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The More Profitable Podcast with Stacey Harris

The More Profitable Podcast is for service-based business owners who want their podcast to drive real sales—not just downloads.

Hosted by Stacey Harris, founder of Uncommonly More, this show gives you the strategies, systems, and structure you need to turn your podcast into a sales tool. We’re not here for hacks or vanity metrics—we’re here to help you build a show that consistently attracts, qualifies, and converts right-fit leads.

Each week, Stacey shares what’s working right now for her clients—real business owners using podcasts to sell high-ticket offers, shorten the sales cycle, and build trust at scale. Whether you’re managing your own show or working with a production team, you’ll learn how to create episodes that support your marketing, move your listeners closer to working with you, and keep your content sustainable.

If you're tired of your podcast feeling like a time-suck that’s disconnected from your revenue, this is your show.

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The More Profitable Podcast with Stacey Harris

Should You Add Video to Your Podcast This Year

February 11, 2026 • Stacey Harris | Podcast Strategy + Production for Coaches & Consultants • Episode 692

0:00 | 32:52

There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcasters to make expensive decisions without understanding if video actually makes sense for their business.

The reality is 53% of podcast listeners still prefer pure audio. Audio completion rates are significantly higher than video retention. And if your show isn't already converting listeners, adding video won't fix that. But there are shows where video makes sense - where the visual element actually supports the education you're doing and helps convert listeners into clients. The key is making an informed decision instead of following what everyone else is doing.

In this episode of The More Profitable Podcast, I'm walking through the actual pros and cons of video podcasting. I'm talking about when it makes sense to invest in video production, when audio-only is the smarter play, and the both-and strategy that lets you test video content for social without committing to a full YouTube show.

0:59 - There's a toxic belief spreading that video podcasts are required for success

1:42 - You're a business owner who creates content, not a content creator

2:40 - Breaking down the pros, cons, and both-and strategy for video podcasting

6:39 - Why comparing your podcast to Netflix shows or massive media podcasts doesn't work

8:45 - Service providers need conversion engines, not media empires

11:22 - Adding data to the feelings around video requirements

11:45 - 53% of podcast listeners still prefer pure audio content

14:06 - Your podcast goal is conversion, which means retention matters

14:50 - Audio completion rates significantly outperform video retention rates

16:13 - The real cost of video production and why batching is harder

17:40 - Video production costs are 77% higher than audio on average

21:04 - When video actually makes sense for your podcast

23:40 - What does your client need to see to make a decision

25:39 - The both-and strategy for testing video without full production commitment

29:53 - Adding video will not fix a broken podcast strategy

Mentioned In Should You Add Video to Your Podcast This Year

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