Boost Your Visibility: Simple Marketing for Small Business
Social media marketing, small business marketing, and content strategy that actually works—for creative entrepreneurs, photographers, and service-based business owners who want to grow with clarity, not hustle.
Hosted by photographer, personal branding expert, and visibility strategist Brenda Eckhardt, this podcast delivers honest conversations, mindset shifts, and practical visibility strategies to help you attract the right clients, simplify your content, and show up with purpose.
Whether you're building a brand, navigating digital overwhelm, or just want to feel more confident showing up online—this show is your reminder that you can grow your business without burning out.
For women in business, creative entrepreneurs, and small business owners ready to grow with heart, this is your space.
Episodes
28 episodes
YouTube Shorts for Small Business: My 218K View Strategy
YouTube Shorts are the #1 low-effort, high-return marketing tool for small businesses right now.In this episode of Boost Your Visibility, I’m sharing why I went all in—and how one cap & gown Short hit 218,000+ views, broug...
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Season 3
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Episode 6
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10:42
Stop Everything: Google AI Search Just Changed the Rules
Google AI content is transforming search and requires immediate attention from businesses. By September or October, businesses unprepared for this shift may face significant challenges in being found online.• Create content that answers...
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Season 3
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Episode 5
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10:21
Why Pinterest + YouTube Still Matter in 2025
If you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you.You’re showing up. You’re posting consistently. You’re doing what’s “right.” But it still feels like no one’s seeing it. I get it—and I’m break...
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Season 3
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Episode 4
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16:13
Why Clients Are Taking Longer to Book in 2025 (And How to Stay Visible)
Feeling the squeeze in your local, service-based, or creative business right now? You're not alone. The market is shifting, consumers are taking longer to make decisions, and many entrepreneurs are panicking – but this isn't the time t...
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Season 3
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Episode 3
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12:16
Starting a Creative Business? Here’s What I’d Do Differently
Starting or restarting your creative business in 2025? Here are the 5 things I’d do completely differently—and the 2 things I accidentally nailed from the start. If you feel like you’ve built your business backwards or waste...
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Season 3
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Episode 1
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11:53
2025 Starts Here: Get Unstuck Now
Feeling stuck in your marketing in 2025? It’s not about adding more platforms or chasing endless ideas—it’s about refining your strategy and authentically reconnecting with your audience. 🎯 In this episode, we’ll tackle key marketing hurdles an...
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Season 2
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Episode 4
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7:08
How To Grow Your Local Business Fast When Traffic Is Down
Are you stuck trying to figure out how to grow your local business? Has foot traffic been down? Just posting on social media isn’t enough anymore—but don’t worry, I’ve got you covered!In this video, we’re diving into simple strategies t...
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Season 2
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Episode 3
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10:38
How To Build a Photography Business in 2025: What I Did vs. What I'd Do
Ever wonder what it really takes to build a thriving photography business in today’s fast-paced world? Everyone has a camera, and this career is not for the faint of heart. Looking back at my 20-year journey, I’ve managed to evolve, scale, and ...
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Season 2
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Episode 2
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20:44
My Story: Senior Photographer to Social Media Success
How I grew my business without Paid Ads. What if the key to future business success lies in the hands of today's high school seniors? Join me as I explore how my journey from x-ray tech to thriving entrepreneur can inspire your own path. In thi...
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Season 2
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Episode 1
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10:44
How to Find and Work With a Virtual Assistant in 2025
Guide to finding, hiring, and working with a VA. ➡️
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Season 1
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Episode 19
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24:04
Marketing Blueprint: How To Build Your Content Plan
Ever wonder how to craft a marketing strategy that's as solid as a well-built house? This is exactly what we're unpacking in today's episode. Picture your marketing efforts as a home construction project, where the foundation is your hard work,...
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Season 1
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Episode 18
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8:18
The Refresh Button: Fitting Self-Care into a Full Schedule
Ever felt like the constant grind leaves you drained and ready to crash? That's what hit me after wrapping up my latest project, and it led to a revelation about the power of stepping away. In this heart-to-heart episode, I peel back the layers...
