Referral Boss Podcast with Keith Goeringer

How a 9-Second TikTok Clip Built a $300M Mortgage Pipeline: Interview with Scott Betley

Keith Goeringer Season 1 Episode 27

Scott Betley reveals how one 9-second TikTok video pulled 300,000 views, thousands of comments, and dozens of live mortgage applications overnight.
 In this episode, he breaks down how short-form content became the foundation of a $300M mortgage pipeline, why authenticity beats polish, and why live content is the next big wave for real estate and lending.