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Wellness Business Academy
Wellness Business Academy: Where Strategy Meets Soul
The podcast for natural health practitioners, coaches, healers, helpers and wellness entrepreneurs who are ready to build profitable, purpose-driven practices - without the burnout or cookie-cutter formulas.
Hosted by Cassandra Duffill, you'll get no-fluff business strategies that actually work: client attraction systems, marketing that converts, offer creation, and sustainable business growth. But this isn't your typical business podcast; Cass brings a unique blend of high-level strategy AND intuitive wisdom to help you build a business aligned with your soul's purpose.
About Your Host:
Cassandra is a degree-qualified marketing and business strategist with 20+ years experience (McDonald's, Vodafone, Sony Films, Melbourne Airport), practicing naturopath since 2013, a medical medium, psychic and certified Akashic Records practitioner. She is also an experienced speaker, facilitator and author. She's also a Board Director and Treasurer of ATMS (Australian Traditional Medicine Society).
After realigning her business direction post-COVID, Cassandra now runs a multi-six-figure business from home while raising her children, and helps soul-aligned practitioners and entrepreneurs do the same through her Align & Rise programs, Soul Business Certification and Medical Mediumship Practitioner Trainings.
What You'll Get:
- Practical, actionable business strategies
- Marketing systems that attract your ideal clients
- Guidance on creating offers that actually sell
- Real talk about building sustainable, profitable practices
- The perfect blend of strategic thinking and intuitive wisdom
Whether you're a naturopath, nutritionist, health coach, energy healer, therapist, or wellness entrepreneur, if you're ready to grow your practice with integrity and authenticity, this podcast is for you.
Connect with Cass: https://cassduffill.com
Episodes
81 episodes
Mindset, Momentum & Money Blocks: How to Build Your Business on Solid Ground: Ep 81
Are you feeling stuck, stressed, or like your business success always feels just out of reach? In this powerful episode, Cass Duffill breaks down the truth about mindset - what it is, what it isn’t, and how it directly shapes ...
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Season 2
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Episode 81
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27:27
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Sacrificing Your Life to Your Business? It’s Time to Stop: Ep 80
If you’ve ever reached the end of the year and secretly opened Seek to look for a “normal job,” this episode is for you.In this week’s episode, I’m having a very honest conversation about what happens when your business starts run...
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40:22
How to Sail Through the Social Media Ban (+ Life & Business Update): Ep 79
Big changes are coming—and I'm not just talking about the social media ban.In this episode, I'm pulling back the curtain on what's been happening behind the scenes, the massive shift coming to Australian social media on December 1...
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Season 2
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Episode 79
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40:08
Why Your Marketing Feels So Hard (and how to fix it) - Ep 78
Does marketing feel like a never-ending uphill battle?You're not alone—and honestly, I get it. I hate marketing too.In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and ...
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Season 2
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Episode 78
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28:52
Create Offers That Actually Sell - Ep 77
Ever poured your heart into creating an offer... only to have it completely flop? You're not alone. If you've ever felt that gut-punch of launching something you loved and hearing crickets, this episode is for you.I'm breaking down exact...
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Season 1
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Episode 76
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19:14
Is Your Business Model Keeping You Stuck? Ep 76
Ever feel like you're working harder and harder, but not getting anywhere?In this raw, honest episode, I'm pulling back the curtain on the hidden trap that's keeping most practitioners stuck in a cycle of burnout and limited incom...
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Season 2
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Episode 76
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25:24
The Follow-Up Strategy That Converts 40% More Clients - Ep 75
Are you one of those practitioners who thinks follow-up is "pushy"? Your competitors think the same thing... and that's exactly why this strategy works.Most practitioners give up after one follow-up attempt (if they even do that)....
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Season 2
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Episode 75
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33:00
Your Ideal Clients Aren't On Social Media (and what to do instead) - Ep 74
Your Ideal Clients Aren't on Social Media (And What to Do Instead)You're posting daily. Creating reels. Following trends. Spending hours on content creation. But your phone still isn't ringing with new client bookings.
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Season 2
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Episode 74
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23:07
BONUS: September Business Energy Reading - Unstuck Energy & Soul Mission Activation
In this special episode, I'm sharing something different - a business energy reading for September 2025. As both a business strategist and intuitive mentor, I blend practical strategy with channeled guidance to help you navigate your entreprene...
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Season 2
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Episode 74
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27:06
The 6 Pillars of Practice Success (That Most Practitioners Miss) - Ep 73
Are you working hard in your practice but not seeing the success you deserve? You're not alone.In this game-changing episode, Cass reveals the six essential pillars that separate thriving practices from struggling ones. These aren't just...
