Marketing Blueprint: How To Build Your Content Plan

Ever wonder how to craft a marketing strategy that's as solid as a well-built house? This is exactly what we're unpacking in today's episode. Picture your marketing efforts as a home construction project, where the foundation is your hard work, your website and reviews form the walls, and social media is the roof – crucial, yet not the core living space. But it's the email marketing, the cozy interior where real connections are made, that truly transforms visitors into devoted fans. We're laying out the blueprint to turn your online brand into a home, where customer loyalty isn't just a visitor, but a permanent resident.

As we draw back the curtain on these strategies, we also shine a light on the importance of focusing on the most profitable areas of your business, ensuring that every marketing move is an efficient step towards a higher revenue. And just like a chimney allows smoke to escape, this approach lets you cast off less profitable ventures. With these insights, you'll have the tools to build an engaging digital domicile that beckons customers back like a family gathering. So, pull up a chair, and let's furnish your marketing strategy with lasting impact.

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Transcript

Speaker 1 0:01

Welcome back to another episode of Boost your Visibility. Today, we're going to talk about your marketing blueprint. I'm giving you an entire blueprint of marketing. The idea behind this was to take the confusion out of marketing. I know a lot of us do marketing tasks, but we don't always have a full picture of what the moving parts are, why we're going from one platform to another and what the whole purpose is. So I'm going to give you that today, and I would love your feedback to hear if this is helpful and if it gives you more clarity by the time we're done. So I'm going to use the analogy of building a house, because we're building our marketing house, our online brands house. It might be invisible, but it's there, and the foundation of it is all of your hard work to date, all of the work that you've put into your business, the people you've met, the jobs you've done, everything that you've completed. Even if you're brand new, there's a lot of legwork likely that you've already done. So that foundation is in place. Now we need to build the walls, and the walls of marketing.

Speaker 1 1:08

The framing is your website and your five-star reviews. Those two things need to come next before you start venturing into Facebook and Instagram and all of those things, because human behavior right now on social media is, let's say, you've already got your website, your reviews done or you don't, but you've posted something really awesome on Instagram. It's gone viral to your target market and people are seeing it in their feed and they're like, hey, I can really see myself wanting that service or product. I'm going to go Google them. That's what people do now. They go to Google and they type and they search the name and look for a website and then they look for reviews on Google. It is what it is and that is what's happening with human behavior. With making purchases, especially when money's a little tighter here in the US, people definitely want social proof that a company is legitimate and that they can trust you. So the website and five-star reviews are the framing and they're what hold up the house. They're critical.

Speaker 1 2:15

If you have neglected to have good framing with your website and your five-star reviews, you should really be looking at that. I recommend a WordPress website if at all possible. If you have Squarespace or another type, just work on getting your description and your title very SEO friendly and you can Google that, get more information or you can message me if you have questions and I can bounce ideas with you. For more five-star reviews, ask your customers. I have written a small e-book that you can purchase online if you want to. That's not why I'm creating this podcast, but if you're really stuck and you need a process, I have a foolproof process that works to build five-star reviews quickly. But really it's just asking your customers when they're at their happiest moment in the process. Hey, would you give me five stars? Here's a link. Make sure it's clickable and get them to give you five stars if at all possible. So that's your framing.

Speaker 1 3:17

Next is the roof, and the roof of your home, your home that you're building for your customers and your online brand is all your social media. It's Instagram, facebook, pinterest whatever you use for social media that you know your customers are hanging out on. That's the roof and that's like the topper. That's not the end. All be all of your marketing. That should not be your foundation or your framing. It should be the roof. It's what holds people together in an online community that, basically, you're following. Your followers are your online community. Think of that as your roof. That comes after you've built your foundation, your framing. So then the furniture that you put in your house, the things that you place in there to keep people staying, that they want to come back and visit, they want to sit and have a conversation on the couch.

Speaker 1 4:22

That's email. Email is what keeps people engaged and coming back. It's not social media anymore. If that's disappointing to you, I'm sorry. Social media is in a different place than it was two years ago and it definitely has its place, and there are a lot of people that have built great communities on social media. But people have gone very private and that is in their email inbox, where they feel comfortable and connected and like they're hanging out with you. If you write your emails in a way that is real and authentic and not salesy with a lot of graphic design and boxes and templates, a true, sincere email once a quarter or once a month goes so incredibly far to converting people from leads into sales or converting people that have already purchased from you to come back. They forget that you exist or they forget that you're offering something new, or they forget how they felt when they talked to you, and your emails should have them kind of coming into the house sitting down in the furniture getting comfortable once a month or once a quarter.

Speaker 1 5:28

Now, if you have all of these things in place, you have your foundation of your hard work, your reputation, all the past customers in place. You have the framing with a great website or even in-process website that you're working on and you're growing those reviews. You have your social media that you're posting on two to three, maybe four times a week and all of those things are working and you're very focused on the type of customer and the type of sales you want to make. The chimney and all the smoke that comes out of that house are the things that you don't want anymore. If you do this right let's say that you're a builder or remodeler and you want to stop focusing on being everything to everyone. Same applies to photography. If you're wearing yourself out in whatever it is that you're doing, the way that you build your structure, you can always change it and shift it to be very focused on what brings you the highest revenue and market to that. And then the smoke that comes out of the chimney all the things that go away are the things that make you exhausted and tired and you don't enjoy. All of that burns off. All of the extra tasks that wear you out will go away and in your house, will be your target market, your customers that you want to continue working with and have the highest value to you for return on your investment in your marketing. I hope that this made sense for you and I'm here if you have questions about marketing and your marketing plan.

Maximizing Email Marketing for Customer Loyalty

Speaker 1 7:02

Now, these are marketing pieces. It's not necessarily a marketing plan. There should be a bit of a plan for each one of these pieces. I mean, your foundation is there. Your website and five-star reviews. They're ongoing. You need to maintain it's just a maintenance thing and make sure you're keeping up with it.

Speaker 1 7:21

Social media the roof of your marketing. That, again, is a few times a week. Email once a month or once a quarter. Definitely. If I had to pick one piece of the puzzle of this entire house, once you have it built, email is the key. It unlocks the door, it invites people in to hang out and to stay connected with you. Loyalty customer loyalty is not what it used to be and email builds that loyalty. It keeps people coming back. So that's it for today's episode. Let me know if you have questions. I'd love to hear from you of what's working for you, what's not working for you, if you found more clarity with this, please subscribe. Please give a review if you could and like this video. I look forward to seeing you on the next episode of Boost your Visibility.