Podcast Housekeeping: How to Build a Better Podcast Outro

It’s easy to treat your podcast outro like the least important part of the episode. You record something once, tack it onto the end, and assume hardly anyone is listening by then anyway. The problem is that the people who are still listening are often the people most ready to take a next step with you.

Your outro is where you help them make that move. That means looking at more than the prerecorded “thanks for listening” piece. You also need to look at the call to action you’re making in the episode itself, whether it actually connects to what they just heard, and whether everything you’re asking them to do still supports the business you have now.

In this episode of The More Profitable Podcast, I’m walking through how to audit your podcast outro, what belongs in your prerecorded outro versus your episode-specific call to action, and how to make sure the end of your episode gives your most engaged listeners a clear next step.

1:16 - Why the listeners who make it to your podcast outro matter most

2:21 - What belongs in a prerecorded catch-all outro

3:01 - The role your episode-specific podcast call to action plays

4:13 - When different episode types may need different prerecorded outros

7:46 - Choosing the offer that best matches your episode content

10:24 - Building your podcast episode from the offer backward

13:08 - Auditing podcast outros across solo and guest episodes

15:41 - What belongs in a live-read CTA versus your prerecorded outro

16:55 - How many calls to action are too many

19:21 - What to check when you audit the final minutes of your podcast episodes

Mentioned In Podcast Housekeeping: How to Build a Better Podcast Outro

Where to Put Calls to Action in Your Podcast so They Actually Convert

Let’s Fix Your Podcast’s Call to Action Problem

Learn More About Podcast Production with Uncommonly More

Rate and review The More Profitable Podcast

Ready to have another set of eyes on the big-picture strategy of your podcast?

This is the kind of thing we keep an eye on with our clients working with us in Podcast Production. We’re not just getting the show out every week. We’re also paying attention to whether the strategy still makes sense, whether your calls to action still connect to the business, and whether your podcast is doing the job you need it to do.

If that’s the kind of support you’re looking for, book a call and let’s talk about what working with Uncommonly More could look like.