I'm going to take a little different tack as a former college football player three kids that were college athletes, a wife that was an All-American at UVA. This is kind of a national holiday these next couple days, but at its core today there are 64 teams that have varying hopes of ultimately winning this tournament, in which, when it started, there were 68. 67 go home losers, one goes home a winner. But there's that building euphoria when you go from 64 to 32.

Bobby Keyes:

And I'll bring that back to business, because, while business is an ongoing process, we truly have to get up every day and win the day. So today we have 16 teams that are going to win and 16 teams that are going to lose, and tomorrow we'll have the same thing. But in business, you know, to really define one success, we got to get up every day and do this, just like these kids, these young men and women because we got the girls, girls bracket as well, that starts tomorrow that are trying that very same thing. But business, we've got to win more days than we lose. We don't get involved in tournaments like this, where it's win or go home, but sometimes we are forced to go home if we don't win more than we lose.

Marc Bernstein:

Bobby, I knew I could count on you to take this in a different direction. I appreciate that. That's great. We're going to keep moving. Next is Chris Lawson, who is founder of Technician Fine and he's a biohacking enthusiast. Revolutionizing automotive hiring with over 80,000 technician placements since 2017. Chris, your take on the subject.

Chris Lawson:

Actually it's 80,000 applications. I just wanted to clarify, Boy. I wish we it's 80,000 applications. I just wanted to clarify, boy. I wish we'd placed 80,000.

Marc Bernstein:

Oh, thank you. Okay, somebody, we got that this type somewhere, but that's why I repeated it. It's amazing.

Chris Lawson:

No problem, no problem, thanks at all and congratulations again on hitting the century mark with the podcast. That's a fantastic. And for March Madness for me. I always remember filling out the brackets when I was back in the office. I mentioned to you before I call myself a recovering financial planner when I was in the office with a bunch of other planners we used to fill out the brackets and I wondered how much time and productivity are we wasting? I saw an article in Entrepreneur Magazine a couple of years back and they said that it was estimated $17.3 billion in lost productivity happens during March Madness because everybody's following the brackets. But as someone that's in recruiting and someone that's in the employee sourcing and employee retention, I started thinking about the benefits of engagement and morale and team bonding and how it can outweigh the short-term dip in productivity. So you know in reality who wants somebody that's really going to micromanage everybody. So we all had fun. It was a short-term dip in productivity and I think everybody bonded over it. At the end of the day, Chris, thank you.

Marc Bernstein:

Another take I love that Next is Dawn Mahan. Another take I love that Next is Dawn Mahan. Dawn Mahan, pmp is the founder of PMOtrainingcom, a C-suite advisor, award-winning consultant, international speaker and now author of the bestselling book Meet the Players in Project Land Decide the Right Project Roles and Get People on Board. She has trained thousands of professionals around the world. Dawn your thoughts and please unmute if you did. Thank you.

Dawn Mahan, PMP:

So thanks, Marc. And, like Tina, I am an Eagles fan. I am in the Florida Keys today, but I spent 20 years in Philadelphia, so that's where my heart is. And so I was in Florida for the Super Bowl, and I was the only one wearing football gear at a super bowl party here in florida, because everybody's from everywhere and they're really just there for the wings. But I was there to watch the game, right. And so a big topic of conversation on madness happened, which is why is it that, no matter the outcome of this game win or lose Philadelphia is going to get destroyed, and it's just heartbreaking to me as a business owner to see windows smashed and broken and so forth, right of businesses in Philadelphia. So I am just baffled by this, and that's the madness I was thinking of when you brought up madness.

Marc Bernstein:

Well, very interesting. We could go on about that for a long time. It's Philadelphia. Some people say filthy Delphia, but there's a lot of spirit in the city. You can't deny that and it comes out of a lot of different ways. I would have to say we have a lot of other Eagles fans on the call today, on the show today as well. On the call today. On the show today as well. Keith Scandone is co-founder and CEO of O3 World, is a leader in AI strategy and digital consulting, shaping enterprise, innovation and community impact, and he is with me today in Babcock Ranch, albeit in another space so that we don't so our sounds don't collide. So welcome, keith.

Keith Scandone:

Thanks, Marc, congratulations on your 100th episode. I'm glad to be here. So, yes, the March Madness. I'm a huge sports fan but never really was that into college sports, college basketball, partly because my school that I went to, little University, had a pretty terrible basketball team, so there wasn't really much to cheer for.

Keith Scandone:

The name though certainly from a business standpoint Madness or Chaos, I feel that you know running a business, particularly a small one, you're dealing with kind of chaos on a pretty regular basis.

