Episode One - The Evolution of Affiliate

Gen3 Marketing is delighted to unveil a brand-new podcast series. Titled ‘Actionable Insights’ and hosted by Kerry Curran, the series explores learnings and thought leadership to improve your affiliate marketing program.

In the first episode, Kerry uncovers the ‘Evolution of Affiliate’ with special guests Michael Mcnerney, founder of Martech Record and Adam Weiss, former SVP of the Rakuten Affiliate Network. 

In conversation with Mike and Adam, Kerry uncovers the significant growth that the affiliate platform has experienced in the past decade, the nomenclature of affiliate, the rise and rise of commerce content, and what to expect for the future of the industry.  

Michael Mcnerney: 
Michael is the founder and publisher of Martech Record, a trade publication that covers the intersection of marketing, content & commerce with a focus on affiliate and partner marketing.

Adam Weiss: 
Adam has more than 20 years of leadership experience in the affiliate & digital space.  He is the former SVP/GM of the Rakuten Affiliate Network and currently runs his own consulting practice where he works with publishers & technology partners providing solutions around strategy, partnership development, & increasing revenue.  Adam also serves as an Advisor to Martech Record.