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Wellness Business Academy
Wellness Business Academy: Where Strategy Meets Soul
The podcast for natural health practitioners, coaches, healers, helpers and wellness entrepreneurs who are ready to build profitable, purpose-driven practices - without the burnout or cookie-cutter formulas.
Hosted by Cassandra Duffill, you'll get no-fluff business strategies that actually work: client attraction systems, marketing that converts, offer creation, and sustainable business growth. But this isn't your typical business podcast; Cass brings a unique blend of high-level strategy AND intuitive wisdom to help you build a business aligned with your soul's purpose.
About Your Host:
Cassandra is a degree-qualified marketing and business strategist with 20+ years experience (McDonald's, Vodafone, Sony Films, Melbourne Airport), practicing naturopath since 2013, a medical medium, psychic and certified Akashic Records practitioner. She is also an experienced speaker, facilitator and author. She's also a Board Director and Treasurer of ATMS (Australian Traditional Medicine Society).
After realigning her business direction post-COVID, Cassandra now runs a multi-six-figure business from home while raising her children, and helps soul-aligned practitioners and entrepreneurs do the same through her Align & Rise programs, Soul Business Certification and Medical Mediumship Practitioner Trainings.
What You'll Get:
- Practical, actionable business strategies
- Marketing systems that attract your ideal clients
- Guidance on creating offers that actually sell
- Real talk about building sustainable, profitable practices
- The perfect blend of strategic thinking and intuitive wisdom
Whether you're a naturopath, nutritionist, health coach, energy healer, therapist, or wellness entrepreneur, if you're ready to grow your practice with integrity and authenticity, this podcast is for you.
Connect with Cass: https://cassduffill.com
Wellness Business Academy
Why Your Modalities Don't Matter (And What Does): Ep 71
Are you leading with your certifications and wondering why potential clients aren't converting? In this episode, Cass reveals why focusing on your modalities and qualifications is actually repelling your ideal clients, and shares the easy to activate framework that successful practitioners use to stand out in a crowded market.
What You'll Learn:
• Why leading with certifications makes you sound like everyone else
• The difference between practitioner language and human language
• How to rewrite your messaging to focus on client outcomes
Quote to Remember:
"Your certifications matter - they give you credibility and ensure you can deliver results safely and effectively. But they're not what sells your services. Your ability to articulate the transformation you create is what fills your practice." Cassandra Duffill - Naturopath & Business Strategist
Useful Links from today:
One-to-One Mentoring spots open here - MENTORING
FREE Masterclass - Crickets to Clients Replay - MASTERCLASS
Marketing Mastery Waitlist - JOIN HERE
Want to work out your next steps? Book a free call with Cass - HERE
Let's Chat - Send an instant message now
Free Resource: Attract Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