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Season 2
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Episode 73
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30:35
Is Your Website Sabotaging Your Practice? - Ep 72
Is Your Website Sabotaging Your Success?Your website looks professional. You might have even paid thousands for it. But your phone still isn't ringing.If people are visiting your site but not booking consultations, your web...
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Season 1
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Episode 72
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29:59
Why Your Modalities Don't Matter (And What Does): Ep 71
Are you leading with your certifications and wondering why potential clients aren't converting? In this episode, Cass reveals why focusing on your modalities and qualifications is actually repelling your ideal clients, and shares the easy to ac...
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Season 2
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Episode 71
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16:04
Your Legally Healthy Practice - Ep 70
Ready to transform your practice with proper legal protection? In this power-packed episode, I'm joined by legal expert Chantel Ryan to demystify the essential legal foundations every wellness practitioner needs. Whether you're just starting or...
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Season 2
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Episode 70
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24:38
Struggling to market yourself with confidence? Try these 5 tips - Ep 69
Struggling to market yourself with confidence? Try these 5 tips!Are you a wellness practitioner who knows you're great at what you do, but struggles to market yourself confidently? In this episode, Cass shares 5 simple but powerfu...
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Season 2
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Episode 69
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19:34
Burn Out Proof Your Nervous System - Ep 68
In this episode, Cass Duffill sits down with nervous system expert Nicole Gomez to explore why regulating your nervous system is essential for avoiding burnout—especially for entrepreneurs and practitioners. They dis...
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Season 2
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Episode 70
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25:45
5 Strategies to Unlock Your Practice Potential - Ep 67
Transform your practice from plateau to thriving with five innovative strategies designed specifically for natural health practitioners. In this power-packed episode, Cass Duffill shares her proven framework for creating sust...
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15:29
Feng Shui For An Abundant Practice - Ep 66
Discover how ancient Feng Shui principles can transform your practice space into a magnet for abundance and client success!In this practical episode, Feng Shui expert Lorraine Lewis shares actionable strategies to optimize your clinic's ...
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25:59
Why your services aren't selling and how to fix it - Ep 65
Are your natural health services not converting as well as you'd like? In this episode, we dive deep into the three core reasons why many practitioners struggle with sales, and more importantly, exactly how to fix them. ...
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Season 2
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Episode 65
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19:15
Grow your audience with Facebook ads - Ep 64
Struggling to attract consistent clients to your natural health practice? Discover why Facebook ads might be the missing piece in your client attraction puzzle!In this eye-opening episode, host Cass Duffill sits down with Facebook ads ex...
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Season 2
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Episode 64
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29:43
Niche can be your golden ticket - how it exploded one practitioners business... in a great way! Ep 62
In this engaging conversation, Sammy Barnett shares her unique journey from a nutrition practitioner to an entertainer and educator, focusing on children's health and wellness. She discusses the challenges she faced in her early car...
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Season 2
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Episode 62
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28:51
Building Your Dream Practice - Your Consistent Client Formula in 2025 - Ep 61
Magnetic Client Attraction: Building Your Dream Wellness PracticeEver wondered why some wellness practitioners have a waitlist of dream clients while others struggle to fill their books? In this game-changing episode, Cass Duffill...
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Season 2
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Episode 61
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25:47
The Right Way To Use Email Marketing In Your Practice - Ep 60
Have you ever thought about email marketing and how to best use it in your natural health practice? If not, this is the episode for you!From bringing in new potential clients, nurturing your leads, selling your programs and getting clien...
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Season 2
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Episode 60
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21:10
The Top 3 Marketing Mistakes Wellness Practitioners Make (and how to avoid them!) - Ep 59
Are you a natural health & wellness practitioner struggling to get traction from your marketing? In this value-packed episode, naturopath & practitioner mentor Cass Duffill, reveals the three most common marketing mistakes that could be...
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13:24
Tech & Systems - Streamline & Optimise For Success - Ep 58
In today's episode I introduce you all to a friend from the UK, Tara LilyMcDaid-Sly. Tara specializes in helping entrepreneurs, particularly those online or with an element of their business or marketing online, to optimise and streamline...
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Season 2
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Episode 58
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24:41
How To Ensure Your Practice Thrives - Ep 57
In this episode, Cass Duffill discusses the common challenges faced by health practices and offers strategies to ensure their success. She emphasizes the importance of having a clear business strategy, effective marketing, strong personal brand...
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Season 2
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Episode 57
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19:17