South Florida M&A Advisors Podcast

EP # 8: Elevate Your Business with Strategic M&A Insights

Russell Cohen Season 1 Episode 8

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0:00 | 18:31

What if the right M&A advisory team could make or break the success of your business sale? Join hosts Russell Cohen and Jeremy Wolf as we uncover the high-stakes world of mergers and acquisitions, focusing on assembling the ultimate team of experts to guide you through the process. From understanding the pivotal role of a fractional CFO in ensuring financial clarity to navigating complex negotiations with seasoned attorneys, we promise to equip you with insider knowledge that will enhance your M&A experience. Whether you're a small business owner or part of a larger organization, this episode reveals how a specialized advisory team can transform the daunting task of selling into a seamless journey.

As we approach 2025, the M&A landscape is evolving with rising interest rates and increased liquidity from private equity groups. With these changes, having stable financials and a knowledgeable advisory team is more crucial than ever. We discuss current trends and their impact on deal-making, emphasizing the importance of selecting advisors with the right experience and integrity. Our conversation also highlights why every business should engage M&A-specific attorneys to tackle complex transactions. Tune in to gain valuable insights into leveraging these trends and learn how to prepare for the future with confidence.

M&A Advisory Team Role and Impact

Speaker 1

Welcome to the South Florida M&A Advisors Podcast , your trusted M&A team . Here's your host , Russell Cohen .

Speaker 2

Hello , hello everyone , and welcome back to another episode of the South Florida M&A Advisors Podcast . I am your co-host , Jeremy Wolf , joined by , of course , your host , Russell Cohen . Russell , good to see you , brother , Nice to see you . Yeah , likewise , man . So today we're going to talk a little bit about the M&A advisory team and why it's important to the deal , right ? So why don't you start off by , I guess , kind of explaining the primary roles and responsibilities of an M&A advisory team in a merger or acquisition ?

Speaker 3

Sure , thank you very much . Obviously , you have the M&A advisor , which would be myself . You will have your CPA involved in the transaction . Typically we get a CFO fractional CFO involved to handle the networking , capital analysis and additional preparation for the quality of earnings . And , of course , you have your attorney , who will be involved from the LOI stage all the way through the entire deal . And then ancillary consultants could be an insurance agent benefits consultant could be a insurance agent benefits consultant . Uh , it could be a tax advisor outside your cpa or or tax attorney or just any advisor that the seller feels necessary to help him or her through the process .

Speaker 2

So basically just a comprehensive team of experts in each facet of the business to help that , that business or business owner , through the process . So I can see there's there's probably two ends of the spectrum here . Right , you have a smaller business that maybe doesn't have so much complexity , that may think , hey , I'm going to sell my business , but I don't , I don't need any help with this . I kind of know , you know the ins and outs of the business . And then on the other end of the spectrum , you have the more complicated organizations that have , where mergers and acquisitions can be a lot more complex . So start with the smaller business owner out there that maybe they're going to sell their business and they think , like I said , they can go at it alone , they don't need help . What ways do you believe that an advisory team would add value to a business like that ?

Speaker 3

Well , you're basically negotiating against yourself no-transcript closing . In a M&A transaction , key employees are interviewed , determined if they're staying on . Interviewed , determine if they're staying on . Sometimes clients do you know they do a ramble or a random sampling . They actually may speak to a client and ask you know , are they happy with the seller ? So it's a little more intrusive on an M&A deal and key employees who are part of the seller's team are on a right to know .

Speaker 2

Now on the other end of the spectrum , when we're talking about some of the larger organizations , I know , like some of the deals you've done recently in the past with that large roofing company , obviously mergers and acquisitions can be quite complex . How do you typically help to navigate some of these complexities and ultimately ensure a smoother transition through the deal ? You know the M&A advisor does not .

Speaker 3

You know they know how to quarterback the deal and we have experience in many facets of the transaction . But we're not experts in law , we're not experts in accounting , we're not experts in benefits or insurance . We're not experts in accounting , we're not experts in benefits or insurance . So that's where that team comes in . Where you know , the M&A advisor team may not be just one individual . It could be a team of three to five people who have different talents . That is helping the seller from from the accounting side , from from all different . We all have different types of experience . So it is a truly team effort , especially on the larger , larger M&A transactions , and it's really not an individual game .

Speaker 2

Yeah , for sure . So due diligence it's critical in any deal . How does an advisory team enhance the due diligence process and what are some of the common , I guess , like pitfalls that they help avoid ?

