099 The 2025 Fitness Season

CrossFit, Inc. appears to be taking a major step away from being an events company.

The product that CrossFit, Inc. is offering athletes in 2025 is poor. And leaves a big opportunity for other events companies to provide better experiences. Hyrox is just one of them.

Here’s what I’m telling my clients who are competitive fitness athletes – look for other experiences outside of the CrossFit, Inc. season. 

I understand the title of Fittest on Earth and CrossFit Games and “Semifinals” etc. have clout in the minds of many – but it may not be like that for much longer. 

Here’s the check I would do if you’re an athlete – does competing in an online “semifinal” really mean anything? To you? To the community? Is it as good of an experience as a Hyrox event? Or a big in person competition? 

Online competitions are objectively worse than in person comps for everyone except the company running them. 

I will admit that there’s still plenty of nostalgia and aura around the CrossFit, Inc. season. And that’s still something – if you want to do it – go for it. 

Just be aware that the resources are shifting, the professional athletes will probably shift with the resources, and the clout will shift with pro athletes. 

Here’s what a great sport could look like. 

1. INTENTION - athletes are honored not degraded
2. All events are in person
3. Standardization
   • number of events, order of events, purpose of each event
   • movement selection
   • checks and balances