The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

Inspired by Mad Men, powered by MEDDICC.

The MedMen Show brings you short, high-impact insights from CEO Andy Whyte and CRO Pim Roelofsen. Get answers to the most common MEDDIC questions - plus top tips on how to apply the different element, qualifying deals, driving revenue, and how to lead elite sales and GTM teams.

All Episodes

The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

3 Sales Discovery Questions That Feel Like CHEATING

August 14, 2025 • MEDDICC - Taking the proven MEDDPICC sales framework into the digital era! • Season 3 • Episode 16

𝙎𝙃𝙊𝙒𝙉𝙊𝙏𝙀𝙎
💡 Want to get your customers to trust you AND reconsider their buying process?

📼 In this episode of MEDMEN, Andy and Pim reveal three crucial prospect/customer questions that will speed up the Decision Process and accelerate your deals. One of them feels like something out of a Jedi mind trick…

📣 If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next? To us by leavig us a review with and comment!

𝘾𝙃𝘼𝙋𝙏𝙀𝙍𝙎
0:00 Intro
0:19 Decision Process - looking forwards, not backwards!
2:53 A killer question to extract metrics
4:31 Jedi Mind Trick...

𝘼𝘽𝙊𝙐𝙏 𝙏𝙃𝙀 𝙈𝙀𝘿𝙈𝙀𝙉 𝙎𝙃𝙊𝙒
MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC sales framework, talking all things B2B and look good doing it!