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Wellness Business Academy
Wellness Business Academy: Where Strategy Meets Soul
The podcast for natural health practitioners, coaches, healers, helpers and wellness entrepreneurs who are ready to build profitable, purpose-driven practices - without the burnout or cookie-cutter formulas.
Hosted by Cassandra Duffill, you'll get no-fluff business strategies that actually work: client attraction systems, marketing that converts, offer creation, and sustainable business growth. But this isn't your typical business podcast; Cass brings a unique blend of high-level strategy AND intuitive wisdom to help you build a business aligned with your soul's purpose.
About Your Host:
Cassandra is a degree-qualified marketing and business strategist with 20+ years experience (McDonald's, Vodafone, Sony Films, Melbourne Airport), practicing naturopath since 2013, a medical medium, psychic and certified Akashic Records practitioner. She is also an experienced speaker, facilitator and author. She's also a Board Director and Treasurer of ATMS (Australian Traditional Medicine Society).
After realigning her business direction post-COVID, Cassandra now runs a multi-six-figure business from home while raising her children, and helps soul-aligned practitioners and entrepreneurs do the same through her Align & Rise programs, Soul Business Certification and Medical Mediumship Practitioner Trainings.
What You'll Get:
- Practical, actionable business strategies
- Marketing systems that attract your ideal clients
- Guidance on creating offers that actually sell
- Real talk about building sustainable, profitable practices
- The perfect blend of strategic thinking and intuitive wisdom
Whether you're a naturopath, nutritionist, health coach, energy healer, therapist, or wellness entrepreneur, if you're ready to grow your practice with integrity and authenticity, this podcast is for you.
Connect with Cass: https://cassduffill.com
Wellness Business Academy
Why Your Marketing Feels So Hard (and how to fix it) - Ep 78
Does marketing feel like a never-ending uphill battle?
You're not alone—and honestly, I get it. I hate marketing too.
In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and misaligned—and what you can do about it.
Here's what we're covering:
✨ The consistency trap that's burning you out (and why you don't need to post every day on every platform)
✨ Why trying to appeal to everyone is making your business invisible
✨ The problem with using someone else's strategy (spoiler: it won't work for you)
✨ How to track what's actually working so you stop wasting effort
✨ The mindset shift that changes marketing from "selling" to "serving"
Plus, I'm sharing:
- How I've scheduled my social media content through to February 2026 (yes, really)
- Why 27 new patients found me through Google—not Instagram or Facebook
- The one thing you could do this week to start attracting more clients
If marketing feels hard right now, something's misaligned. Let's fix that.
Your action step this week: Identify where your last 3-5 clients came from—then do more of that.
Ready to simplify your marketing and build a business that actually works in 2026?
I'm opening 5 one-to-one mentoring spots starting in January. Secure your place now with a small deposit—nothing more to pay until January.
👉 Email me now to secure one of the few spots remaining
Let's Chat - Send an instant message now
Free Resource: Attract Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
