Referral Boss Podcast with Keith Goeringer
Join Keith Goeringer on the Referral Boss podcast, where mastering referral strategies is the name of the game! Discover how to build authentic, high-value relationships that generate steady referrals, without feeling pushy or salesy. Using the proven CONNECT Framework, Keith delivers actionable insights and practical advice for loan officers and real estate professionals eager to create lasting partnerships. Whether you’re new to the industry or a seasoned pro, this podcast will help you unlock strategies to make referrals your number one business driver. Tune in and transform how you grow your network and close deals!
Referral Boss Podcast with Keith Goeringer
The End of Cold Calling: Using Lead Magnets to Attract Clients
Episode Summary:
In this episode, we explore a game-changing approach to lead generation:
lead magnets. If you’re tired of chasing cold leads and competing with dozens of others for attention, this episode is for you. I share my personal journey of escaping the exhausting cycle of cold calling and switching to a system that attracts clients by delivering value upfront.
You’ll learn:
- Why cold calling no longer works in today’s market.
- The psychology behind lead magnets and why they’re so effective.
- Simple steps to create a lead magnet that builds trust and fills your pipeline.
- Real-life examples of how I’ve used lead magnets to transform my business.
Key Takeaways:
- Stop chasing leads: Cold calling is outdated and inefficient.
- Start attracting clients: Lead magnets build relationships and trust before you even talk to a prospect.
- Provide real value: Your lead magnet must solve a genuine problem for your audience.
Action Steps:
- Think about the most common questions your clients or prospects ask.
- Create a simple resource that solves one of those problems (e.g., a checklist, calculator, or guide).
- Use a landing page to share your lead magnet and collect contact information.
