Making Science
Making Science is a global digital acceleration company powered by Artificial Intelligence, with over 1,200 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia.
As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Cloud for Marketing, Adtech, and Martech services through offices, delivery hubs, and centers of excellence that drive job creation and the availability of highly qualified technology talent globally.
The purpose of Making Science is to drive the digital acceleration and sustainable growth of its clients so that they are competitive in the new Artificial Intelligence paradigm. Acting as a comprehensive strategic partner that closes the gap between business strategy and AI-driven technological execution, the company is based on a Hybrid Intelligence model that augments human capabilities.
Its model is based on four proprietary business and innovation lines that stand out for their AI-native technological nature, with more than 400 engineers and data scientists:
- The Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data, and technology.
- RAISING, the Technology Division, which combines business expertise with data science to offer solutions based on AI applied to marketing, such as ad-machina, the Agentic AI platform for integrated marketing.
- AWAKE, an AI Venture Studio, was created to lead the Artificial Intelligence revolution that industrializes the creation of AI-native startups and innovative projects that respond to the new needs of the digital economy.
- The Investment area, with Ventis and TMQ, is a business diversification line and implementation of the capabilities of all areas of Making Science.
The company participates in various ESG initiatives through the Making Science Foundation, with a firm commitment to obtaining a positive impact on society and the planet.
Episodes
76 episodes
The AI Moment: Transforming Marketing with Gemini Enterprise
How is AI shifting the landscape for marketing teams? In this episode of the Making Science podcast, host Nate Burke (VP of Cloud and AI Consulting) sits down with Ty Schiff (Senior Solutions Engineer) to unpack the real-world impact of artific...
Creative Foundations & Pre-Validated Performance
Are your digital ads suffering from a "creative tax"—paying for low-quality impressions that nobody remembers?In this episode of the Making Science Podcast, host Noelle Runo (Head of International Marketing Communications) sits down with...
Scaling Gen AI-Powered Creatives
Are your creative teams feeling the pinch of the "creative crunch"? Today, brands need around 10x more ad assets than they did just two years ago—without sacrificing brand quality or ROI.In this episode, host Noelle Runo (Head of ...
Search as an Intelligence Engine
Search is no longer just a list of links—it’s an intelligence engine. In this episode of the Making Science Podcast, host Noelle Runo (Head of International Marketing & Communications at Making Science) sits down with Matz ...
The Super-Empowered Consumer & The Discovery Loop
In 2026, today’s super-empowered consumer isn't going shopping—they're always shopping. Join Noelle Runo (Making Science), Matz Lukmani (Google), and Greg Shickle (Making Science) as they break down how AI is reshaping shop...
Making Science Strengthens Its Creative Intelligence with Perfect Fools: Creativity, Technology, and Results Under One Roof
EPS. 3 - AI: The New Tech Reality
AI has officially shifted from a futuristic concept to a brutal business reality. In this episode, we break down how organizations are navigating this transition - from moving past the slow, traditional "3-year tech project" to scaling team out...
The 2026 World Cup Has a New Game Plan… and It's Powered by AI
Six billion viewers. 104 matches. And AI in every single layer. In this episode we break down how the 2026 World Cup became the most technologically advanced tournament yet — from the referee's camera to your TikTok feed — and what marketers sh...
AI takes center stage for global creativity at Cannes Lions 2026
This podcast explores the 2026 Cannes Lions Festival's central theme: the shift of artificial intelligence from an experimental tool to the foundational infrastructure of the creative industry. It highlights how the festival's new award categor...
EPS. 2 - AI: From Hype to Reality
AI has always been viewed as a futuristic trend. But today, it has evolved into something much bigger: the operating system for your business. In this episode, we break down the massive shift from tool-driven tasks to question-driven work - and...