Keith Scandone:

But one of the elements of Marshmallows I always think is interesting is the fact that you do have these 74 teams but that you have the Cinderella teams. You know that all of a sudden they're small teams and you know low ranked, but that all of a sudden they're small teams and you know low ranked but that all of a sudden they make it to the you know, sweet 16 or final eight. And I think there's again there's some sort of parallels in running a business as well, particularly a small one, to think that often I mean, I know we do and I'm sure others as well on this call and beyond, we go up against you know often a lot of very, very large companies Accenture, deloitte, et cetera and so I feel really sort of like the Cinderella team to be kind of invited to the pitch and certainly if we have the chance to win, so yeah. So I think it's inspirational to see these 64 teams have a chance, and since I don't have a horse in the race, I'm always kind of cheering for the underdogs.

Marc Bernstein:

Thank you. That's great, keith, and we missed Ray Loewe. And the reason we missed Ray Loewe is because Ray Loewe, for some reason, we don't have his bio, so I'm going to give you his bio because I know it. So I was doing the order of bios rather than answers to this question. But Ray real quickly is the luckiest guy in the world. And to this question but Ray real quickly is the luckiest guy in the world and I'm lucky to have known him for over 40 years. He's a former financial advisor and he's the eternal entrepreneur and the storyteller, world traveler and, as I mentioned, the luckiest guy in the world. And he's retired in Lancaster, pennsylvania, which he likes to talk about as well. So, ray, let's talk about March Madness.

Ray Loewe:

So, you know, I've been thinking about this March Madness for a long time, because I'm along with Carl over here. I went to an Ivy League school and they really don't know what sports are all about. We play them, okay, but we don't win them. So, when it comes to March Madness, we have this dilemma every year, and I decided that this year I need a strategy. So I named the strategy, and this strategy we're going to call Dark Horse Destiny. All right, so here's what we do.

Ray Loewe:

At the beginning of March Madness, the first thing to do is to scan the bracket for all the teams we've never heard of before. Okay, and these are the teams that we're going to root for, because, after all, this is what chaos and March Madness is all about. And, you know, after you think about the powerhouses dominating this sport for a while, let's root for the little guy. I mean, this is kind of what us entrepreneurs do, anyway, I think. So here is my take at the end. Okay, and let me read this because I want to make sure I get it right. So here are to the dark horses, the unknowns, the schools whose mascots we have to Google. Okay, this is March and I'm all about long shots and bracket busters and buzzer beaters, because really, at the end, isn't this what March madness is all about? I love it.

Marc Bernstein:

Great Ray. It's poetry in motion. I love that. Okay, so here we are. So we're going to go through three questions with all of our panelists today, and the first one has to do with their update. We talk a lot on the show about future vision and all of our all of our guests have talked about their future vision. So we want to catch up with them since they appeared on the show and we're going to go around the circle and we're maybe a couple minutes behind panelists, so we're going to try to pick up a little speed. But you have up to about 90 seconds to talk about your future vision and we're going to start that one with Bobby Keyes. Where are you in regard to your vision as we discussed it?

Bobby Keyes:

Marc, thank you. I've always been able to compartmentalize goals and vision in a five-year windows, if you will. So I have 10 locations currently. In the next five years I hope to have another 10. And as the business that I'm in is newer to the Pennsylvania and Jersey region, I now have to be more strategic about where I'm going to place these locations, because competition is getting aggressive and more aggressive every day. So when you're looking at real estate and what's the right location, what's not the right location, where do the economics kind of fall in? It's going to be more challenging these next five years than it has been the last five years. So I'm about growth. Growth drives everything for me. Yes, we're bringing beauty professionals into business ownership, which is a major major point of what we do and it's awfully rewarding to be part of it. But I've always lived by the philosophy if you're not growing and you're not looking to grow, you're going backwards and somebody's going to step over you.

Marc Bernstein:

That's great. Thanks so much, Bobby. We're going to keep it moving to Carl Fischer of Camaplan.

Carl Fischer:

Hey, Marc, thanks a lot. I try to be like Robert. I try to look ahead five years, but there's a lot of change that happens, and it seems that change happens even faster than it has in the past. I don't know if that's because I'm slower or if it's just the nature of the beast.

Carl Fischer:

There's a lot of consolidation been taking place in the self-directed IRA 401k industry, which was worrisome to me because a lot of our competitors were getting bigger because of that consolidation. But what happened is it put us in a better position because there was a lot of chaos associated with these takeovers and consolidation and we're considered more nimble and more flexible and our systems are tried and true over time, which makes us a more valued provider of self-direction. So at one point I thought we were getting behind and I felt like I was in chutes and ladders, you know, and I got to take the ladder up because of some of our competitors' misfortune. So that's where I was and we're on our five-year growth and we continue to grow, like robert says. But you always have these caveats that come in into play.

Marc Bernstein:

Great, and I also want to thank Carl and Maggie Palisano for being great sponsors with CamaPlan of our show since the very beginning and also a great vendor of us in business. While I can't really give recommendations in the business I'm in, I will just tell you that I personally have my alternative IRAs with CamaPlan, which I can say that so great. Chris Lawson, you are next.

