Get Intentional with Mary

From Beginner to Pro: Leveraging Social Media to Grow Your Service-Based Business

• Mary Massey • Season 1 • Episode 26

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Welcome to another episode of "Get Intentional with Mary"! Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable insights and actionable steps for business success. Today, we're diving into the tools your business needs, specifically focusing on the importance of social media.

Picture this: potential clients are more interested in your Instagram account or LinkedIn page than your website or phone number. That's right, people are spending their time on social media platforms, using them as their go-to research tool. So, it's crucial to know how to utilize these platforms to showcase your interests, personal brand, and attract the right customers.

To kick things off, let's talk about knowing your target audience and who you don't want to work with. Understanding your ideal customers is key in effective marketing. We'll also discuss the power of visually appealing photography and how it can captivate your audience. In fact, we'll even dive into researching industry peers' branding for inspiration for your own social media content.

But it doesn't stop there! We'll also explore the importance of choosing a cohesive color palette and font pairings to create a visually appealing brand. Plus, we'll share some expert tips on crafting the perfect Instagram profile. From clearly communicating what you do and who you serve in your name, category, and bio, to including keywords, location, and a clear call-to-action, we've got you covered.

And let's not forget about Instagram highlights - a great way to showcase important content or videos. If you're ready to take your social media game to the next level, grab your pen and paper because this episode is going to provide you with the knowledge and tools you need to make a lasting impact in your business.

In this episode you will also learn about the tools Mary uses to create content.

So, let's get intentional and start building that thriving online presence!

Apply for the upcoming INNER CIRCLE SOCIAL MEDIA COACHING & MASTERMIND:
 mastermind.marymassey.com


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