Speaker 3

So what I like to do is I like to bring in a fractional CFO very early when I start talking to the seller . The typical CPA will not be involved in the quality of earnings or in the calculation of the networking capital . They do not really . They want to be more of a consultant to the seller and they would get involved if it's their work that's being done , that's being scrutinized by the accounting firm . But what happens is we bring in a fractional CFO . They make sure the books are really clean before we enter into the quality of earnings , make sure all the categories aligned If there's anything unusual . They also start educating the seller for the networking capital .

Speaker 3

How much money are they leaving behind in the transaction for the benefit of the buyer ? And that's one of the main differences . When you're selling a very large company , you are supplying working capital to the buyer because you are selling a work machine , a business that is a train going 150 miles per hour and it needs that fuel of that capital . So the private equity group is expecting networking capital and to a business owner this is like another language . So as a M&A advisor , I educate them on what's coming , what is networking capital and how it will affect the transaction . And then I start bringing in professionals who will do the analysis of networking capital and start educating the seller and then the quicker they engage how the CFO works , the better they're going to do in the transaction .

Speaker 2

The negotiation process . I'm curious how does that typically work for you guys ? What role does the M&A team play in the negotiations ? And I'm just trying to obviously , you guys do your homework on your end for the seller and then the buyer does their homework . Do you guys sit is it like a mediation process ? You sit down and discuss this openly . Do you guys sit is it like a mediation process ? You sit down and discuss this openly . Do you go back and forth ? How does that ?

Speaker 3

typically work . You know . So , typically when we have a high quality business , we're getting multiple offers . You know it could be , you know , a couple offers . It could be 10 offers . So you know that initial thrust of offers . You know we are there with the seller going through all the offers , limiting the offers down to a couple , and then we go even deeper with the potential buyers . So it's important the attorney will get involved and negotiate the LOI . But what you negotiate in the LOI hopefully will carry through the entire deal .

Speaker 3

So that initial negotiation of that LOI is the deal . Basically it is the structure of the deal , from the price to the if there's seller financing , rollover equity , if there's an earn out , and they all have different tax consequences . So the M&A advisor , you know , and if we don't like the like , I had an example I had 15 LOIs come in over time on a roofing company , another roofing company , so I didn't like it . He was learning what all these terms meant and he finally got his grasp on what he really wanted . Well , hence , one year later we go under an LOI with 94% cash out with a 6% rollover equity . So sometimes it takes sellers to understand the new language that they're now embarking in the M&A process and we have to go through many LOIs to find the right buyer with the right deal terms for the seller to move to the next phase . So it's a negotiation that probably never ends throughout the entire deal because there's a lot of negotiation points and other facets of the transaction .

Speaker 2

So , russell , what about when the deal is done ? Obviously , the main focus is on getting the deal done . What post-transaction support , if any , does an advisory team provide to ensure the integration is successful ? Because I know if it's not just a sale , if it's an acquisition , sometimes the previous owner stays on . There's a lot of complexity and logistics . That goes on . Do you guys play a role after ?

Speaker 3

the deal is done . Definitely On the M&A advisory side , obviously we're there from start to finish . So we're hearing and we have all the documentation of what was talked about . So , if there networking capital true up at the , you know , the 90 days after the closing , so the CFO a fractional CFO will be involved in that . The attorney will be involved post-closing because there's money held back in escrow , money held back in escrow for the networking capital , and then there's money like typically around 8% of the entire transaction , held back for reps and warranty violations . So , yeah , we all potentially have a role after the fact . The M&A advisor will go down minimally unless needed , but the other advisors definitely will come into play in certain topics .

Speaker 2

Basically , Can you share with our listeners maybe a success story where having a strong M&A team made a significant difference in the outcome of a deal ?

Speaker 3

No doubt about it . So , yeah , let's go back to that large roofing deal . It was $100 million . It started out with 80 , I think it was $70 million down and we had a rollover equity . We had an earn-out structure , two earn-out structures . So we're going through the deal and it started , let's say , in January and February , and one of the earn-out structures was in the current year . If the seller finished the current year at a certain EBITDA , he would have earned $10 million . Okay , ebitda , he would have earned $10 million . Okay .

Speaker 3

So , by the time you know and this was like January of , I think it was 2022 . No , January of 23 . Yeah , january of 23 . 23 . Yeah , 23 . If he hit in that 23 , if he hit his EBITDA numbers , he would get $10 million . Well , by the time we got to September of 23 , he already hit it . So he already passed like an EBITDA of $13 million . So , technically , while we're still trying to close the deal , he already hit the mark . So we were able to negotiate to get him that $10 million . Okay .