Chris Lawson:

Yes, so the debate is settled. Ai is officially going to take over the world. This has changed a lot of the things that we have done here with my companies. I was what I consider to be a late adopter. I put it off for a long time because I thought, oh, it's just another gimmick.

Chris Lawson:

But now we are using AI with assisted processes, agents, bots, gpts, retrieval-generated augmentation, augmented generation everything every single day, and what it's done is it's made us more productive. But the interesting thing about it is it's not really cut back on any of the work we've done Now. What it's done is it's allowed us to add more value. So now we're helping more people, we're spreading the word about that and everything we do is run through AI. So one of the quotes in the space is AI isn't going to take your job, but someone who knows AI it will take your job, and that's what we're really doing right now, and we're using that to build out client avatars. We're using it to build out write things like press releases. You can write a press release in the tone of Steve Jobs. You can ask the greatest people who ever lived to help you with sales letters, marketing campaigns, social media. It's really amazing what you can do with it, and it's changed our vision of what's possible and how many shops we can serve.

Marc Bernstein:

Great, great. So much, chris, thanks, and Dawn Mahan next.

Dawn Mahan, PMP:

So, since I was on the podcast last, we have been continuing to work hard on solving the problem that most projects fail and launched a new piece of the ecosystem in that regard, which is Project Guru Press with my first book ever, which, if you heard my show, you'll know that my dad is one of the best guys in the world, right, and we launched my book on his birthday in his honor, and the next day I woke up and it was a bestseller in several categories on Amazon and it stayed. It had hung out there for a while. So that was just amazing. And the book is Meet the Players in Project Land, Decide the Right Project Roles and Get People on Board.

Dawn Mahan, PMP:

I coined the term Project Land. So this is all about helping people succeed and the people side of projects, because that's really the root cause of why most projects fail. So continuing to put the ecosystem together one piece at a time. So I'm putting the you know, continuing to put the ecosystem together one piece at a time and I'm just really excited about continuing that journey that I laid out in the first show.

Marc Bernstein:

That's so great, dawn, thanks so much and congratulations on the book. Thank you, keep the stand down.

Keith Scandone:

You're next. Thanks, Marc. So yeah, so I did my show with you only a few weeks ago, so my vision hasn't changed too too much. But you know, being in the technology space you have to kind of constantly adapt. When we started 20 years ago we were a brand communications company that leaned into digital and a few years in we became a digital agency and then a digital product agency and a customer experience consultancy. So we've kind of slowly kind of pivoted over time. But to actually Chris's point, with AI obviously trying to be on the bleeding edge of technology.

Keith Scandone:

Ai plays a really really big role for us. I mean number one from kind of a consulting and strategy and kind of implementation standpoint inside of organizations. But also I mean just and we're doing up, we're creating operational efficiencies and a lot of the work we're doing through AI for companies. But also even just internally. I mean a lot of the work we do is experience, design, software development, and so those two specializations in particular are really kind of being impacted by AI. So interesting to see how we kind of make those changes internally, kind of how that changes scopes and such, and I want to really kind of lean into how you're educating the community overall in AI we do a conference called 1682 Conference, which is an AI and innovation conference. It was at 5 Below last year, it's at the Barnes Museum this year and so really trying to peel back so that people find it more kind of accessible in their day-to-day use. So yeah, I think just kind of continuing down that path is sort of the revised revision from only a few weeks ago.

Marc Bernstein:

Thanks, keith, I'm glad you mentioned AI because it's been a big theme since we started the show. It's been a big topic of conversation and you were certainly at the forefront of how to think about AI in many ways, so appreciate that. Next is Ray Loewe, our storyteller. Well, that's what we're going to talk about in many ways, so appreciate that. Next is Ray Loewe, our storyteller.

Ray Loewe:

Well, that's what we're going to talk about, Marc, thanks.

Ray Loewe:

So for the last five years since I sold my financial advisory practice, I've been in the podcast business and it's a wonderful place to be because you get to hear people's stories every day and you get to probe into the lives of some of the most interesting people in the world.

Ray Loewe:

So one of the things that we're in the process of doing right now and in fact we just rolled out our new program, we call it the Legacy Project Tell your Story your Way, because we found out that the podcast format is an ideal way to get people to tell their stories. The problem sometimes with our podcast is we're telling that story to everyone in the world and there are people who have stories that don't want to share them on that broad a scope, but they are interested in recording a story for their great, great great grandchild, who isn't born yet, and sharing a piece of their life and sharing, maybe, how they met their spouse, maybe how they grew up with their kids during the year, how they processed vacations during their life, and we found that the process of recording someone's voice is especially helpful. We've actually run into kids along the way who save recordings of their father's and mother's voices, because they want to hear them. So wish us luck on our new adventure. But it's taking that wonderful thing called a podcast and taking it on the next step.

Marc Bernstein:

Good luck on your new adventure. And since I'm in the business of talking to people about their legacies, that's where you and I will be working together, because many people appreciate your product in that respect. Last but not least on this question not last, because we're going to go to Ang and Craig as well, but Tina Hamilton- so, since I was on your show, well, we had.

