The More Profitable Podcast with Stacey Harris
Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast?
The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert.
UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying their struggle and showcase your solutions.
Build a podcast that doesn't just generate tasks but instead generates right-fit clients showing up on your sales call ready to invest and implement.
Stacey releases a new weekly episode focused on what you need to know and how to build your more profitable podcast.
Learn more about our team and podcast production at https://UncommonlyMore.com.
The More Profitable Podcast with Stacey Harris
How to Make How-To Content That Drives Sales
How-to content might seem like the backbone of a successful podcast, but it’s often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next.
Feeling like you’re giving away too much for free or that your podcast isn’t converting the way it should? You’re not alone. That’s why it’s time to shift how you approach how-to content.
In this episode of The More Profitable Podcast, I’m breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. You’ll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, you’ll have a clear framework for crafting episodes that actually convert while still delivering value.
00:00 – Why how-to content often backfires
02:10 – How to shift how-to episodes from distraction to action
05:16 – Example 1: Private podcasts for launches
10:56 – Example 2: Starting a podcast with minimal tools
17:10 – Example 3: Recording better podcast interviews
23:42 – Turning helpful content into evergreen sales assets
Mentioned in How to Make How-To Content That Drives Sales
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Book a Podcast Strategy Intensive: Learn more and book your spot
Stop overwhelming your listeners with endless how-to content and start guiding them into action.
Book a Podcast Strategy Intensive today and create a customized plan to craft episodes that position you as part of the solution, drive sales, and build lasting trust with your audience. Learn more and book your spot.
