LBX Collective
The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.
Join our online community at LBXGalaxy.com!
Proudly sponsored by Intercard!
LBX Collective
Sound Off #49 - Cashless Entertainment Revolution, Cybersecurity Challenges, and the Future of Amusement Venues
Sponsored by Intercard!
Industry expert Kevin Williams joins us to unravel the exciting transition towards cashless environments in location-based entertainment. Discover how this shift is revolutionizing security, efficiency, and inclusivity, while maintaining the nostalgic charm of physical cash. We dive into strategies like reverse ATMs that ensure everyone can join in the fun, even in a digital-first world. Through engaging discussions, we highlight the delicate balance between embracing cutting-edge technology and cherishing traditional experiences.
Our episode takes a serious turn as we address the mounting threat of online malware attacks. Personal stories shed light on the chaotic aftermath of ransomware and underline the urgency of robust cybersecurity measures. Then, we shift gears to Chuck E. Cheese's bold $350 million brand makeover, fueled by partnerships with the Harlem Globetrotters. We also explore the contentious pricing decisions at Disney, juxtaposed against Universal's promising Epic Universe expansion, as both giants strive for guest engagement and loyalty.
We wrap up with an overview of game-changing trends in the amusement industry. From mergers and the rise of live play machines to the integration of VR and AI in entertainment venues, innovation is at the forefront. Anticipation builds for the upcoming SIE Expo in London, where we'll showcase groundbreaking advancements in Social Immersive Entertainment. As we gear up for our milestone SoundOff number 50, expect something extraordinary for our dedicated listeners. Stay engaged and excited as we continue to bring you the latest insights and developments in the world of entertainment.
Are you on the edge of your seat Because we're about to sound off with Kevin Williams On today's latest trends in location-based entertainment, brought to you by the LBX Collective your community to connect, engage and inspire.
Speaker 2:Alrighty everyone, let's buckle up. Well, welcome back guys. Here we are, episode 49. Glad to see your faces again. Well, I guess we're not actually seeing your faces. Glad you're here watching our faces, though. As always, today we're going to be diving into the latest trends in business and technology in the entertainment space, but before we get started, as always, mr Williams, what do you have for us?
Speaker 3:Oh well, is it time we fully move away from using cash.
Speaker 2:Oh, I hope so.
Speaker 3:Well, fundamentally, the cinema industry has moved away. You know they look down their nose at you if you turn up with the green stuff or the blue stuff depending on which country you're in or the orange stuff. The issues are that cash creates vandalism and also staff problems. I'm not going to accuse our hardworking, poorly paid staff from trying to augment their wages by a little bit of skim, but that is the problem with cash. It does put that out there. Maybe we're at the point in our industry where we're charging quite a considerable amount of money for the entertainment experience and we are now not dealing in ones and twosies.
Speaker 3:The majority of us, of course that we should actually move to a pure electronic payment model for the transaction, and there are benefits to that. The biggest benefit is that you don't have to deal or carry cash. You don't have to break a 20. You don't have to deal or carry cash. You don't have to break a 20. You don't have to do that. You say your facility is e-payment only, and if the people coming to your facility do not have credit cards or the capability of using mobile phone payments, then you'd better make a serious consideration if you're aiming for the right audience or not, because there is analytics to show that if you're dealing in cash, then the 7-Eleven problem. So we say, if you like people wearing tights on their head and carrying weaponry, then maybe you like dealing in cash.
Speaker 3:Also, you can still deal in cash in small amounts to break certain individuals or if there is a problem with an electronic transfer, but it means that your facility on the majority doesn't deal in cash. That is the proposal I'm making. The savings in handling security and vandalism would be noticeable.
Speaker 1:Yeah, yeah, I think all of those are the benefits. I think that, in order to take, maybe, depending on your demographics, depending on your location, take a more egalitarian approach, I think, as long as you have maybe a reverse ATM or something like that, where people can basically turn in cash and create that, turn that into a game card or some sort of Visa card or whatever on site, like those things exist, I think, then I would be all in favor of a cash, basically a cash-free or cashless environment. There are people who don't necessarily, you know, carry weaponry, that also primarily earn their living through cash. You know they get paid in cash, right, of course?