Tina Hamilton :

So I've been in business 23 years and we had eight years of massive growth. I mean massive, averaging out at about 35%, but we had some years that were 60%, some years 20. So we, after eight years of that, we decided to purposely take a break and which isn't easy to do when it's just coming in but we decided to take a break because we needed to reformat things. You know, when you're growing that fast, you're going along the way trying to fix things and change things, and we knew we needed a lot. So we took two years to purposely. We implemented EOS Entrepreneur Operating System, we hired some more leadership team members, et cetera, et cetera.

Tina Hamilton :

And those two years are done now and this is the beginning of our planned growth. It's the first time we're actually planning for growth. We reformatted our sales team. We actually restructured it, made it much bigger, same with our marketing team. So we are already in and we're at 100% of our plan, which is crazy already that that's happening. But we by the end of this year you know there's certain dollar numbers we want to reach, but we'll also be at about 50 employees the demand for HR, outsourcing and the way that we do it with this team approach scaled and giving them a full HR team, is so significantly needed with all the changes that are happening in the world, like that it's been happening and it continues to happen, that there's like no end to what we can do. And I'm saying that for truth, you know. I mean obviously we've had our down years and we've had our up years, but now we're really heading into a really healthy place. So it's exciting.

Marc Bernstein:

Great Thanks, tina. It sounds exciting. Everything is changing around us rapidly and, by the way, I don't want to forget so. Ray Loewe has a podcast called Changing the Rules, which I've appeared on in the past. Tina has been doing podcasting through an entrepreneur's organization, and Craig Lerch I mentioned before is Unscripted Real Estate Talk. And Chris Lawson, if you would post the name of your podcast in chat and I will announce that one as well.

Tina Hamilton :

I'll be starting one for my HR partner, too, this year, I wanted to mention. I don't have the name yet, though, so I'll be back.

Marc Bernstein:

I figured you were going to do that because you're very good at it. And also I do want to mention that Camaplan Carl's podcast called Road to Financial Freedom.

Craig Lerch:

So, craig, you're up Going back to the March Madness thought that we had all said it's actually the way that I've learned to live life. We've all talked about Sullivan and the 90-day clips. I've got 11 days left in this and every 90 days I reevaluate it. And also in March, it's the month of time management, and it's not just time management in your business, it's time management in your life and the people you're spending time with and the toxic people you stay with you get rid of. And focusing on. One of the things that I said earlier is I'm 10% of where I really want to be in my growth and I'm focusing on that.

Craig Lerch:

We smashed the snow globe five years ago and said we're going to get out of that and play in the blue ocean and we're going to control our controllables. The biggest thing we got to look at is are we living our life the best and am I there? I'm only short myself because I'm not fully to my purpose yet. So I'm excited as hell, I am focused as hell and whether you like that word or not, I'm sorry. But also the other thing that I did get uncomfortable you talked about was why don't you have a podcast? And guess what we have. It. We bring people on. We're now editing it. It's on our social media. We're using AI, which Chris was talking about, which is Opus Clips and all the stuff that the real estate old guy and opportunity guy, out of the box guy couldn't do. Just hit the button of life and that's what we're doing in business and in life and having fun, changing lives, making money and having fun so living exactly what you said we should be doing.

Marc Bernstein:

Well, welcome to our podcast family. And also I love your because I know the literal story of smashing the snow, glove and playing in the blue ocean, which is great.

Ang Onorato:

And you're next, so I'll just make it quick. I know we're headed for a break, but so, living Oak Leadership, we had a pretty exciting year getting ready to launch a new online group program that'll be online about June and that's come out of some great success that we've had in doing some guest coaching with some really prominent other organizations, particularly for female executives programs like that. I've also completed a year long keynote speaking training program through heroic public speaking that you're familiar with. A lot of our other guests are Marc Marc and also launched a couple different programs within Living Oak Leadership one about embodying our leadership voice and another which is called the First Hundred Days and that is about helping people when they land pivot transition into new roles and helping make sure that they're owning their narrative in their new opportunities. So lots going on and a lot more to come.

Marc Bernstein:

You're doing wonderful work All of you. Great Thanks for all those updates. We're going to take a real quick break in here for my sponsor, Camaplan, and we'll be right back with Founders Forum.

Announcer:

Establishing a self-directed Roth IRA or other self-directed retirement plan offers access to investment options usually only available to well-connected or wealthy individuals. Anyone can build wealth and achieve tax-free income for life and financial freedom without the inordinate risk of speculative investing, securities, trading exotic financial instruments or hoping for the best from the stock market. Since their start in 2003, camaplan has come to be synonymous with expertise, flexibility, responsiveness and diversity in investment choices. They provide innovative investment opportunities for investors seeking direct control and more choices in how they deploy their investment capital. Kamaplan doesn't just make it possible to invest in alternative assets. They also teach investors how to put their money to work. Take the road to financial freedom today. Go to camaplancom slash foundersforum.

