Making Science
Making Science is a global digital acceleration company powered by Artificial Intelligence, with over 1,200 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia.
As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Cloud for Marketing, Adtech, and Martech services through offices, delivery hubs, and centers of excellence that drive job creation and the availability of highly qualified technology talent globally.
The purpose of Making Science is to drive the digital acceleration and sustainable growth of its clients so that they are competitive in the new Artificial Intelligence paradigm. Acting as a comprehensive strategic partner that closes the gap between business strategy and AI-driven technological execution, the company is based on a Hybrid Intelligence model that augments human capabilities.
Its model is based on four proprietary business and innovation lines that stand out for their AI-native technological nature, with more than 400 engineers and data scientists:
- The Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data, and technology.
- RAISING, the Technology Division, which combines business expertise with data science to offer solutions based on AI applied to marketing, such as ad-machina, the Agentic AI platform for integrated marketing.
- AWAKE, an AI Venture Studio, was created to lead the Artificial Intelligence revolution that industrializes the creation of AI-native startups and innovative projects that respond to the new needs of the digital economy.
- The Investment area, with Ventis and TMQ, is a business diversification line and implementation of the capabilities of all areas of Making Science.
The company participates in various ESG initiatives through the Making Science Foundation, with a firm commitment to obtaining a positive impact on society and the planet.
Making Science
From Overwhelmed to Empowered: A Retail Marketer's Journey into the Agentic Era
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What if you could revolutionize your entire marketing operation in just one month?
In this special episode of What AI Week, we dive deep into the fictional but incredibly realistic journey of Maria Fernández, a retail marketing manager who went from drowning in spreadsheets to orchestrating AI-powered campaigns that deliver 22% lower acquisition costs and 31% higher customer lifetime value.
📖 What You'll Discover: Through Maria's weekly diary entries, you'll experience the step-by-step transformation that's happening in marketing teams worldwide:
- Week 1: How AI agents analyzed customer service data to solve a major product return crisis in minutes instead of weeks
- Week 2: The content creation breakthrough that generated 15 Instagram concepts, TikTok scripts, and email campaigns while connecting inventory data to marketing strategy
- Week 3: Personalization at scale using Agentspace and Salesforce CRM to create hyper-targeted campaigns that boosted engagement by 34%
- Week 4: Orchestrating omnichannel campaigns with geo-targeted ads, influencer coordination, and predictive analytics—all managed by AI agents
🚀 Beyond the Story: While Maria is fictional, her transformation is based on real AI capabilities and documented results from actual companies. We explore:
- Google Agentspace and how it connects corporate systems into one intelligent workspace
- The difference between traditional AI tools and autonomous AI agents
- Real-world applications across fashion, financial services, and healthcare
- Why Gartner predicts 33% of enterprise software will include agentic AI by 2028
- The competitive advantages early adopters are already capturing
🎯 Perfect For:
- Marketing managers feeling overwhelmed by growing demands and shrinking timelines
- Retail marketers juggling seasonal campaigns, inventory, and customer segmentation
- Business leaders curious about practical AI implementation
- Anyone wondering what the "agentic era" really means for their day-to-day work
📚 Based On: This episode is inspired by insights from Google Cloud's "The AI Agent Handbook: 10 practical hacks to use AI agents for business" and real transformation stories from companies implementing agentic AI solutions.
🎧 Audio Production: This podcast episode has been created using Google's NotebookLM, demonstrating the power of AI agents in content creation. The conversational format and insights are generated from our written content, showcasing how AI can transform complex information into engaging, accessible audio experiences.