02. From General Virtual Assistant to COO & Integrator | Brooke Scott

COO + Integrator, Brooke Scott shares her scaling journey, her tales of overcoming obstacles, and the wisdom she's gained along the way. Brooke talks about the role of alignment and self-trust in her journey as she grew from a general VA to her present role as COO and integrator.
 
Discover how shattering conventions and embracing her unique path – including defying the niche – has fueled her success.
 
This conversation is a not-to-be-missed, offering a deep dive into the world of growth, non-conformity, and scaling with purpose.


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Podcast produced and edited with love by @FerAssists

Transcript

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[00:00:00] Andrea Elibero: Andrea here, your host and passionate business coach and scaling strategist for Soulful Service Providers and Coaches. Welcome to another episode of Soulpreneur Scaling Stories. Have you ever wanted to look behind the curtain of your fellow entrepreneur's business to see what actually went into scaling it?

[00:00:21] Andrea Elibero: Well, you are in for a treat because that's exactly what we are doing here. In each episode, we will be uncovering the truth, the lessons, and the stories behind what it truly takes for soulpreneurs to scale their businesses intentionally. I'm hoping that their stories will help you to unlock the true potential of your business so you can create your own soulful, abundant, and aligned laptop lifestyle.

[00:00:41] Andrea Elibero: style through intentional scaling. So whether you're just starting out on your scaling journey, or you're a seasoned entrepreneur seeking inspiration, this episode has something incredible in store for you. Are you ready to rise, grow, and create a business that fully supports your dream life? Well, let's dive in.

[00:00:56] Andrea Elibero: Before we begin, make sure to hit that subscribe button so you never miss an empowering episode filled with real stories and soulful insights.

[00:01:08] Andrea Elibero: Hello, hello. Welcome, we are doing another edition of Soulpreneur Scaling Stories. So I am Andrea Libro, your business coach and scaling strategist, all things scaling or soulful service pros and coaches. So today we're going to talk to another heart centered entrepreneur and hear her story of how she grew her business, her struggles, her.

[00:01:37] Andrea Elibero: Triumphs, her lessons, all the things along the way. So my goal with these stories is really to inspire you to intentionally scale your business, to support the life, this dream life that you want. So today we have Brooke. She is a COO and integrator. Hi. Yes. How are you? I'm 

[00:01:56] Brooke Scott: good. How are you? Oh, fabulous.

[00:01:58] Brooke Scott: Thank you 

[00:01:59] Andrea Elibero: So much for joining. I'm really excited to have you here 

[00:02:02] Brooke Scott: today. Of course. Thank you for having me. Yes. 

[00:02:05] Andrea Elibero: So if you could please introduce yourself to everybody who you are, what your business 

[00:02:10] Brooke Scott: looks like today. So my name is Brooke Scott. Um, I am a chief. Operations officer and integrator. So I'm a specialist in all things, integration and operations.

[00:02:21] Brooke Scott: And I, I got into that specific niche by just kind of like listening to what felt right in my business the entire time. So I got started in the online space in my business about three years ago. Um, we're coming up on three years, so that'll be exciting, but I've really just leaned into what felt right and aligned the entire time.

[00:02:41] Brooke Scott: So whenever I first got started, I got started as a VA. And I did that for a while and I found, you know, where my strengths lie and then, you know, what, what felt right to me and I knew that I needed to shift and scale into another position because I knew I was ready for something different. So I changed to, you know, be an OBM because I had all those capabilities and I did that for a while.

[00:03:03] Brooke Scott: And then I, you know, found myself in the same, you know, path of I want to do this. I want to do this. I still want to do all things I'm doing, but I want to expand in that. So, you know, just I listened to myself and I let myself expand in that area. And I did. And then I shifted into funnel builds and funnel integrations.

[00:03:20] Brooke Scott: And, um, I lived there for a long time and I really enjoy that piece of things. That's, that's where the like main pieces that I work on today. But again, there was no more room for You know, expanding in that, um, area. So then it shifted more into the operational aspect of things and kind of bringing everything together in a way that makes sense, because when you think of your systems or tech, your automations.

[00:03:45] Brooke Scott: All the integrations, everything, you know, in between, in that specific area of things, it, they're all related. So when it comes to the reason, like, why I do that altogether is because I have my entire journey just expanded upon what I already know. Have taken the opportunity to learn and grow in those areas, and I've taken all of that with me my entire journey, and so I'm really maximizing in all of those areas and have just that umbrella term of operations and integration as my, like, quote, role of things, but I don't let that, you know, put me in a defined box.

