The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

Inspired by Mad Men, powered by MEDDICC.

The MedMen Show brings you short, high-impact insights from CEO Andy Whyte and CRO Pim Roelofsen. Get answers to the most common MEDDIC questions - plus top tips on how to apply the different element, qualifying deals, driving revenue, and how to lead elite sales and GTM teams.

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The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

The Pipeline Hack Hiding Inside MEDDIC 👀

September 11, 2025 • MEDDICC - Taking the proven MEDDPICC sales framework into the digital era! • Season 3 • Episode 19

🧐 Is MEDDIC for Pipeline Generation? Short answer: yes.

📼In this episode of MEDMEN, Andy and Pim dive into why using MEDDIC for PG:

1️⃣ Creates a better customer experience
2️⃣ Improve win rates and conversion rates
3️⃣ Infuses career development

While all the MEDDPICC elements may not be relevant in early outreach, having all the information has never been a bad thing.

If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!

Until next time - cheers!

#MEDDIC #MEDDICC #PipelineGeneration #SalesPipeline #SalesStrategy #SalesEnablement #B2BSales #GoToMarket #salesleadership