Ray Loewe:

And.

Marc Bernstein:

I'm going to hand the reins over to Ang. She's going to go into our next topic.

Ang Onorato:

Yeah, so for our next panel discussion we're going to go around the horn, so to speak, with basketball reference as well, from MArch Madness, and the question that we'd love to hear from each one of you is what challenges have you faced or are currently facing, and what strengths are you capitalizing on? So let's start this panel discussion in kind of reverse order. Let's start with Tina. You're going to have to unmute again my friend.

Tina Hamilton :

Good, I'm just going to keep my finger on that muting and unmuting. What challenges has my business faced?

Ang Onorato:

Yep, and what strengths are you capitalizing to get you through that? So you personally, or strengths?

Tina Hamilton :

that inherit inside your business. Well, the strengths we have in our business and this is going to sound cliche, but I'm sorry we are very, very particular about who we bring on in our business and we run our clients' businesses that way too. We should be. We're an HR company, right, so we should be good at understanding that, and we are. So. It's the challenge and it's the benefits. So the challenge is finding these great people.

Tina Hamilton :

Luckily being a remote company Now we weren't always. We went remote in 2020, like many people, and now we're heading up to 50 people and still remote. It's it's finding we now have, you know, a broad spectrum to be able to hire from. It's finding those people. Then, of course, like everybody else, it's all about retention. What is retention about? It's not just creating a great place to work, but it's giving people a purpose within the company and making sure they understand their purpose within the company. Sometimes that's not easy to do do especially when people are more entry level, you know, and they don't have a direct there. It doesn't seem that they have a direct impact. It's it's actually showing that impact and making sure they're constantly reminded of it and then giving them opportunities.

Tina Hamilton :

Also understanding the generations that are coming in. I just didn't. I write a newspaper column also, and in this I just had to do research on this newest alpha generation and this generation that's coming in, the youngest ones coming in. They don't care about money, so this is a whole new thing. Like, money isn't their driving force, money isn't going to drive them or entice them. They care about more, about their own life and their own, you know, balance, life, balance, things like that. So it's always adjusting to understand that next generation and giving them what they need. It's a constant battle but it's a good one because it's important.

Ang Onorato:

It sure is? It sure is. Thank you for that, Ray Loewe, tell us what you're challenged with.

Ray Loewe:

Well, I represent a group of people that I call the luckiest people in the world, and this is a group of people I've been following for the last 50 years, and they're people who want to design their own life their way and live it under their own terms and live life to the max.

Ray Loewe:

And the problem that we have is actually a recurring problem. It's one that keeps coming up, but in slightly different ways. So the problem that we have is actually a recurring problem. It's one that keeps coming up, but in slightly different ways. So the problem that we have is how to not let life's events get in the way of living life. And one of the things I've seen recently, since I've moved into an older age atmosphere, you see a lot of this. You see a lot of a spouse losing a spouse and having to readjust and major readjustments. You have people who get sick and used to be able to run marathons and now they can't run marathons anymore. So a lot of them are physical, they're aging events, but these also occur also in everyday life. So the whole idea and this is always my mantra don't let life's events get in the way of living your life.

Ang Onorato:

Thank you Wonderful Great words. Ray Keith, tell us what's true for you in this regard.

Keith Scandone:

Thanks, you know, I think we're still sort of adjusting, I think from the kind of pre-pandemic time. I mean it's kind of as Tina mentioned, you know, with her company we were a full-time in-house team and also the work that we did with our clients was quite collaborative and so we spent a lot of time with them in person. Obviously, since the pandemic all that's changed. So now our team a lot of them are remote located in terms of geography but also don't come to the office as much, and our clients are much of the same. And so we've really kind of leaned into kind of the relationship management aspect of kind of what we've always really been good about.

Keith Scandone:

I think that more than ever certainly I've seen I've certainly spoke to a lot of executives about this particularly with a lot of business services, deals and engagements, they become a little bit more transactional and less kind of relationship oriented. So we've really kind of leaned into that aspect and trying to provide more value to our clients beyond what we actually get paid for. So, as I mentioned previously, with the 1682 conference I mean it's a 150 person conference and really kind of connecting people in the community, either clients, prospects or just others that have, you know kind of a strong voice in the community. You know it's that we don't get paid to do events, we lose money on this event, but really think there's a lot of value for people being together and learning from one another in that kind of intimate, exclusive environment which I think we've lost. You know, I think quite a bit of that you know from the pandemic. So I think that's a lot of kind of the what we're challenged with and we're continuing to try to adapt to.

Ang Onorato:

Yeah, and it's always a challenge to kind of have that balance right. Wonderful Dawn, tell us what's up in your world.