[00:04:20] Brooke Scott: You're probably always going to see me shifting, but staying in alignment with what feels right for the business, what feels right for me, what I'm doing, what I like to be doing, where my strengths are. So that's, um, kind of like how I got started and how I've ended up to where I am today. Um, and just, you know, my path to get there.

[00:04:38] Brooke Scott: So I want 

[00:04:39] Andrea Elibero: to dig into something a little deeper, because you kept saying it feels an alignment that you're listening to yourself. And this is something that is amazing. And congratulations for doing that, because a lot of people. That, that's a, it can be a fuzzy area. So can you go into a little bit more, especially like the first time that you did it?

[00:04:56] Andrea Elibero: Because a lot of people are like, I was up there, but a portion of my audience and trying to figure that out. So what was like, what did it look like? How did you actually like, yeah, do that? How did you get yourself to know that you were in alignment and like actually? Up level and 

[00:05:14] shift 

[00:05:14] Brooke Scott: things. Yeah, so I mean, I, at first, you know, you wanna think about why you got into this to begin with and to begin with.

[00:05:23] Brooke Scott: We got into this business to have a life first business, right? We want to still do all the things, still work, still, you know, be professional and, you know, not specifically stick in the corporate, you know, mindset, but still have a job and be able to pay the bills and all the things, but we wanna do it. In a way that we're doing something that we love to do.

[00:05:43] Brooke Scott: We're creating, you know, new opportunities as we go and all. Um, so when it comes to the getting started and how, like, I knew when that was, um, like those shifts were happening, I started to feel some sort of, like, strain. Not necessarily, like, stress or anything, but you definitely feel it inside of you whenever you know, like, you're either going to be scaling soon or change is coming.

[00:06:09] Brooke Scott: Um, and it's not a specific feeling, it's just you can definitely See, and like, I talk a lot about leaning into how things make you feel, because you want to be able to, um, you know, not only honor that, but honor, you know, what's going to feel right for you, business, everything goes back to your mission, vision, and your purpose.

[00:06:29] Brooke Scott: So as long as you are, you know, in alignment with that, you know, the possibilities are endless, but It's, I'm not going to lie, it was definitely terrifying to begin with because I mean, especially the first time whenever you're shipping or either going, you know, from part time to full time. I mean, it's, it's a, it's a, it's a big decision.

[00:06:47] Brooke Scott: It's, it's a huge shift. So, um, definitely let yourself feel those feelings of being scared and, you know, walking through all of that for sure. But just know that, You know, if it wasn't worth it, it wouldn't be scary. Um, and if it feels like this is something that you want to do and, you know, want to expand into, don't, you know, keep yourself back from growing.

[00:07:08] Brooke Scott: Don't keep yourself back from the possibility that could be there. And I mean, I think what is important is letting yourself ease into things with also letting yourself, you know, go back and forth if you want to. I mean, there are no rules. There's sense. This is your business, you're the one who, you know, this, this is your business, you're, you're running things, you're, you're calling the shots, and if something doesn't feel right, great, if you're not in alignment with the client, that's why you have contracts where you can, you know, end that relationship, I mean, you just have to come at it with the approach of, my first business, how is this in alignment with what I, okay.

[00:07:45] Brooke Scott: You know, I'm about who I am as a person, and everything that comes into the actual, like, business, like, the actual, like, task or things that you would do, just kind of follows. So that can, you can definitely expand, whether that means your role, or how you're serving, or what you're doing, or your audience, or any of the things.

[00:08:04] Brooke Scott: But the thing that stays, you know, the core, is who you are. And more. entire purpose of the year and, um, you just want to make sure that you're staying true to that and really listening to that. Like I said, it's, it's definitely scary making those shifts, but I think, you know, letting yourself just, you know, be on the ride and try new things and it's also okay to not do new things.

[00:08:27] Brooke Scott: I mean, you can definitely just stick with what you're doing, but definitely don't let yourself, you know, be limited by either fear or The unknown definitely keep yourself open. You are speaking my language 

[00:08:40] Andrea Elibero: all of that Oh, man, it is speaking my language for sure. There are a couple of things in there.

