Making Science
Making Science is a digital acceleration company that currently has more than 1,200 employees and a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity services globally, through delivery hubs that drive job creation and the availability of highly skilled technology talent.
Making Science is comprised of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data and technology; RAISING, the Technology Division, which combines business expertise with data science to offer advanced solutions based on AI applied to marketing; the Cloud, Software and Cybersecurity business, with a team of more than 400 engineers and data scientists for the development of cloud-based solutions and a specialized cybersecurity team; and the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all areas of Making Science.
RAISING, the technology division, positions the company as a global leader in digital transformation. Its proprietary solutions - ad-machina, Trust Generative AI and Gauss AI - enable brands to maximize their business results propelled by Artificial Intelligence.
In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact, and the Pledge1% initiative, supporting non-profit organizations in its community with a strong commitment to positively impacting the future.
In our podcast, we explore the cutting-edge topics shaping the digital marketing landscape with Making Science. From the transformative power of Artificial Intelligence (AI) and the robust capabilities of Marketing Technology (MarTech), to the challenges and opportunities of Google Analytics 4 (GA4), Media Efficiency, and First-party Data, we leave no stone unturned. Plus, we tackle the critical issue of Privacy in today's interconnected digital world. Tune in for fascinating discussions on these and more!
Making Science
From Overwhelmed to Empowered: A Retail Marketer's Journey into the Agentic Era
What if you could revolutionize your entire marketing operation in just one month?
In this special episode of What AI Week, we dive deep into the fictional but incredibly realistic journey of Maria Fernández, a retail marketing manager who went from drowning in spreadsheets to orchestrating AI-powered campaigns that deliver 22% lower acquisition costs and 31% higher customer lifetime value.
📖 What You'll Discover: Through Maria's weekly diary entries, you'll experience the step-by-step transformation that's happening in marketing teams worldwide:
- Week 1: How AI agents analyzed customer service data to solve a major product return crisis in minutes instead of weeks
- Week 2: The content creation breakthrough that generated 15 Instagram concepts, TikTok scripts, and email campaigns while connecting inventory data to marketing strategy
- Week 3: Personalization at scale using Agentspace and Salesforce CRM to create hyper-targeted campaigns that boosted engagement by 34%
- Week 4: Orchestrating omnichannel campaigns with geo-targeted ads, influencer coordination, and predictive analytics—all managed by AI agents
🚀 Beyond the Story: While Maria is fictional, her transformation is based on real AI capabilities and documented results from actual companies. We explore:
- Google Agentspace and how it connects corporate systems into one intelligent workspace
- The difference between traditional AI tools and autonomous AI agents
- Real-world applications across fashion, financial services, and healthcare
- Why Gartner predicts 33% of enterprise software will include agentic AI by 2028
- The competitive advantages early adopters are already capturing
🎯 Perfect For:
- Marketing managers feeling overwhelmed by growing demands and shrinking timelines
- Retail marketers juggling seasonal campaigns, inventory, and customer segmentation
- Business leaders curious about practical AI implementation
- Anyone wondering what the "agentic era" really means for their day-to-day work
📚 Based On: This episode is inspired by insights from Google Cloud's "The AI Agent Handbook: 10 practical hacks to use AI agents for business" and real transformation stories from companies implementing agentic AI solutions.
🎧 Audio Production: This podcast episode has been created using Google's NotebookLM, demonstrating the power of AI agents in content creation. The conversational format and insights are generated from our written content, showcasing how AI can transform complex information into engaging, accessible audio experiences.