Dawn Mahan, PMP:

What are you challenged with? So you know, Ang, I left the Fortune 50 in 2009. And since 2009, we've all been through a lot of ups and downs in the market and my business as well, and I just you know, one of the strengths is just, I'm a workhorse. You know, I learned it from my railroad or father.

Dawn Mahan, PMP:

I mean, I'm just a workhorse, so I'll just and your Philly roots and the Philly roots, right and uh, and so I feel like you can't be an entrepreneur unless you are willing to do the work. I mean the hard work, the seven days a week work, the overnight work, um and uh, and so I that's a strength, but it's also a detriment, as some of the other folks have said about your time. And so you know I love books and I found this one called Essentialism and it really made me think differently about focusing and prioritization. And prioritization is something we advise, certainly our business clients on making sure that they're working on the right projects at the right time. So just really taking that all in for myself, as I'm trying to also make sure that I sleep and have fun.

Ang Onorato:

That's, I think, probably the bigger challenge for all of us, right? So before I introduce our next panelist, chris Lawson, I just wanted to mention that he also does have a podcast called Blue Check Shop, so make sure you check that out as well. So, chris, tell us about what's challenged you the most or what are you facing right now.

Chris Lawson:

What we're facing right now is we have plans to basically increase our headcount by 50 percent over the next 90 days. So hiring.

Ang Onorato:

As a recruiter, I know that's a huge challenge.

Chris Lawson:

Yeah, you know, it's Cobbler's Kids, right, recruiter? I know that's a huge challenge. Yeah, you know, it's cobbler's kids, right, you know. The interesting thing about it, though, is we've been experiencing a lot of the same things that Tina had mentioned as well.

Chris Lawson:

So I am, you know, I'm a Gen Xer. I think, don, you're probably as well, because when I hear you talk about the workhorse and just get in and get stuff done, I mean that's the way I am, and it's interesting because when you're an entrepreneur, that's it's just what you have to do, and when we're looking at all of these, these recruits from, you know, the younger recruits it is a different mindset. So one of the ways that we've addressed this is, of course, we've addressed it with AI. I'm like Mr AI now. What we've done is we've built a very detailed avatar of this younger generation that isn't as motivated by money, and it's interesting because we can actually test it now. We can test ads through this AI, we can test offers, we can test employee packages, we can test all these things, and it helps us to have a better idea with that, and then I combine that with something that I think we talked about on my first appearance here Dan Martell's Buy Back your Time.

Chris Lawson:

We do the 10-80-10 process, so I'm 10% on the front end, I let my team do 80% and then I come and do the 10% on the back end and that's helping out a lot, because I used to do all the hiring myself and I just need to get out of that role and trust my team to make the best decisions.

Ang Onorato:

It's one of my other favorite coaches. I'm with Dan as well. Buy back your time. We should all read it, live it, breathe it, every day, especially on this topic. So next up is Carl Tell us what's challenging you in the world of alternative investments, especially.

Carl Fischer:

Thank you very much. I like very much what Tina said to start us off, and it had with some of my notes where we're a little bit different from her. Because we didn't know how to manage remotely, remotely, we were given a crash course with COVID, but I didn't myself and my partner didn't like the results, whether it was our fault or theirs. So we forced everybody back to the office more than anybody else did, and we lost some of our team as a result of that. And AI everybody's been talking about how good it is and maybe we're behind the curve to some extent, but I find that challenging personally. But the strength is I now have a team of people that are pretty good with it and you look at all the things it can help with. But one of the things that we do as a company is we protect our clients' money and investments and AI can be turned against you in that fashion.

Carl Fischer:

You used to see all the bad English in the letters from the princes of Africa asking you for the money or trying to talk your mother into getting married. Now with AI, those letters are pretty good. So that's a challenge, but I'm not leading it. I'm helping with it. But we have people I call our strength and our business, and it's a little bit like Marc panel here. You have different generations that are on here talking about it, and I think that's another one of our strengths. So that's basically it. Ai is a challenge to us still, while everybody else it does help us, but it's still challenging on where we can get with it.

Ang Onorato:

Yeah, it sure is. It's pretty across borders and industries and everything, so it seems like a common theme.

Announcer:

And our next panelist.

Ang Onorato:

Oh yeah, sorry. And Bobby, it looks like overcoming one challenge, even on this podcast, where you're taking it from your car, so we really appreciate your efforts there, but tell us what some of your biggest challenges and how are you dealing with them this year.

Bobby Keyes:

I'm going to give you a very simple answer, but to me it's really the crux of what our opportunity is, and my challenge is competition. I am an independent, proud to say that I am the largest independent operator in this industry in the Pennsylvania, new Jersey region, really proud of that. So we got out of gates and did some things really well. But the challenge is that many of our competition we're surrounded by much larger franchise operations and I think it's fair to say they don't like the independent operator and I kind of get that. But that challenge is our opportunity. What makes us different, what makes us better? And that's really our mission.