[00:08:45] Andrea Elibero: Those interesting Um, a lot of things there but a couple of things I want to touch back on so Relatedly, so I have a I was speaking with somebody yesterday who is Is a client of mine a coaching client of mine and he had a client that was like from the beginning Love this person working so much doing like general tasks and then they got to a point 

[00:09:07] Brooke Scott: where I was like This doesn't really 

[00:09:08] Andrea Elibero: light me up anymore, but there's a fear of letting this client go, right?

[00:09:13] Andrea Elibero: This is like, oh, this is a really big client. So like, what do I do? They paid me less, now I'm doing this thing. I love you. There's a lot of that and then it just got to the point where where it's like, okay like this is really not lighting me up and like I need to really fully step into my next level and that is totally not, this is like a part of the process.

[00:09:32] Andrea Elibero: Like everybody goes through. Yeah. Something like this in the journey. 

[00:09:35] Brooke Scott: Yeah. I mean, you should never, I mean, I definitely. approach, you know, my client relationships as far as like longevity and, you know, having that good relationship. But I mean, if something is that lighting you up anymore, I mean, if you've been with someone for a long time and you're just ready to make that shift, I mean, the first half of the conversation, there is, you know, movement to be able to shift or expand in that role, but also have the open and honest conversation of, you know, I'm ready to take my business to this either next level, or I'm wanting to shift and focus on something else.

[00:10:05] Brooke Scott: I want to honor that. So I'm going to, you know, I have to put in my notice or whatever, um, and that means you do take, you know, a decrease in your pay for a month or so. I mean, it's, it's going to be worth it whenever you're shifting into something that isn't more in alignment with what you're doing, because you're going to be finding more clients in that specific area.

[00:10:25] Brooke Scott: So you'll be able to expand in those areas. So I mean, like, yes, there will be times where, you know, things might not be as consistent or, um, You know, you might have to take a, a pay cut here, like, like maybe one month or two months, it just really depends, but I mean, it will all come back for full circle, whenever you are sticking true to yourself and you're really leaning into, um, what you're doing and how that feels and how that is going.

[00:10:54] Brooke Scott: I love that, this is... 

[00:10:56] Andrea Elibero: It reminds me of when I was at VA, when I 

[00:10:57] Brooke Scott: first started out, when I was at VA, I had this client, he was super 

[00:11:00] Andrea Elibero: nice, but I was like, it was like through a VA agency, and I was like, you know, I'm starting an apparel business, like, let's get my T. Y. do this thing. And I, that's what I was doing, like.

[00:11:10] Andrea Elibero: Really like silly things that I, I was messing up all these silly things and like, why am I messing this up? Because I was like his personal assistant and that was not my, like, I didn't like it. It was not my thing. So making all these mistakes. So, but same thing, right? It's my client. It was like, oh, it's a lot of hours.

[00:11:27] Andrea Elibero: It felt like a lot of money. I like, oh, what am I doing? It took me like to like get to the point being okay, like this is not serving 

[00:11:33] Brooke Scott: anybody. And that's 

[00:11:35] Andrea Elibero: really what I told. And this is like, We feel this, and it's like, all the people, oh, this is what I told the client, was that I want the best for your 

[00:11:43] Brooke Scott: business, and I'm not that person.

[00:11:45] Brooke Scott: You 

[00:11:45] Andrea Elibero: know, because, like, it's not fulfilling me, and if it's not fulfilling me, then, like, you deserve somebody who is, like, loves doing these types of things. Yeah. So it's really interesting when you grow, especially as a service writer, because you're learning so many things and you find things like, Oh, I'd love to, but then you really have to like take that leap and like jump into it.

[00:12:07] Brooke Scott: Yeah, absolutely. I feel like, um, it's, it's especially important to have those open and honest conversations with your clients. That way you can have that relationship and it's more comfortable in those areas. And I also wanted to speak on, like, it's. It's not wrong or you're not doing anything wrong if you are needing to stay in those positions for a little bit longer for, you know, money reasons or for any other reasons other than, you know, whatever.

[00:12:32] Brooke Scott: Um, so you're not, you know, doing anything wrong if you need to stay somewhere for a little bit. It's not in the line. Follow, you know, your plan and what feels right, and if that means sticking with this person and whatever, rounding it out for a while. I mean, sometimes you just have to do what you have to do, but still, you know, be honest with yourself and have those conversations.