Speaker 1:And those people want to spend money and want to, you know, come to have, you know, have their birthdays, everything else there, and so I think that, as long as we have the ability to convert that, I think all the other benefits of not having cash behind the counter and having people exchange cash and then having to take big bags of cash to the bank late at night when you're leaving, I think all those things are good reasons to get rid of it. But I just want to make sure we're still providing a good experience for those who may be unbanked.
Speaker 3:And I need to be very clear. I mean 99, not 100%. We're inclusive, not exclusive. I do not suggest that we have a big sign saying go away if you deal in cash. It is the majority of your business should be e-payment.
Speaker 2:I need to be very totally, totally agree I just think the the cash of that is that you have to make it so easy for people to put money on cards. Then you cannot make it a five-step process like. The challenge I always had was like if I had a bunch of kids running around, I was just going to give them each a five dollar bill or a ten dollar bill to go get tokens to play the games. And this way now I have to go figure out how to split money and put it on my card with my visa.
Speaker 3:I just make it easy for me to load cash onto those cards so that we're not losing that extra dollar from the parent putting on the cards or remember I was talking about the robots and the kiosks many sound offs ago and I was saying that the kiosks and the robots are there not to replace people but to focus people on the priority jobs. I would actually say that it would now be a human beings task to take the money from the customer and load it up onto their card for them as a service, because you are now focused on a cashless process. So you go no, no, we still take cash. It's just that we will handle it personally for you.
Speaker 2:Yeah, that makes sense.
Speaker 3:And also it allows you to spot if you're dealing in real money. Because I noticed that a lot of these payment mech systems, no matter how sophisticated they are, still have problems with some of the new A-level counterfeit banknotes, and I know the 50s, the latest versions of the $50 is a particular problem which we're not meant to be talking about. I'm sorry.
Speaker 2:Oh yeah, no worries, so funny, I have to say, though, there's nothing better, though, when you open up an arcade and you've got cash machines taking cash in, and you unload your first load of cash and you're just like, whoa, look at all this money. It's amazing. It's such a feeling, right the smell of coinage.
Speaker 3:One of the first jobs that I ever had in the amusement sector was emptying. I worked as an evaluator for an arcade, but also I got involved with the process and you know, picking up the bucket out of the back of the machine and actually skimming. The bucket was too full so you had to skim it over for the coin machine to actually be able to count it effectively. It is a unique feeling. You feel that you should be popping down to the local bar and emptying the bucket.
Speaker 1:Yeah, love it Awesome. Well, before we hop into the latest trends, we are going to hear a quick word from Intercard. Intercard is the only cashless system designed, developed and manufactured all under one roof. They introduced cashless technology to the amusement industry and have been leading the way for over 30 years. Cashless systems from Intercard increase customer spending, guest satisfaction and boost revenues by up to 30%. Intercard is so proud to be serving the amusement industry and if you aren't already part of their global family of customers, they hope you will become one soon. All right, what do we got? What do we got today, kevin?
Speaker 3:49. No comments. Anyway, the trends keep on coming and we've got a very vibrant business. A lot of this is coming in because I like to call it the post-holiday boom, some people call it the pre-Alpa boom, but we've got a lot of things happening. A lot of people are doubling down on their business models. We're also seeing the appearance of brand new technology.
Speaker 3:But one of the issues that we're also dealing with and kind of segues into what our meme at the beginning was was security, and we have got news of an entertainment facility admitting to being attacked Our friends at Fun Labs. Again we mentioned Fun Labs, but this time they were the victim of a ransomware attack which locked down their operations, their website and also attacked their financing. We're not sure if data was removed credit card and operation data. I don't think that was the case in this particular attack, but we have seen it in the past at other facilities. It just underlines my comment previously. But if you're going to go for 99% electronic payments, you better have 100% security if you're going to go through the process, the same way that you have a big, heavy safe if you're dealing in cash.
Speaker 3:One of the interesting things here was that Funlabs was quick to hold their hands up and, you know, get the message out. You know, get the message out. I'm led to believe that they weren't the only location-based entertainment chain that was attacked by this denial of service, as well as ransomware attack. And just a word of advice to all of our operators out there make sure your system's up to speed. If this is something that we are going to be looking forward to, one of those scenarios that we see during harder times in the industry is that we get attacked quite a lot by so we say online malware. Any comments, guys?
