THE MEDMEN SHOW
Welcome to The MedMen Show, brought to you by CEO and CRO of MEDDICC, Andy Whyte and Pim Roelofsen.
Inspired by the MadMen show, this podcast takes deep but brief dives into some of the most popular questions sales professionals ask when implementing and operationalizing MEDDIC.
THE MEDMEN SHOW
The #1 Competitor You’re Ignoring in Every Sales Deal
You’re probably obsessing over the wrong competition.
Your prospects aren’t simply dealing with a choice between you and your rivals - they’re choosing between you and a number of other ways to use their time and resources. They could choose to focus on a completely different initiative, and sometimes, they will choose to just do nothing.
In this episode of MEDMEN, Andy and Pim dive into your biggest invisible competition: inertia. They look at the typical reasons for inertia and what you can do to counteract it and stop your deal slipping from quarter to quarter.
If you have any questions, or any suggestions of what you’d like to see the MEDMEN cover next, make sure to comment below!
Until next time - cheers!
ABOUT MEDMEN:
MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.