More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants
The More Profitable Podcast is for service-based business owners who want their podcast to drive real sales—not just downloads.
Hosted by Stacey Harris, founder of Uncommonly More, this show gives you the strategies, systems, and structure you need to turn your podcast into a sales tool. We’re not here for hacks or vanity metrics, we’re here to help you build a show that consistently attracts, qualifies, and converts right-fit leads.
Each week, Stacey shares what’s working right now for her clients, real business owners using podcasts to sell high-ticket offers, shorten the sales cycle, and build trust at scale. Whether you’re managing your own show or working with a production team, you’ll learn how to create episodes that support your marketing, move your listeners closer to working with you, and keep your content sustainable.
If you're tired of your podcast feeling like a time-suck that’s disconnected from your revenue, this is your show.
Episodes
731 episodes
Podcast Housekeeping: Do Your Podcast Cover Art and Description Still Fit Your Business?
Your podcast cover art and description are two of those things you make a lot of decisions about at launch and then mostly stop thinking about. They keep sitting there doing their jobs while your business, your offers, your audience, and even t...
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Podcast Housekeeping: How to Build a Better Podcast Outro
It’s easy to treat your podcast outro like the least important part of the episode. You record something once, tack it onto the end, and assume hardly anyone is listening by then anyway. The problem is that the people who are still listening ar...
Podcast Housekeeping: Is Your Podcast Introduction Still Doing Its Job?
Your podcast introduction can keep doing its job for a long time without you thinking much about it. Then one day you listen back and realize it is talking to an audience you don’t really serve anymore, describing work you no longer do, or sett...
3 Places to Look When Your Podcast Feels Like It Isn’t Working
Way too often, I sit down with a coach or consultant who tells me their podcast just isn’t working. Then we start talking about their sales calls, and it turns out nearly everyone mentions the show, brings up an episode, or has already implemen...
How Long Should a Podcast Episode Be?
Coaches and consultants with a podcast can spend an absurd amount of time trying to figure out how long an episode is supposed to be. Is 10 minutes too short to be useful? Is 45 minutes asking too much? Do you need to keep talking because the e...
7 Milestone Episode Mistakes That Break Listener Trust
Milestone episodes are where a lot of podcasters accidentally lose the plot. You hit 100, 200, or in my case, 700 episodes, and suddenly the episode becomes about proving how big the accomplishment is instead of delivering the kind of value you...
How to Know When You Need Podcast Support Instead of Another Course
Established service providers are very good at convincing themselves they need to learn more before they can move. Another framework, another course, another round of “let me understand this better first.” And sometimes, yes, that is exactly th...
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Your Podcast Episode Deserves More Than One Week of Promotion
You recorded the episode, you sent an email, you maybe promoted it on Instagram a couple of times. Done. On to the next one. But that episode you just moved past? It's still a perfectly good sales asset sitting in your Google Drive doing nothin...
How Valerie McDonnell Launched Her Podcast With the Launch Accelerator
If you're running your business, working with clients all week, and trying to keep a life running at the same time, the idea of adding "learn how to produce a podcast" to that list is a non-starter. There isn't margin for it. That's the spot Va...
Why Coaches Get Compliments But Not Conversions When Launching a Program
You finish your launch and the messages start coming in. "This was so helpful." "I learned so much." "You really know your stuff." And then you check the sales numbers and almost no one bought. The content landed. The sales didn't.This h...
Where to Put Calls to Action in Your Podcast so They Actually Convert
Let's talk about the timing of your podcast calls to action. When you make your asks and what kind of ask you're making at each point changes how well they actually convert. Most podcasters are making one call to action per episode, usually at ...
What to Ask Before You Hire a Podcast Pitching Service
Podcast pitching services look like a shortcut. Hire someone, get booked on shows, show up and record. But almost every person who asks me about these services is coming off a bad experience, and when I ask what the agency's process was, they c...
Stop Asking AI for Content Ideas and Look Here Instead
Stop asking ChatGPT for content ideas. Stop Googling "podcast topics for coaches." Stop posting on Instagram asking what your audience wants to hear. Your audience doesn't know what they need you to tell them. That's your job, not theirs.
Should You Add Video to Your Podcast This Year
There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcast...
What Happened When I Stopped Podcasting for Four Months
Life gets hard sometimes. Things pile up. And when you're looking at what to put down, your podcast feels like an obvious choice, especially if you're the one doing all the work. But most podcasters assume that stepping away means their show st...
Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool
A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be.Every production client I’ve w...
Perfection Is What’s Keeping You From Launching Your Podcast
If you’re still sitting on a podcast idea because you’re waiting for the “right” time, let me stop you. What you’re actually doing is waiting for perfect. And perfect is just procrastination with better branding. While you’re busy “getting read...
Why Listener Growth Doesn’t Equal More Clients (And What to Focus On Instead)
If your downloads have dipped and you’re thinking, “The podcast is broken, what am I doing wrong?”—you’re not alone. It’s easy to spiral when numbers dip, but more downloads doesn’t equal more sales.Your show has a job inside yo...
Podcast Housekeeping: How to Craft the Perfect Podcast Episode
Until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.But what about the impact on how you feel about your p...
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Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art
When you open up Spotify or another preferred podcast app, what do you see?As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a s...
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Podcast Housekeeping: How to Craft the Perfect Podcast Outro
Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!Much of what you need for a great podcast...
Podcast Housekeeping: How to Craft the Perfect Podcast Intro
New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping ser...
My 3 Sales-Driven Podcast Goals for the Rest of the Year
This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take...
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Why Your Podcast Needs a Tune-Up, Not a Total Overhaul
If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don'...
The Launch Mistakes That Cost You Sales and How to Avoid Them
It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actu...