Speaker 2:Yeah, I guess. Do you know what? I'm just thinking about my experiences, and we were attacked. I mean, this was many years ago, but my site got attacked and got redirected to a not so nice site for quite a period. So I think it is something that needs to be monitored and we need to stay on top of and make sure that, yeah, we were keeping our customers safe and all of our information safe keeping our customers safe and all of our information safe.
Speaker 3:Yeah, the Stainless Report. About three times we've been sent to porn sites and we've also been sent to spoof sites. So, yes, we always have to be mindful of that, especially when you have a large circulation that we have. We send an email out to Brandon.
Speaker 1:Yeah, I mean, I think ransomware is one of my most frustrating attacks, just because they hold your systems hostage. So not only you know, it may not even necessarily be data that they have. In some cases, ransomware is data, but in some cases they've just taken over your IT systems and you literally can't deliver on whatever it is that you need to deliver to your customers, and so you have loss of business as a result. And they then hold your systems ransom until you either take them back over or you pay them whatever some amount of money that they're looking for. And so you know, unfortunately it's something that we do have to be aware of, and the bigger you get, the more visibility you have, and the more likely you are to be attacked, the more visibility you have and the more likely you are to be attacked.
Speaker 3:Also, remember that you can get insurance for this kind of attack though again you have to weigh that up but also hiring the companies to come in and get rid of these problems. I am not going to advocate paying for ransom attacks. I understand how frustrating they can be, but supplying them the oxygen of success is a dangerous path to go down. Anyway, chuck E Cheese, chuck E Cheese I keep on talking about them. The last couple of sound offs we've had something to talk about them. They are actively pushing themselves. And then, surprise, surprise, we see that they've done a deal with the Harlem Globetrotters.
Speaker 3:I remember the Harlem Globetrotters. I don't know how relevant they are to the modern audience out there, but part of the active entertainment aspects of the new look, chuck E Cheese away from the fatty pizzas and more to the active trampoline and climbing frame approach and getting the Harlem Globetrotters and their various mascots and supporters on board seems to point to a new marketing brand positioning for CEC. And of course, we can see where this investment is going. You know, with their $35 million investment that they've received to revamp their operations, it's clear that a lot of that will be going into marketing as well as into cleaning up their act, as it were.
Speaker 1:Sorry, just to be clear, it's $350 million.
Speaker 3:Oh sorry, I do apologize, I misspoke. Yeah, I'm trying to skim some off the top so I can make use of it. The issue with all of this, of course, in rebranding themselves not rebranding, revitalizing their brand, brand, of course is that they have to talk to the customer base, which is the parents and the guardians of the children that come to their facility. So, again, a lot of the positioning that we're going to be seeing in the next couple of months will be aimed more at the adult side of the decision process of the children, but it is interesting to watch.
Speaker 2:Well but please, I was going to say I hope they do something about that redemption wall, because that is just no good yeah, the new version.
Speaker 3:I had, uh, had a look at the new. Well, that is a picture of the new version, and it seems that their um prize station approach is, uh, kmart. You know, just, I can't quite work out why they drop the ball on some of the most important stuff. I get the feeling that the CEC management that came in after the bankruptcy protection are still trying to find their ways, and you know if any of them are watching this, you know, just pick up the phone, we'll give you for free the basics of how you lay out a prize center to avoid that very ugly approach.
Speaker 2:Yeah.
Speaker 3:Talking about a very ugly approach. You know Disney is in for all yet again. If it isn't ripping up iconic parts of the park, if it isn't being accused of overcharging for cupcakes, it's now being accused of really going to town on its customer base charging new ticketing, Lightning Pass and Lightning Lane premium pass deals, which can cost as much as 400 bucks per individual. It is clear that Disney World is positioning itself for what they expect to happen next year with the announcements now of the opening in May of Epic Universe universe. This universal expansion is eagerly waited and many people are planning their visits to coincide with the doors opening at that part. Likewise, Disney has been seeing some empty streets recently across their operation due to apathy on many levels, and I think this 400 charge to skip the lines is an example of how they can try and monetize those guests that they still have coming. I'm not a fan of gouging customers and I'm not a fan of overt line jumping. There are other ways to do management, queue lines and also VIP lineage, but putting a sticker on the queue line is not the best way to do it. My personal opinion and the beneficiary of a lot of the interest, of course, is Universal and Universal Orlando Resorts has announced the May 2025 opening of the doors. They're actually going to be holding some soft openings. Fingers crossed that all of us going to IALPA will get a chance to sniff around Universal Epic Universe's soft opening. I don't know if that's a plan, but I'm sure some individuals from our sector will get a chance for a behind-the-scenes tour. One of the things that everybody is very interested about, of course, is seeing the extension to Super Nintendo World and also getting to grips with the new Harry Potter experiences and other elements. And, like all things, the ripples from Universal's opening is impacting all of the other parks and resorts in the area. Good as well as bad Boats are rising, but also considerations have to be made about loss in visitors.
