The More Profitable Podcast with Stacey Harris
Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast?
The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert.
UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying their struggle and showcase your solutions.
Build a podcast that doesn't just generate tasks but instead generates right-fit clients showing up on your sales call ready to invest and implement.
Stacey releases a new weekly episode focused on what you need to know and how to build your more profitable podcast.
Learn more about our team and podcast production at https://UncommonlyMore.com.
The More Profitable Podcast with Stacey Harris
Let’s Fix Your Podcast’s Call to Action Problem
Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action.
It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important.
Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action.
In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs.
0:00 – Why this episode is the tactical follow-up to last week
2:00 – The CTA audit homework you should do today
4:20 – The one thing most podcasters skip (even me sometimes)
6:30 – What turns your podcast into drive-time radio
11:20 – The structure I use for CTAs in every episode
13:00 – Why the first CTA is never the biggest ask
15:20 – How your listener’s journey shapes your CTA strategy
18:20 – Why I don’t use pre-recorded midrolls
20:15 – How planting seeds early makes your offer land better
23:00 – What CTAs do for people who aren’t ready to buy yet
27:40 – Why “only offering value” is killing your results
Mentioned In Let’s Fix Your Podcast’s Call to Action Problem
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