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Season 1
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Episode 17
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10:26
Viral Storytelling: Reesa Teesa and More About Tiktok
Unlock the secrets to creating viral content as I bring you behind-the-scenes insights from TikTok storytelling phenomenons Reesa Teesa and Brooke with the car. Ever wondered why some stories captivate millions and escape the dreaded '200 views...
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Season 1
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Episode 16
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6:34
Consultations That Convert To Sales: Skyrocket Your Bookings
The secrets of client conversion mastery with Brenda Eckhardt, a seasoned expert in photography and marketing with two decades of experience. Brenda unveils her foolproof strategies for elevating client consultations, blending fun and ease into...
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Season 1
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Episode 15
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22:13
Why You Feel Stuck: Mindset Shift
Unlock the secrets to a marketing strategy that truly resonates with your audience. Our latest episode peels back the layers on why your business might not be reaching its full potential, focusing on the customer experience rather than just the...
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Season 1
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Episode 14
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7:16
Five-Star Reviews: Transform Happy Customers Into Social Proof
Ready to unlock the secret behind skyrocketing your business's online presence? This episode is your golden ticket to mastering the art of accumulating five-star reviews, which are way more than mere compliments—they're your ladder to top-tier ...
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Season 1
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Episode 13
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9:13
Goal Setting That Aligns With Your Head and Heart
Ever feel like your business is hibernating through the winter months? We're peeling back the layers of the off-season to reveal its hidden opportunities for growth and rejuvenation. Join us as we draw inspiration from Wisconsin's picturesque s...
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Season 1
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Episode 12
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8:09
ChatGPT Hacks for Busy Entrepreneurs: Streamline Your Online Marketing
Unlock the secrets to transforming your brand's digital presence with a tool you might be underutilizing—AI, specifically chat GPT. This episode is your golden ticket to creating content that not only speaks in your brand's unique voice but als...
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Season 1
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Episode 11
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5:26
What's In and What's Out on Social Media in 2024
Ever wonder what the future holds for our social media feeds? Strap in for a journey to 2024 where authenticity reigns supreme and shallow 'like-chasing' is a thing of the past. We're peeling back the curtain on the anticipated trends of the di...
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Season 1
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Episode 10
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8:22
Social Media Survival Guide for Busy Business Owners
Feeling the entrepreneurial squeeze as you juggle social media marketing with a million other tasks? Take heart and tune in, because I'm peeling back the curtain on how to thrive online without a full-time social media manager. With a treasure ...
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Season 1
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Episode 9
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10:39
Is Social Media Really Dying Out? 2024 Predictions
What if the traditional methods of social media marketing are no longer effective? Picture this: you're crafting compelling visuals that narrate a story, creating platform-specific content, and utilizing short-form video to captivate your audie...
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Season 1
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Episode 8
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18:59
How To Find The Perfect Social Media Manager For Your Business
Ever wondered what to look for when hiring a social media manager for your business? You're not alone. In this insightful conversation, we have the pleasure of hosting Brenda Eckhardt, a seasoned photographer and social media marketing coach, w...
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Season 1
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Episode 7
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4:04
Email Campaigns For Lead Generation and Stronger Customer Relationships
Are your lead numbers down? Are customers engaging less and growing distant? Let's change that and generate qualified leads. In today’s world where people are increasingly feeling disconnected and private, Brenda Eckhardt, shares some muc...
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Season 1
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Episode 6
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4:59
Business Boom: The Email Advantage Using Convertkit
Wondering how to propel your business to greater heights? Imagine having an entire community in your inbox, interested in your products and services, ready to engage with your brand. Promise us you're ready to leave the summer mode behind and b...
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Season 1
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Episode 5
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6:55
Kick-Start Your Business Online: Strategies To Grow Your Digital Presence
Has your business been a little quiet online lately? Are you looking to reignite your digital presence and connect more effectively with your audience? Buckle up and join me on this journey to breathe life back into your online business. You'll...
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Season 1
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Episode 4
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6:09