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Wellness Business Academy
Wellness Business Academy: Where Strategy Meets Soul
The podcast for natural health practitioners, coaches, healers, helpers and wellness entrepreneurs who are ready to build profitable, purpose-driven practices - without the burnout or cookie-cutter formulas.
Hosted by Cassandra Duffill, you'll get no-fluff business strategies that actually work: client attraction systems, marketing that converts, offer creation, and sustainable business growth. But this isn't your typical business podcast; Cass brings a unique blend of high-level strategy AND intuitive wisdom to help you build a business aligned with your soul's purpose.
About Your Host:
Cassandra is a degree-qualified marketing and business strategist with 20+ years experience (McDonald's, Vodafone, Sony Films, Melbourne Airport), practicing naturopath since 2013, a medical medium, psychic and certified Akashic Records practitioner. She is also an experienced speaker, facilitator and author. She's also a Board Director and Treasurer of ATMS (Australian Traditional Medicine Society).
After realigning her business direction post-COVID, Cassandra now runs a multi-six-figure business from home while raising her children, and helps soul-aligned practitioners and entrepreneurs do the same through her Align & Rise programs, Soul Business Certification and Medical Mediumship Practitioner Trainings.
What You'll Get:
- Practical, actionable business strategies
- Marketing systems that attract your ideal clients
- Guidance on creating offers that actually sell
- Real talk about building sustainable, profitable practices
- The perfect blend of strategic thinking and intuitive wisdom
Whether you're a naturopath, nutritionist, health coach, energy healer, therapist, or wellness entrepreneur, if you're ready to grow your practice with integrity and authenticity, this podcast is for you.
Connect with Cass: https://cassduffill.com
Wellness Business Academy
Is Your Website Sabotaging Your Practice? - Ep 72
Is Your Website Sabotaging Your Success?
Your website looks professional. You might have even paid thousands for it. But your phone still isn't ringing.
If people are visiting your site but not booking consultations, your website might be working against you in ways you haven't even realized.
In this episode, I'm breaking down the five biggest ways practitioner websites sabotage success - including the content trap that's actually repelling your ideal clients.
What you'll learn:
• Why "trying to help everyone" messaging connects with no one
• The homepage mistakes that lose visitors in 3 seconds
• Why your About page sounds like every other practitioner's
• The call-to-action problems costing you consultations
• My framework for websites that actually convert visitors into clients
The reality check:
When you try to attract everyone, you attract no one. Your ideal clients aren't looking for someone who "helps with everything" - they're looking for someone who understands their specific struggle.
When someone with chronic fatigue visits your site and sees you also treat acne, weight loss, and stress management, they think you don't specialize in what they need. They keep looking.
But when they see messaging that speaks directly to their experience, they think "this person gets me."
Ready to go deeper?
If you're tired of a beautiful website that doesn't convert, I'd love to help you build a practice that attracts your ideal clients consistently. Check out my mentoring programs at cassduffill.com.
Found this episode helpful? I'd love to hear from you - send me a message through my website or share this with a fellow practitioner who needs to hear it.
Let's Chat - Send an instant message now
Free Resource: Attract Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
