The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

Inspired by Mad Men, powered by MEDDICC.

The MedMen Show brings you short, high-impact insights from CEO Andy Whyte and CRO Pim Roelofsen. Get answers to the most common MEDDIC questions - plus top tips on how to apply the different element, qualifying deals, driving revenue, and how to lead elite sales and GTM teams.

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The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

Sales Metrics You Can’t Afford to Ignore (And How To Get Them)

November 20, 2025 • MEDDICC - Taking the proven MEDDPICC sales framework into the digital era!

Metrics play a huge part in winning any deal, but if you aren’t careful, you could be missing out on the serious advantage they can give you.

In this episode of MEDMEN, Andy and Pim explain why failing to personalize your metrics is a massive red flag that could be slowing down your deals.

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Until next time - cheers!