[00:12:53] Brooke Scott: Um, so that way, I mean, either things can expand and grow in that specific area or get, you know, a little bit better, or at least they're aware and can start, you know, the, the planning process of either replacing you in X amount of time or whatever. So I think it's just, it goes back to having those conversations as well.

[00:13:09] Brooke Scott: But you're not, you know, doing anything wrong if you need to stay. So definitely don't feel like you have to just make the jump when we're telling you like, Oh, it'll be okay. Don't worry about it. Because I mean, like, feel the feelings, right? Like, yeah. Through it. I mean, it's, I mean, we're human. It happens.

[00:13:24] Brooke Scott: Um, so, I mean, just listen to yourself and if you decide that you need to stay for a little bit, do it. If you decide you want to leave. That's what this is all about, leaning into that and being in alignment with yourself and stepping into being a CEO and stepping into owning your business. And you're not just a contractor.

[00:13:43] Brooke Scott: You're not just a specific person on someone's team. You're also this expansion. Um, Outside of that, with your own business, um, and all of the things. So you got to keep that, you know, on the back of your mind. Yeah. And 

[00:13:57] Andrea Elibero: your business is your number one client at HouseRV because right. Like you're a 

[00:14:02] Brooke Scott: business learner.

[00:14:03] Brooke Scott: If you don't treat your business like a client, you're going to forget to do things, you're going to forget to make content, you're going to forget to update, you know, your website. I mean, all of the things, I mean, yeah, you have to treat yourself. 

[00:14:16] Andrea Elibero: Uh, do you carve out CEO time for yourself and your calendar?

[00:14:20] Andrea Elibero: What are ways that you treat yourself like a client? How do you treat your business? 

[00:14:25] Brooke Scott: I treat my business like a client, um, as far as like whenever I'm sitting down either planning my entire week out or every single day I do this, um, in the morning, I'll sit down and focus on like, what are my priorities first for like my clients and what needs to get taken care of.

[00:14:39] Brooke Scott: And then I adjust my capacity based on my time. So that way I can make, you know, realistic expectations for the day and for my people. And then I can touch on things that, um, I would consider a priority for myself as well. So I keep a good balance on the day to day. And then typically, I take more of a CEO Friday approach because some of my clients have Fridays off.

[00:15:00] Brooke Scott: So if I'm doing the majority of my business, I'm typically doing it on a Friday. But I do kind of keep things throughout for the week because I also want to be in my business, you know. More, more than just, you know, one day, I don't, I don't want to just take a CEO a day, like I want it like I said, it's a client and I want to be in there every single day.

[00:15:20] Brooke Scott: I want to be continually optimizing. I want to be introducing new things or cleaning things up or being present and, you know, providing value to showing up. Um, I think that's just The most important thing, definitely showing up, at least for yourself or your business, whether that is, you know, behind the scenes doing something or on socials, whatever that looks like for you, but definitely don't forget that that's still a client.

[00:15:46] Brooke Scott: It's not just your business. Is it just you serving other people? Yes. That is the primary. intention of the things because you have to have clients and all of that, regardless of what offers you have or whatever. Um, but I mean, your, your business is still your client. You still have to do all those things for your business.

[00:16:07] Brooke Scott: You have to set up all the same things. 

[00:16:09] Andrea Elibero: Yeah. Yeah. And you can't show up well for your clients unless you show up for your own self, for your own business. Right. Cause you have to set up, we're all big systems people. Right. Do you have to set up? systems on the back end, all of the things so that way you can serve them at this high level, right?

[00:16:27] Andrea Elibero: Like not to do that. Speaking of offers, I'm curious, I think it would be really good for people to hear like what your offers are, 

[00:16:34] Brooke Scott: like how you set them up and how 

[00:16:36] Andrea Elibero: this is in alignment with this life, with, with your life first approach. Because I think this is important that a lot of 

[00:16:43] Brooke Scott: people forget this.

[00:16:46] Brooke Scott: Yeah. So the offers that I have right now, I have primarily one to one operation work, and then I have project based work. And project based work is kind of like where I'm leaning into, like, focusing, um, not that I'm, like, putting my clients on the back burner. I'm definitely, you know, serving the clients that I do have, but I'm also booking either VIP days or VIP weeks or, you know, week sprints, depending on what the person is looking for.