Speaker 3:And then we jump about marketing. So we've gone from the universal ip big push to our friends at sandbox vr and their uh embracing of a little bit of marketing and ip. They've actually gone for a unique concept of branding a lunchbox or snack box that is available exclusively at their venues. Now, I'm not sure how much of this lunchbox is to address the point that they don't have generally F&B at their facility. So they're creating a kind of additional dwell time by having people eating snack boxes on property after their game. But also this particular snackbox is going to be very collectible amongst those that collect the Japanese IP, so that will also encourage people to go to their facilities that weren't intending to play a game but just to get their hands on this IP. So I think from Sandbox's point of view it's a win-win scenario, though I'm sure the staff that will have to clear up the mess after all of these lunchboxes have been consumed on property won't be feeling that way.
Speaker 2:I hope they do multiple versions of it.
Speaker 3:I hope so too. I haven't seen many facilities go down this path in the Western market. I've seen Japanese facilities do the lunchbox collectibles as well as collectible merch. This is a unique experiment that we're all going to be watching very closely. Sorry, Brian.
Speaker 1:Well, no, I think it's a brilliant move, but I think it's partially brilliant, Like I think it's not all the way. And my big issue is that it's Japanese. Create snack box, Like what if I want to go to Sandbox VR and I don't like Japanese food? I mean, I love Japanese food personally, but what if, you know, I'm a kid who doesn't, and so you know again, maybe they're not, it doesn't matter, it depends on who they're targeting. But yeah, I think that they should have other options.
Speaker 3:It's a toe in the water. I get the feeling, I would assume, now that they're at the high 50s of facilities, they're looking at how they can generate secondary and tertiary business. My favorite phrase, and one of those, is through marketing and targeted marketing, especially as they have a lot of IP involved. So watch this space and we'll have the Pokemon lunchbox and then closely followed by the Marvel lunchbox. I wouldn't be surprised. We'll have to wait and see how well this does.
Speaker 3:Going back again to my last report talking about the Tesla Wii robot demonstration and the highs and lows of the event, one of the things I missed and I've been chastised about was that there was actually an arcade on property. The Tesla Boy marketing team actually took a part of the Warner Brothers space and created, where the barbecue was, an arcade with selected vintage amusement machines. I would love to tell you what those machines were. I would love to show you a picture of that. I would love to go into more detail about how they operated these machines and what the reaction was, but everybody seems to have been focused on talking about the robots and the taxi and no one took a picture of the arcade, though everybody said it was really good, ain't that a shame. Anyway, we have some merger and acquisition news. I was surprised that we hadn't had a lot more merger and acquisition news, to be honest.
Speaker 3:but I think most of that is going to actually be saved for the show floor with big happy smiles and handshakes and photo moments. But from the Japanese perspective, bandai Namco Amusement the Japanese side of the operation announced their merger of PleasureCast. Pleasurecast is a company that operates facilities aimed at a younger audience. They also make playground, indoor playground equipment, and so that merger will now mean that Bandai Namco will be looking at rolling out some versions of their facilities aimed at a much more younger audience. Just to be clear, bandai Namco was already an owner of a certain percentage of controlling stock of past cars, so this is now putting the flag on top and totally taking them under the wing. It's going to be interesting to see how they change or pivot their operation towards embracing this younger audience, whether the pleasure cast facilities out there in Japan will be turned into Bandai Namco or Namco Young facilities, or if they will retain the PleasureCast branding. Anyway, that's the trending side. Anything jump out before I move on.
Speaker 1:No, no, I don't think so. Just don't be careful. What you? When you google pleasure cast, uh, there is a, there is a, an adult film, um, called the pleasure. That uh will definitely pop up in your search results if you do google pleasure cast. I'm actually not familiar with that, that location of brands.
