Why Writing a Book Will Wreck You (And Make You a Referral Magnet)

You don’t need to be a bestselling author to write a book that changes your business. In this solo episode, Keith breaks down the unexpected—and brutally honest—truth about what writing a book really does to your brain, your brand, and your bottom line.
He shares the exact moment his CIRCLE Method clicked, why his 90-day sprint strategy poured out on the page, and how a raw Word doc turned into the most powerful referral tool he’s ever built.
Whether you've got a messy framework in your head or you're sitting on a book idea, this episode will give you the kick to finally get it out—and stop chasing credibility you already have.

Chapters

• 0:00 The Opening
• 0:00 The Brilliant Mess in Your Brain How writing forced him to clarify and refine his CIRCLE Method—after 15 years of using it.
• 1:15 The “Vanity Project” Myth Keith reveals the real reason he finally wrote Referral Boss Secrets (hint: it wasn’t for the shelf).
• 6:40 The 90-Day Sprint Revelation How a coaching strategy became a fully teachable, structured plan—just by writing it down.
• 8:25 3 Truths About Writing a Business Book It forces clarity It builds silent authority It becomes a content goldmine
• 11:50 $5,000 Regret + The Kindle Shortcut How traditional publishing almost killed his momentum—and why he’s all-in on self-publishing through Kindle.
• 14:30 What Happens After You Write It From AI-powered content to building a referral machine, Keith explains how one book can do the work of 10.