[00:17:09] Brooke Scott: But the reason why I'm focusing on, like, that and leaning into that is because I really, really enjoy that aspect of. Keeping things open in that project perspective. So, um, In those containers, I do implementation, I do funnel integrations, I do, you know, email setups, I do, um, CRM platform setups, I do, um, migrations, I mean, there are so many things that I do under that umbrella of things, and I don't leash it down because I want to continually learn, and this is the area where, you know, I, I feel good, this is the area where I, You know, and exceeding this is the area where I'm expanding and growing because I'm also learning this time.

[00:17:49] Brooke Scott: So, um, just that's how that is in alignment with what I'm doing. I'm not only serving my clients, my one to one and being really intentional and having those relationships and helping grow their business. And, you know, Um, Providing the value and the, you know, transformation that I promised when I signed up for them, uh, signed up with them.

[00:18:08] Brooke Scott: But I'm also opening the door to this other side of things where it's more of a short term relationship. And I'm achieving all of these things in different platforms, in, you know, different ways, and letting the, that client, um, also take that and, um, like they're not. So when I, when I say that, what I mean is.

[00:18:29] Brooke Scott: I'm not someone who's going to push a platform on you. I'm not someone who's going to push a specific way of doing something on you. Because at the end of the day, this is your business. What I'm going to tell you is like, yes, there may be limitations to XYZ platform, or this and that might not work because what you're wanting isn't possible in this, you know, capacity.

[00:18:49] Brooke Scott: But I want to be able to give you that knowledge, that way you can make decisions since you're the business. You're the one paying for the platform. I'm not here to, you know, push anything on your sales and in that perspective. But. Um, like I said, the, the project piece is really where, um, I get to thrive and that's just one of the things that is like the most important to me because I get to, I get to learn, I get to grow, I get to serve people in different ages, that's another thing that I don't really like hone down on.

[00:19:15] Brooke Scott: I do have an area of things I work in, but when it comes to operations systems, integrations, all of that. Everyone regardless of the niche needs that. So I want to be able to serve multiple different niches, you know, in this specific space, um, and be able to approach my other clients and be like, well, We actually, um, approached it in this perspective in, you know, this e commerce business.

[00:19:41] Brooke Scott: Or we actually implemented this other type of thing in this coaching business. Let's try this and that. So it opens the door for more optimization to happen. For more, you know, brainstorming to happen. Because I mean, I'll be able to bring in that knowledge from other, um, areas as well. So that's kind of like how I, I keep an alignment with that.

[00:20:00] Brooke Scott: You know what I 

[00:20:00] Andrea Elibero: love, uh, about what you said, is that 

[00:20:03] Brooke Scott: you basically 

[00:20:04] Andrea Elibero: broke all the codes, right? Yeah. Like, Yeah. Yeah. Which is amazing, and 

[00:20:09] Brooke Scott: you have a successful business. So, 

[00:20:11] Andrea Elibero: I really want to, cause I also, I preach like, alignment, intentionality, like, don't cookie cutter, like, we're not cookie cutter over here, like, you have to create a business that stimulates you.

[00:20:21] Andrea Elibero: So, like, similarly, like, I'm 

[00:20:23] Brooke Scott: a multi passionate 

[00:20:23] Andrea Elibero: person. I have. I do many things in my business and, and that would also be something that, like, maybe certain coaches or whoever, like, would not advise, right? Right. We hear it all the time. Pick one thing, be the expert at it. Yeah. Do it, find your niche, speak specifically to those people.

[00:20:43] Andrea Elibero: This is the message you get over and over and over 

[00:20:45] Brooke Scott: again. Yes. You're like, I would start like, no. Well, my thinking is like, I think when you're just getting started, It's good to kind of lean into that, that way you can find where your focus is, but don't let that hold you back as far as like the limitations of expanding or, um, getting into different areas or, or breaking those rules like we talked about.

[00:21:07] Brooke Scott: I mean, I feel like when you're getting started, you need to kind of have a little bit more structured foundation. So that way you can kind of get more familiar with things. But, you know, when you're at, you know, the point like where I am, it's, I. I don't want to pick a niche. I, I, I don't want to have like, I can help you in this, this, yes.

[00:21:22] Brooke Scott: I have these capacities. I can help you with, I can't give you a, um, an outline of every single thing that helped every single person with, because I approach everything custom. I'm going to help you in a customer. I'm also not going to only push this platform on you. Like if you want me to set up the Sado, I will, if you want me to set up honey book, I will.