Speaker 3:That's why I wanted to check it out uh, if you go on to friends of uh, the sticker report, facebook, we actually have a link to pleasure castCast the correct link, because it's not something that pops up easily on Google, because it's behind the bamboo curtain, as it were, or should it be the rice curtain. I think I should be saying We've seen in Japan again an explosion in the live play sector, that is, machines that are operated either in facilities or in warehouses with a camera pointing at them, and they are controlled via an app, so you can actually play real physical machines via a smartphone app or online app, phone app or an online app. The Japanese market has embraced these with both hands and has seen an increase in revenue, to the point that we have some new companies entering that market. They have been trialed in the US, and I haven't heard too much more about how successful that approach has been, though I'm led to believe that silence may be an indicator that they have been proving a lot more successful than they actually previously thought. People keeping mum about how well they're doing, but definitely Sega Japan, taito and Namco have apps that work internationally, and then we have a number of other companies that are releasing apps, so kind of amusement in your on your mobile phone, as it were, talking about amusement on your mobile phone. Most of the tournament play and league play stats are sent directly to specialist apps. We talked about the big buck hunter Championships in Chicago. Well, Konami in Japan has been running their tournaments for their popular tournament machine, which is in the B-Mania Music Dance Machine League, and they had one of the major playoffs. They're now heading towards the final championships, which I think takes place in November. But they saw record streaming and record attendance, so that tournament element to the amusement mix is still going strong.
Speaker 3:An interesting application here VR as a standalone attraction being added to existing entertainment venues. We pointed to a couple our friends at Sandbox VR transporting one of their entertainment operations into the Gravity Max at Wandsworth. Now we see a deal being struck between Megaverse and Great Wolf Lodge. The first of their facilities will be having these arena-based VR experiences added to their entertainment mix, the hope being that all of their facilities will migrate over to having a VR component to their entertainment mix. Having a VR components to their entertainment links Big news, though sadly it seems not covered as much by the amusement trade as I think it warrants.
Speaker 3:But I would say that wouldn't I? Again, an interesting situation where we're seeing immersive entertainment being applied outside of just the amusements sector. Being applied outside of just the amusements sector. Our friends at Conducta and their Game Vault division they're more known for my mentioning their involvement with Dave Buster's and their Social Bay rollout. Well, one of the products that they have developed, their Arena, which is a kind of a mixture of physical as well as digital activities for groups of individuals. That system now has been parachuted into a restaurant chain. Ashley's is known for being a kind of a very boutique style pink restaurant, burger as well as hangout area, and they've decided to do a deal and parachute in an active entertainment system into their facility. The first one goes into their manchester site and then they're hoping to roll it across the rest of their chain. So again, the poor old, hard done by um amusement operator now got a brand new competitor to worry about in the Ashley Fast Food chain.
Speaker 3:You know a little bit more positive news from our friends at Fun Lab. We have just had news that they will be implementing AI into their customer service and customer engagement. Again, going back to what I said previously, this is more intensive rather than pure AI, I get the feeling, personally speaking. But again, that algorithm will be able to home down and customize the experience for people using the Fun Lab services across all of their chain of facilities. Anyway, I have zipped through the trends and the tech, trying to manage this a little bit more coherently, because I hear people are complaining about falling asleep on their laptop anyway, just in parting. Is there any comments that jump out at you from that?
Speaker 1:Yeah, I'm not a big fan. Actually, I think that the Megaverse integration and partnership with Great Wolf is a miss for Great Wolf. I think it's a great opportunity for Megaverse. So congratulations to them for doing that deal and hopefully, for their sake, they get rolled out. I think they've tried.
Speaker 1:I think the reason is great wolf has done a great job, I think, generally theming and infusing other technology and other attractions into their overall theme and brand, and I think that while they've tried to, or just on their site right now, tried to change it from megaverse to megaVenture inside of Great Wolf right, have an adventure, you know, have a MegaVenture. When you walk in, everything is still branded Megaverse, all the pictures are all adults. Great Wolf Lodge is for kids. Where are the pictures of kids? So, you know, and, and so this is you know.