Bobby Keyes:

Many of my competitors are transaction based operations, right, what does that mean? Well, they're in the same business. They're leasing suites to beauty professionals. Bring them into business ownership, which we're doing as well, but we're high touch. I want to model the Ritz Carlton. 33 years of enterprise told me what that's always about Make your customers and your employees a priority. So I view my customer as my tenants, if you will, my business owners. And what is it that I do differently than my competition? Well, to start, I visit six to seven of my locations every day. My competition doesn't do that, and I'll wrap with this, our goal at Elite very simply is to help all of our business owners 94% of them are women accomplish their goals, and their goals vary from I want to make more money to I want better work-life balance.

Ang Onorato:

We're here to help them accomplish that being an ally for us women leaders as well. So we appreciate that. And before we go to our next break, I'm going to ask my other co-host here, craig tell us what's on your docket so far for challenges.

Craig Lerch:

Biggest challenge I'm facing is, you know, being in an industry that is old school.

Craig Lerch:

It's not broken the snow globe that we've talked about, where there's all the old school franchises.

Craig Lerch:

You know, I'm with eXp Realty, which is the first cloud-based real estate company and the fastest growing. It's like Uber Real Estate and the new portal of world of 90,000 plus agents now in 15 years and the challenge you run into is you really have 90,000 businesses within one name and my biggest thing is how do I use and grow my business the way you guys are all going, what Chris is doing with the AI and what Keith's and what everybody's doing, and Carl creating something different in the world and having the public understand it and or get to it within a feasible dollar productivity and going from there. So I think the biggest part challenge is the industry stuck in the mud and I'm trying to run fast and I'm a mudder. I'm not. I'm not running on a fast track that I want to be running in right now. So it's really an industry problem and I'm trying to figure out how to change it, help change lives of other agents that are facing the same challenge and doing it fast.

Ang Onorato:

Wonderful. So I know that we're getting ready for a commercial break here, Marc. Right, we'll have to ramp things up again, so I'll let you take it from here.

Marc Bernstein:

We're going to hear from the Satell Institute. We'll come back with Craig asking the last question of the day and we'll see you in a minute on Founders Forum.

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Marc Bernstein:

So we're back on Founders Forum and time, as always, is running very quickly. So Craig is going to take over the next segment and we're going to ask everybody to keep it to about 30 second answers so that we have enough time to finish the show. So, craig, take it away.

Craig Lerch:

Hey, thanks, Marc. We're going to do a little bit of a machine gun here, everybody. So the question is your single best piece of advice. I'm going to call it what's your golden nugget for entrepreneurs today? We're going to start off with Keith.

Keith Scandone:

You know, for me, honestly, it's everybody says you kind of have a mentor. I believe in like the multi-mentor approach. I'd like to meet as many people as possible, particularly entrepreneurs, and kind of filter out what makes sense for you and kind of what doesn't. I mean just having that broader perspective experience big companies, small company, different industries I think it's inspiring number one. But also I mean just learn from people that have done it and been successful or have failed in the past. And if you get the one-on-one conversation you'll learn a heck of a lot more than what you can read out of a book. So I would say, absorb as many conversations as you can with as many executives and people as possible.

Craig Lerch:

There you go. Sounds like living in curiosity versus judgment, absolutely All right. Our next one, dawn, with her best-selling book.

Dawn Mahan, PMP:

Thanks, Craig. Yeah, I get this question a lot because there are a lot of independent project managers and executives that ask me if they should go out on their own, and my first piece of advice is have a year's worth of money in the bank because it is you know, it's crazy out there. So that's my, that's my big one.

Craig Lerch:

There you go. That's a great piece of advice All right To the luckiest man in the world, better than any leprechaun. We're going to go to Ray.

Ray Loewe:

Okay, there are three things on my mind here. First of all, when you get into trouble, go back to what your strengths are, what you were born with, the skill sets that you developed over your lifetime, and make sure you're not straying too far away from what you're really good at. The second thing is to follow what's fascinating and motivating to you until it's not Very important, until it's not, and if you find you're working in areas that you don't want to be, find a way to strategically extricate yourself. And the last one is make sure that you're adding value in everybody's lives, because that's the payoff. It may be money, it may be just your state of mind. So, thank you guys.

Craig Lerch:

That's huge changing somebody's life. You never know you might be changing your own. All right, let's go up to Chris, our blue chip, and don't forget to check out his podcast. Let's hear what you're going.

Chris Lawson:

Yeah, thanks, I'm going to piggyback on Ray. It's all about adding value. That's why I always tell people that are getting into being an entrepreneur, business owner, anything it's about adding value. But that's too abstract, so let me see if I can give you some practical advice. It's about solving problems. When you solve a problem, you add value, and I always think of what Jeff Bezos said in his Amazon letters years, years back. He said people will always want things faster, they want more selection and they want it cheaper. So everything that we do at Amazon is we're going to fill one of those three blocks, we're going to check one of those three boxes and we're always going to have a company that grows and that people want to be part of. That's key.