[00:21:40] Brooke Scott: I mean, I can do those things. So I think, um, when you start out, yes, I think a little bit, but I think as you go on kind of like Letting go of that and really just not letting yourself focus on like, okay, well I have to have this one offer. I have to have this one audience. I have to have dah, dah, dah, dah.

[00:21:59] Brooke Scott: Because you don't, yes, you should have like a generalized like, you know, knowledge of the things 

[00:22:04] Andrea Elibero: because you 

[00:22:05] Brooke Scott: your 

[00:22:05] Andrea Elibero: best audience, right? So you need, as long as you have aligned messaging, And your messaging works, and it doesn't matter. You, it's your business, you get to do what makes you feel good. If you want to do a million things, then do them.

[00:22:19] Andrea Elibero: We just have to figure out how, like, how to package it together so it makes sense. If you want to focus on one thing, Then do that. It's what feels good for you and that's the thing like that's the only way that you're going to scale is by writing what you're passionate about. And you're passionate about learning.

[00:22:38] Andrea Elibero: You're passionate about growth. You want to learn and it keeps you interested, right? 

[00:22:41] Brooke Scott: That you're learning about all these different businesses. Yeah. So, yes. And I, I will say that whatever you do get to the point where you're scaling, I'm going to let you know like. When it happens, it's going to happen and it's going to happen fast.

[00:22:52] Brooke Scott: And then once you're on that like path, it's just going to keep getting quicker. So the importance of really getting yourself, you know, aligned and set up and all of her things is, is it's super, super, super important. It should be like one of your main focuses. And that's why you should treat your business as a client, because if you're not creating that foundation, when you do get to the point of scaling.

[00:23:13] Brooke Scott: I mean, you're going to be able to take off, yes, but I mean, you're going to have to stop here and there to be able to fix all the stuff that you didn't, you know, set up to begin with. So, I mean, that's, it goes back to why you should treat yourself. As a client, because you should be making progress, so, you know.

[00:23:29] Andrea Elibero: Lead your business, and like, not let your business lead you. Like, I tell this VA. Like, when I was a VA, I got all these clients, and then all of a sudden I had this VA agency. that I didn't want. And I was like, wait, like, so at that point, and I like, I just had a post about this today and then I, and then I was like, okay, I don't want it.

[00:23:48] Andrea Elibero: became an OBN. You have to be like, and that's where it comes into like, what do I want? How do I want my wife to be set up? Like what, like taking that time to prep it. So that way you don't have to burn your business to the ground like I did. 

[00:24:02] Brooke Scott: Absolutely. Yes. 

[00:24:05] Andrea Elibero: So what is your big, or what has been the biggest hurdle?

[00:24:10] Andrea Elibero: Well, you could pick one in your journey to 

[00:24:12] Brooke Scott: scale. Hmm. I think my biggest hurdle would be,

[00:24:22] Brooke Scott: I don't know, I mean, you could kind of like approach it different ways, I feel like, but I feel like it goes back to not listening to yourself and like, let the seer, the limitation, that, that release before you even like try and do anything about it. Um, I think that holds you back. And I mean, it held me back for a really long time.

[00:24:41] Brooke Scott: Even speaking about going full time on my business, I, I was part time. Technically, I worked a separate job, and I basically was full time though, and then I said like, yeah, it, I was said I was part time, but it was basically full time, um, and I, I let myself do that for like 900 million monies because I was sincere, because I was like, well, I'm not going to be able to do this or that.

[00:25:03] Brooke Scott: Okay, well, as soon as I did and I made that job, I mean, I was already full time, but I also had the space to be able to do other things, too, so, I mean, I think what, as far as hurdles goes, one, just like, not listening to myself and then not leaning into that and letting that fear, um, I mean, another hurdle is just, like, not knowing what you don't know, so I mean, like, I definitely would suggest, um, professional development as much as possible as far as, like, growing yourself, investing in yourself, in your business, whether that means hiring support or whether that means, you know, stepping into a program to help you kind of be well rounded and all of the things, so that way you can still make, like, continuous Anyways.

[00:25:48] Brooke Scott: small improvements and growth, um, along the way. So I feel like, um, that's something that you should also do. Um, but yeah, just the hurdle of. Not knowing what you don't know, and then the, the fear of not letting yourself do it because you're just, you're, you just don't know, and 

[00:26:09] Andrea Elibero: you're just, um, I think that's a lot of that.

