.png)
Wellness Business Academy
Wellness Business Academy: Where Strategy Meets Soul
The podcast for natural health practitioners, coaches, healers, helpers and wellness entrepreneurs who are ready to build profitable, purpose-driven practices - without the burnout or cookie-cutter formulas.
Hosted by Cassandra Duffill, you'll get no-fluff business strategies that actually work: client attraction systems, marketing that converts, offer creation, and sustainable business growth. But this isn't your typical business podcast; Cass brings a unique blend of high-level strategy AND intuitive wisdom to help you build a business aligned with your soul's purpose.
About Your Host:
Cassandra is a degree-qualified marketing and business strategist with 20+ years experience (McDonald's, Vodafone, Sony Films, Melbourne Airport), practicing naturopath since 2013, a medical medium, psychic and certified Akashic Records practitioner. She is also an experienced speaker, facilitator and author. She's also a Board Director and Treasurer of ATMS (Australian Traditional Medicine Society).
After realigning her business direction post-COVID, Cassandra now runs a multi-six-figure business from home while raising her children, and helps soul-aligned practitioners and entrepreneurs do the same through her Align & Rise programs, Soul Business Certification and Medical Mediumship Practitioner Trainings.
What You'll Get:
- Practical, actionable business strategies
- Marketing systems that attract your ideal clients
- Guidance on creating offers that actually sell
- Real talk about building sustainable, profitable practices
- The perfect blend of strategic thinking and intuitive wisdom
Whether you're a naturopath, nutritionist, health coach, energy healer, therapist, or wellness entrepreneur, if you're ready to grow your practice with integrity and authenticity, this podcast is for you.
Connect with Cass: https://cassduffill.com
Wellness Business Academy
Sacrificing Your Life to Your Business? It’s Time to Stop: Ep 80
If you’ve ever reached the end of the year and secretly opened Seek to look for a “normal job,” this episode is for you.
In this week’s episode, I’m having a very honest conversation about what happens when your business starts running you instead of you running it. We’ll talk about burnout, “shoulds,” misaligned offers, leaky boundaries, and why so many practitioners and soul-led entrepreneurs quietly resent the businesses they’ve built.
Most importantly, we’ll look at how to change it.
This is a practical, no-fluff episode about designing a business that actually fits your real life, your health, your family, and your values, instead of sacrificing everything to keep it going.
In this episode, I talk about:
- Why I’m drawing a line in the sand and refusing to keep doing work that drains me
- The subtle ways we end up sacrificing our lives to our businesses (often with the best intentions)
- How “shoulds” quietly build a business you never actually wanted
- What “life by design” really means in simple, grounded terms
- How to start putting your real life, health, and values at the centre of your business model
- The difference between being ambitious and just burning yourself out
- Why more offers and more hustle rarely equal more income
- How to start simplifying your offers, schedule, and marketing so your business feels lighter, not heavier
- The emotional side of letting go of offers, identities, and expectations that no longer fit
Simple steps you can start this week.
Inside the episode, I walk you through how to:
- Get radically honest about the life you actually want in 2026
- Audit your current business against that vision (offers, schedule, marketing, boundaries)
- Sketch a simpler, more aligned business model with fewer, clearer offers
- Start letting go with love of what doesn’t serve you anymore
You don’t have to burn it all down. You just have to be willing to see what’s not working and take one small step.
Thanks for tuning in,
Cassandra x
____________________________
If you know someone who is exhausted by their business and needs this reminder, please share this episode with them.
And if this resonated with you, I’d love it if you could leave a review—it helps more than you know.
___________________
If you'd like to check out my Spirit Wisdom passion project, you can join me on YouTube here.
Let's Chat - Send an instant message now
Free Resource: Attract Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