Craig Lerch:

Love Bezos. There you go. All right, we're going to jump down to Bobby Keyes, who lives life, full contact, just like football. At Hopster he did, and also at Enterprise Car, now in the salon business.

Bobby Keyes:

Thank you, craig. I'm going to keep it simple. It's a philosophy that served me well for almost 40 years in business and it's just simply win the day. And when you peel that back a little bit, I'm a little concerned with what I think is a lack of urgency in business. So when you look about, if you think about winning today, get up today, do the best you can, compete, but compete hard, compete fairly. And when you end the day I've been accused many times of keeping score, I'm guilty, you know critique yourself, how'd you do today? And then what you do very simply get up the next day and win that day, and you're going to find out pretty quickly, you're going to get some traction and things are going to start to go your way, because they always don't. But when you have that mindset and philosophy again, it's something that I think can help all of us. Just get up, attack the day and win the day.

Craig Lerch:

Love that. Here we go. Let's jump on to Tina, who attacks things and also does it by traveling the world.

Tina Hamilton :

Two quick ones. One is always stay humble. So you, you have a lot to learn at any age, as Ray was sharing, and you need to stay humble and open minded because if you're, if you're feeling yourself defending yourself too much, you probably need to stop and breathe and open your mind to a different opinion or a different set of facts to make sure that you're doing the right things, because nobody knows it all Nobody. And then the second thing is you're never doing enough for your employees. If you think you're doing enough, you probably aren't. It never ends. They're always going to want to be happy, they're always going to need things. Keep doing those things. It pays off.

Craig Lerch:

Fantastic. I love the thing about taking care of the employees. Let's get to the cutting edge. Carl and the financial world, what's your idea?

Carl Fischer:

Mine is a little simpler even than Tina's, and it's something I teach my grandkids to this day and it's part of the legacy it's be honest and polite and helpful to your family, to your clients, your employees and anyone else you interact with every single day, and I think that goes not only in business but throughout life.

Craig Lerch:

That's going to bring some abundance to you. Thank you for sharing that. All right, and to my co-host, Ang. You're going to end this group and then we're going to go on to our close with Marc.

Ang Onorato:

Yep. So my best advice is just saying knowing your inner self is the beginning of your success and the foundation of a powerful leadership voice. So learn to embody that and that helps you communicate the value of the impact that you bring.

Marc Bernstein:

I think that's great. Thank you for leading that segment and doing it quickly and efficiently. And I'm going to add one more, which is and you've all alluded to it one way or the other and I've had the benefit of knowing you all so it's learn, grow and always move forward. And learning you know, read and listen to podcasts like this. There's a lot of podcasters on. There's a lot of great information out there, but always continue to move forward.

Marc Bernstein:

The last thing I would just want to introduce a quote, and we often do quotes at the beginning of the show and I'm going to change it, panelists, a little bit. I'm going to ask you for one word in relation to this quote. So isolate it to one word, and I always say don't use politics or religion, but in this case, since it's one word, feel free. Okay, it's a quote from Deepak Chopra and I think it's appropriate for the times, and it says all great changes are preceded by chaos. So I'm going to go around the room, starting with Keith, and I'm putting you on the spot, but one word about that quote One word.

Keith Scandone:

I said adversity, I mean, if you're looking for one word based on that quote.

Marc Bernstein:

Yeah, adversity, I like it. Okay, next, carl's next Challenging Tina.

Tina Hamilton :

No, the first thing that came to my mind was vodka, so I don't know.

Bobby Keyes:

That's good, we'll take it. Bobby the unknown. So one word unknown, excellent Dawn Focus. So one word unknown, excellent Dawn Focus. Ah, I like it Ray.

Ray Loewe:

Embrace the chaos.

Marc Bernstein:

Nice More than one, but we'll take it Chris Perspective. Very nice, craig Dawn.

Craig Lerch:

Dawn. I love it Like the morning dawn Right. No, I get it, I get it, I get it.

Marc Bernstein:

Ang.

Ang Onorato:

Opportunity.

Marc Bernstein:

Okay, mine is I'm just going to add mine and mine's a cheat too here and now. In other words, just be in it and live with it and embrace it. Guys, this has been a great show. It's really been great to have you all back here. I'm always interested and we always have catch-up calls to see how everyone's doing, and what's amazing to me is an entrepreneur they're always moving, sometimes a little backwards before forward, but always moving and always emotional, always changing and adapting, and to me, it's just, it's fascinating. I feel privileged to have this, this job that I've kind of accidentally created for myself of of interviewing people like you, and you are amongst my favorites and I thank you so much for being here today and really want to thank our listeners, because you're the reason we're still here and we're still doing this, and I look forward to our next 100 episodes and being with you on Founders Forum. See you again next week.

Keith Scandone:

Thanks Marc. Thanks Marc, see you again next week. Thanks marc thanks, marc.

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