Speaker 1:My issue is that one VR is typically not something that is targeted for the kids, at least not free roam VR is targeted for kids that are that 12 and younger age demographic, which Great Wolf Lodge is, and then the actual experiences are not at all branded around having those types of adventures. If you look on Megaverse, it looks like Great Experiences doesn't tie well with the Great Wolf Lodge brand, in the same way that Magic Quest does, the same way that their ropes climbing course and even their mini golf course is super themed and the rock wall course. These are the things that tie in. It's like they're trying to be Kalahari and throw in. They couldn't go and do the deal with zero latency because that's Kalahari, so now they're going to go and do this deal with Megaverse.
Speaker 1:It just seems like a competitive grasp and they didn't really think fully roll it out the way they should have.
Speaker 3:I 100% agree. I was biting my tongue by wishing our friends at Megaverse success in this sales deal, and I hope it rolls out for many of them because it will then allow them to rebrand and restructure their offering to suit better the Great Wolf approach. There are VR free roaming systems out there aimed at a younger audience. We can point to Spree Interactive as an example of that why Megaverse was selected. We leave that up to our friends at great wolf lodge, though, as you said, it does seem to have been a panic buy, maybe in the face of competition, the worst kind of buy, I think.
Speaker 3:Uh, not saying that megaverse isn't a good fit for them. It can be made to work. Vr is a flexible platform and I'm sure it can be applied correctly. The issue is picking the right horse for the right course is essential to achieve the revenue, and the last thing I want to see is, a couple of months time, our friends at great wolf saying, oh, vr didn't work, it doesn't work in our facility, it doesn't work anywhere, when really the decision process and how they got to that is false, rather than the platform.
Speaker 1:Yeah, yep, totally agree.
Speaker 2:Yep, I thought that the Archies the drop-in of the immersive box into the Archies was kind of interesting, and I'm really curious to see how they're going to operate that Like can you just come in and play that, or do you have to be a customer that's sitting in to eat food to engage in it? Is there a cost? What's that going to look like? You know, I mean, this could actually be really good for entertainment places if they're going to be putting those boxes in, you know, maybe for a little taste of it. But there's so many people that want to do it you can't do it, and so maybe you go to the your local entertainment center that has it more, even book on a space and a time. Potentially it could work that way, right, but oh so, so curious to see how that works for them yeah, we're all.
Speaker 3:We all want to know more about it. How is it going to be on free play? Is it going to be operating? Are you going to have to buy a ticket? I think they're going to have to be behind the counter tickets to play, which then brings the danger of the machine being left empty because no one knows how to play. Whatever the case is, it's great to see a competitive, socialized entertainment system being deployed outside of the conventional amusement mix, and I think this is just the beginning of where competitive socializing will grow outside of the conventions or the confines of the amusement and the leisure entertainment approach that some people would be happy to label it under, purely because it's good for their business, rather than growing the industry as a whole.
Speaker 2:Yeah, I mean, I think the other thing that needs to be considered is the square footage of that. Are they retrofitting it in? They're pulling out seating to put that in Like they have less seating. Now how does that look? Or is this like attached to the outside of their building? Anyway, no, no.
Speaker 3:The Archie's in Manchester is partly in a mall, partly outside. It's quite a large facility. It's one of their flagship sites, though I still think that they're going to have to do some moving around and maybe remove some seatings to have it in there Soon, as we have pictures of it in operation, because I'm sure we'll see a TikTok video minutes after the first player gets onto it. Then we'll be able to give a better report. But watch this space. This isn't the only competitive socializing entertainment system that is going to be pivoted into restaurants and hospitality. Interesting.
Speaker 1:Yeah Well, good for Conductor for finally getting on the outside of the exclusivity with Dave Buster's, at least for their arena. So that's great.
Speaker 3:Those people that are interested to hear a little bit more. In January we're lucky enough to have Conductor as one of the exhibitors at the SIE Expo in London, the Social Immersive Entertainment Expo and I'll make sure that one of their team is up on stage during our conference session giving us the lowdown. But by then I think we'll have some more photos from the archers.
Speaker 1:Awesome, all right. Well, thanks, kevin, for another great SoundOff, number 49. Soundoff number 50 is coming at you next week, so looking forward to that one, I'm sure we'll do something special for that, but in the meantime, everybody, stay tuned and keep kicking ass. Bye, guys.