[00:26:09] Andrea Elibero: Mindset is 80%, right? Like, mindset is the whole thing, because you can learn, you can learn all of this, and really, it's, a lot of people hold themselves back. imposter syndrome, the limiting beliefs, all of these things, and, and, look what happened, I didn't feel it, but, Having the tools to get over it is the 

[00:26:27] Brooke Scott: most important thing.

[00:26:28] Brooke Scott: I mean, it's, it's that, and it's also, people also think that they have to recreate what someone else has in order to be successful. They have to prevent the, the platforms that so and so guru has to be successful. They have to do every single thing that person does. They have to post 55 million times a day.

[00:26:45] Brooke Scott: Like, no, I mean, you don't know the way that I, the way that I approach it, especially when it comes to showing up in like doing my content. I, yes, I made a plan, but I just went with it. I didn't, like, I wasn't structured with it. I didn't make sure that I did this, this, and this. It was... You know, if I had, you know, the capacity to do it that day, if it felt in alignment, I just wanted to make sure that I was providing value as I went along and showing up because those are the main two things I was focusing on was providing value, showing up, showing my things.

[00:27:16] Brooke Scott: Um, so I mean, you don't have to recreate the wheel or someone else. You don't have to do a million things at one time. You don't have to do any of that. Your business is your business, your business is custom, and your business should be led and driven by you. 

[00:27:34] Andrea Elibero: A hundred percent. I always say that it's the same things.

[00:27:37] Andrea Elibero: We're on the same page. Is that yeah, cookie cutter things like your magic is different than this coach's magic. Their business is at a different level. Don't think you have to have everything set up perfectly beautifully a hundred percent to start. Like that's just, that's a limiting belief that you're just holding yourself back.

[00:27:51] Andrea Elibero: It's 

[00:27:51] Brooke Scott: all step by step. Like just 

[00:27:54] Andrea Elibero: do it. Just take the next step. Take the next step. 

[00:27:57] Brooke Scott: I mean, even if it's just like, you don't need a, um, CRM platform to be able to have a inquiry form for people to work with you. Literally, just send them an email or put it on a Google Doc. I mean, right? That's 

[00:28:08] Andrea Elibero: for later. Get started.

[00:28:10] Andrea Elibero: Just get started. You're holding yourself back and then, yeah, get the 

[00:28:13] Brooke Scott: Sierra. Get your dubstables. Yeah.

[00:28:20] Andrea Elibero: That's for sharing all the wisdom. Let us know. Let our people know how they can stay in touch with you, if you have any gifts to share. And, yeah. 

[00:28:32] Brooke Scott: So, I mean, you can find me here on Instagram. This is where I show up the most, but I do have other socials as well. So, you could probably find me under the same username everywhere else, but if you want to find me.

[00:28:43] Brooke Scott: What is your username? Oh, it's at ops. analyst. brook. So that's my Instagram. Um, so that's, like I said, the majority of like where I show up. Um, and then as far as cause I like working together, um, I, I do the, uh, VIP projects and whether that is a. day capacity, week capacity, sprint capacity, whatever that looks like for your business.

[00:29:06] Brooke Scott: I'm here to help you. Um, I also have a done with you approach where it's more of an intensive based. Um, so that way I can teach you and provide you that value as well as walking you through things. So that way you can get things taken care of without needing to hire out high ticket. So I have that container as well.

[00:29:24] Brooke Scott: Um, yeah, that's kind of how you can work with me and connect with me. I do have, um, two freebies right now on my site. I have a alignment, uh, webinar for keeping your systems and operations in alignment with your business. So that is, um, on there. And then I also have a systems master checklist going through, you know, onboarding and all the automations that you would typically need for, uh, that process.

[00:29:47] Brooke Scott: So I think those two resources are super valuable, um, when it comes to 

[00:29:51] Andrea Elibero: Amazing. And thank you so much for sharing, Brooke, it was a lovely one. And everybody 

[00:29:56] Brooke Scott: go and hang out with Brooke because she knows what she's talking about. Thank you so much. So that is all.

[00:30:04] Andrea Elibero: Thank you so much. for joining us today. I really hope you found inspiration and insights from today's episode. You know, scaling your business intentionally and from the inside out is a transformational process. But I'm here to support you every step of the way. Head on over to DancingLeafSolutions. com slash resources for free tools to help you do just that.

[00:30:23] Andrea Elibero: And thank you again for being a part of the Soulpreneur Scaling Stories community. Your presence and dedication to growth inspire me every day.