Speaker 3

So , instead of $70 million down , he got $80 million down in the and when we closed on it , november 30th of 2023 . So , and keep in mind , the private equity groups already have structured their deal with their investors and have money earmarked . So it kind of upset the apple card and and . But it was justifiable because the company was trending towards 20 million dollars that year and which is very rare that you know , while you're in this quality of earnings during the year you're selling , your numbers are just going up like a hockey stick . So we were able to . The seller was able to get you know 100 , a hundred million total purchase price $80 million down . He kept 10% equity and then another $10,000 earn out , which is basically occurring right now . So , yeah , so here we got a seller of $10 million more just for because he did a great job .

Speaker 2

Very cool , very

Navigating the M&A Landscape Trends

Speaker 2

cool . So , as we get closer to 2025 , as we're wrapping up the year here , what current trends are you seeing in the M&A landscape , and how should businesses adapt to these changes ?

Speaker 3

It's always tough to get quality of inventory . That's our biggest challenge . We're seeing seeing interest rate hike cycle , even though we just had a pullback of 0.5 . So it makes money more expensive and that hurts multiples , of course , when private equity will always put like 30 percent down of their own money that's committed and then they'll put out a leverage debt and then they'll put out a leverage you know debt . So yeah , so as interest rates are high , the cost of money is higher and the debt service is higher and that squeezes the multiples . The good news is there are a lot of private equity groups with a lot of liquidity . That's great . Now it's just a matter of a seller having numbers that are stable or trending upward and having a desire to go through that one-year process to get the business sold . And what we're hoping , if you know , after we get through this election , whoever wins , the economy will stabilize . I don't have high hopes , unfortunately . I think we're going into very unusual times which will , I think , affect the overall M&A market , unfortunately in 2025 .

Speaker 2

Yeah , we'll keep politics out of the discussion for this episode at least .

Speaker 1

Who knows Every ?

Speaker 3

time you wake up you kind kind of turn your head , you're like .

Speaker 2

Really , we live in an interesting time , for sure . Any advice you'd like to give to business owners out there that are considering a merger acquisition regarding the selection of their advisory team ? Obviously you're there to help you have any , but I'd imagine , as a business owner , you'd want to interview a bunch of different advisors to find the most competent and the one that you feel the most comfortable working with . Any advice you'd like to offer to folks out there .

Speaker 3

Listen , this is your biggest , one of your biggest assets in your portfolio . So you got to trust the person that you're . You know you don't want to use car salesman . You don't want someone looking out for their interests . Bottom line if we look out for the seller's interest , then seller wins . Seller has to win . It has to be a win-win situation with the buyer and the seller . But if the seller , you know , wins and hits their goals and that's also talking about taxation and everything Taxes are a lot of money . So the advice , you know , picking an advisor , experience they have to have the ability to have the investments and the subscriptions to find the buyers . They got to make , you know , capital investments to have the network of buyers that will pay the highest price . So these subscriptions to these databases that we have could run 30 to 50 grand a year and a lot of brokers don't spend the money on it . And then you got someone who's representing you who can't bring any buyers . What good is it ? Experience , integrity that's important . You know I have a . I do recommend certain CFOs and attorneys that are familiar with the M&A space . That's very important . We need you know .

Speaker 3

I have another thing for you , jeremy , you know , if you have a heart problem , you don't go to a podiatrist . Jeremy , you know , if you have a heart problem , you don't go to a podiatrist . So when you hire an attorney , get an M&A attorney , don't get a divorce attorney . Don't get a state attorney . Don't get another attorney who's never danced around an M&A deal , because guess what ? The buyer's attorney are very large M&A firms that specialize in this space . They're M&A attorneys and that's all they do and they know their stuff . So you better have an advisor , an attorney that can stand toe-to-toe to them , because they're a very demanding process and most attorneys can't handle it .

Speaker 2

I'm witnessing it right now so important to have a team of experts surrounding you in these important transactions . So anyone out there , you hear that any business owners thinking about possibly selling that business or merging your business or getting involved with us , reach out out to Russell anytime . He is a wealth of knowledge , really doing some great work here in our South Florida community and beyond . So , russell , always a pleasure , brother . Hey , thank you , appreciate it , of course , and to our listeners , thanks for tuning in and if you like this content , don't forget to drop a comment . Let us know if there's any topic that you'd like to hear about . Don't forget to like and subscribe and we will catch everyone next time on the next episode of the South Florida M&A Advisors Podcast . Everyone , take care .

Speaker 1

Have a wonderful day . Thanks for listening to the South Florida M&A Advisors Podcast . For more information , visit SouthFloridaMAcom or contact 954-646-7651 .